dannielroumianbooker

Danniel Roumian Booker

As the Head of Copy at TCF, Dan finds the most exciting angles in the coolest and weirdest innovations, and delivers them in powerful, concise stories to his beloved target audiences. Connect with him on LinkedIn to discover what makes a million-dollar crowdfunding campaign.
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7 Hacks to Generate a Killer Lead Management Strategy

7 MIN READ

Before diving deep into lead management, let’s first clarify what a lead is. A marketing lead is a person who demonstrates interest in your product or company, AKA a person who is your potential customer. Lead management is the process of effectively handling those individuals and turning them into buying customers, and if you are launching a crowdfunding campaign on Indiegogo or Kickstarter, into backers. If marketers know one thing about lead management, it’s that it’s a 24/7 job with no one-size-fits-all solution. But they also know that you cannot run far without a well-defined lead management strategy. To assist you in the development of your killer lead management strategy, we’ve detailed 7 tested and verified hacks to help your prospects make the purchase. HACK 1: Lead generation or the “secret weapon” Lead generation is most commonly seen as a process of attracting potential customers with offerings and constant reminders…

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