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6-Point Checklist for Client Onboarding

12 MIN READ

Do you want to give your newly gained clients a warm welcome to your agency that just screams “mi casa e su casa” (make yourself at home)? What a lucky coincidence because this article is here to give you tips on how to develop a client onboarding process that’ll ensure a long-lasting agency-client relationship. Client onboarding, as the name suggests, refers to the process of welcoming new clients to your agency. The main goal of client onboarding is to offer your clients a good start with your agency that reaffirms the feeling that they’re in good hands and that they’ve made the right decision choosing you and not a competing agency. For this, you need a client onboarding process which includes being prepared for any question your newly gained clients might throw at you, having a well thought out plan of action to show them where the journey of this…

How to Price Your Agency Services to Maximize Profitability

11 MIN READ

Life has taught us that talking about money is taboo. Let’s break these antiquated boundaries and discuss agency pricing. There are many ways to approach the process of establishing the price for your services. So especially if you’re a newcomer to the agency world, you’re going to need some assistance to figure out which path will lead you to higher revenue. Here’s what’s to come: Types of Pricing When to charge How to improve your agency’s profitability FAQs Should agency pricing be transparent? Does hourly rate give a clear pricing structure in a digital agency? How do marketing agencies value their work? Let’s get to the details! 1. Types of Pricing There are 5 popular ways to go about agency pricing,. so take a careful look to understand which one matches your agency. Project-Based One common agency pricing model that first comes to mind is the project-based one. You can…

The 16-Point Ecommerce Conversion Rate Optimization Checklist

20 MIN READ

Use this guide on eCommerce conversion rate optimization and learn how to lift the revenue of your online business. Every online shop owner needs to constantly chase and try out new eCommerce optimizations methods. Why? Because it will help optimize your website in a way that’ll snap your visitors out of their observer modus and convert them into actual customers. Without it, you’re risking that your eCommerce site won’t live up to its potential and you’ll lose resources over it. But what is a good eCommerce conversion rate and how do you calculate it? The average lies at around 3% – 4%. You can count your conversion rate by dividing the number of unique sales by the number of unique website visitors. Now that you’re in the know about what to strive for, let’s take a look at eCommerce conversion rate optimization tactics that’ll help you realize your goals. Forgot…

5 Exceptional Tips to Successfully Manage a Remote Agency

12 MIN READ

Did the COVID crisis unexpectedly move your agency towards remote working and left you wondering how to manage your team’s workflow from afar? Then welcome to the club and join us in the age of Zoom, toilet paper mania, and TikTok dances! We at 10Web have been going through this transition ourselves and have had our own struggles with it. But after almost half a year of working remotely, we’ve gained valuable insights on how to deal with this situation and have decided that it’s time to share some hard-earned wisdom with any remote agency out there struggling to deal with this shift. But let’s not get too hasty. First, we need to take a look at what a remote agency actually is. As the name suggests, a remote agency is an agency with no physical working area. So, instead, you have a team of employees that work remotely either…

The Mega Guide on How to Set up Google Shopping Ads

19 MIN READ

This article is here to bless everyone in need of a guide on how to set up Google Shopping ads. But before anything else, let this information sink in: “Across US online retail, Google Shopping Ads now make up 76.4% of retail search ad spend and win 85.3% of all clicks.” Like what you see? Great, now let’s move on to the question of what Google Shopping Ads are exactly. Shopping ads are ads that advertise a product in a more detailed manner, showcasing an image of the product, its price, and the merchant name. But don’t let the above-mentioned stats or the “shopping ad” designation lead you astray. Google Shopping Ads aren’t just for online retailers, but can also be used by service providers, such as agencies and freelancers, who don’t own an eCommerce business. How so, you ask? Simple, Google Shopping Ads is a great means of providing…

How We Achieve a 95+ PageSpeed Score

8 MIN READ

We, at 10Web, guarantee that every website connected to our platform gets a 95+ PageSpeed score. Our obsession with helping WordPress websites achieve a high PageSpeed score is something that’s unique to us, which is why we decided to take some time and grant you a sneak peek into our speed optimization service. But let’s first understand why page speed is so important. Well, it’s no secret that if you want your site to appear on search engine results pages (SERP) you need to mind their ranking factors. It’s been some time now that the world’s leading search engine, Google, has declared speed one of its top 10 ranking factors. That’s why we’d like to use this development as an occasion to get into the nitty gritty of establishing a fast PageSpeed score for WordPress. At this point, a little shout-out is due to agencies, freelancers, eCommerce website owners, small…

WordPress SEO: 20 Tips to Grow Your Traffic by 245%

52 MIN READ

The second page of Google search results is like a mystical and haunted space that almost no one has set foot on. And you certainly don’t want your website to get stuck there permanently. That is why following WordPress SEO best practices will help you rank higher on search engine result pages (SERP) and avoid landing on that spooky second page. Here is what we’ll guide you through in this article: What is SEO for WordPress? Why is SEO for WordPress important? 20 fatal tips to achieve high rankings in 2020: WordPress SEO Basics 1) www vs non-www domain 2) Choosing a reliable hosting provider 3) Install an SEO friendly template 4) Add your site to Google Search Console 5) Add XML Sitemaps in WordPress 6) Force Crawl WordPress SEO Plugins and Services 7) Install Yoast SEO Plugin 8) Use 10Web’s SEO services WordPress SEO Best Practices 9) Keyword Research…

Google Page Experience Update: How to Be Prepared

10 MIN READ

So, word has been going around that there will be a Google page experience update soon. You don’t know what that is and want to stay ahead of the competition? Then you’ve come to the right place, because we’re here to share the essentials with you and tell you how you can prepare ahead of time. On May 28th, 2020, Google revealed that there will be an upcoming page experience update that will enhance the existing Core Web Vitals metrics. This addition will sharpen the focus on “speed, responsiveness, and visual stability.” But before delving into the details, let’s start with the basics: What is page experience? Page experience refers to a user’s “experience of interacting with a web page.” There are several metrics that factor into determining page experience which we will discuss in this article. Without further ado, let’s jump right in and see how you can best…

Shared WordPress Hosting: How to Choose the Best Host

15 MIN READ

Anyone who has ever considered creating a website has probably come across shared WordPress hosting. But for those of you who are still in the early stages of their planning process, a short definition is in order: Shared WordPress hosting, as the name suggests, means that you will be sharing your server as well as any other resources made available to you by your hosting provider with several other users. You might be wondering, what would be the advantage of sharing the services you pay for with others. The answer is simple: saving costs. And that is all there is to shared hosting. You agree to share everything, including the good and the bad, in order to also be able to share your expenses and save money. That’s why when people are in need of cheap hosting services, they automatically think of shared hosting. To this day, it is a…

3 Types of SSL Certificates Explained by 10Web

8 MIN READ

This article is here to provide you an overview of the types of SSL certificates you can use for your website. The reasons behind this are very clear: One, in this time and age cybersecurity awareness has been rapidly increasing. People are very well aware of the fact that they might be targeted by hackers at any time, which in turn could jeopardize the efficiency of their business, or threaten the privacy of their data. SSL certificates are one way they can protect themselves from this sort of security breach. Two, research has shown that websites that have a SSL-certificate achieve higher ranking on Google’s search engine results page (SERP). This makes data encryption a significant part of the search engine optimization (SEO) process and, consequently, a must for anyone who wants to gain visibility via search engines. What is an SSL certificate? Every website visit and every entry of…

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