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WordPress Cache and How It Can Improve Your Website Speed

15 MIN READ

Nearly half of the World Wide Web is powered by WordPress, but somehow there’s a common misconception that WordPress websites are slow and laggy. In this article, we’ll give you full information about one of the techniques that can highly improve your website performance, WordPress caching. Caching is a technique that allows you to store the result of a long-running task in a fast access memory, and then reuse that result without actually doing the task. This means that cached content is displayed a lot faster than content that’s loaded directly from the server. It’s like memorizing your multiplication tables. Once you have memorized it, it’s so much faster to recite the answer to a multiplication problem off-hand than trying to calculate the answer all over again. Caching can be performed in different stages of a running web application, so every stage is called a cache layer. We’ll go through…

504 Gateway Timeout Error and How to Fix It

13 MIN READ

An HTTP 504 Gateway Timeout error is the most common error encountered by website developers. And in many cases, it can become a real pain. Generally, it’s difficult to find out the reason for a timeout error because the server response has no helpful information about the error cause. In this article, we’ll find ways to troubleshoot timeout errors and find solutions for them, while giving you a better understanding of timeout errors and their causes. What is a 504 Timeout error? To deeply understand what a 504 Gateway Timeout error is let’s first have a look at server and client relationships. What happens when the client sends an HTTP request to the server? When the server receives the request, it processes it, and–depending on whether the result is successful or unsuccessful–returns a response with the corresponding HTTP status code in the HTTP response headers. HTTP status codes are a…

WordPress 5.7: New Features from the Latest Release

13 MIN READ

“I know that you know but I’ll sing it again,” WordPress has a new release and this time around it honors yet another jazz genius Esperanza Spalding, the original source of that quote. Before diving into the nitty gritty of WordPress 5.7, let’s answer two important questions upfront: When will WordPress 5.7 be officially released? It’s already out. The official release date was on March 9, though its beta version had been rolled out before that. What’s new in WordPress 5.7? A bunch of things. But to cut it short, there are Gutenberg improvements that simplify the editing workflow, allowing users to create professional blocks with less coding and more drag-and-drop. Users also have more customization options that are easier for users to find. You could say that WordPress 5.7 is under the overall theme of simplified editing, advanced color palettes with “fresh” colors, and other improvements that will be…

No BS Client Referral Tips to Grow Your Agency

8 MIN READ

Are you the type of person that prefers to give gifts over receiving ones? Or is it the other way around? What if I told you that when it comes to your relationships with your clients you gotta do both. It’s a give-and-take. First, you “give gifts” in the form of amazing services to help them grow their business, and then you “receive gifts” in the form of word of mouth, brand awareness, and direct client referrals. Sounds simple, right? Heck yeah, it does! Well, it is, as long as you do your job well and know how to build relationships with your clients based on trust and loyalty. If you don’t know how to do this, just read these 8 strategies we’ve separated for you in order to improve your client retention. Now, that that’s cleared up, we’re all set for some facts on how important getting client referrals…

The Complete Guide on How to Setup WordPress Multisite

17 MIN READ

WordPress is a very popular and multifunctional content management system that powers 39.6% of websites in 2021. The free and simple functionality of the system makes it possible to create websites regardless of the level of technical knowledge. WordPress provides tons of features for building an amazing website, and one of the more advanced ones is WordPress multisite. This efficient feature empowers any WordPress user to create their own separate network of subsites for different purposes. WordPress multisite came to replace the multi-user edition which allowed users to securely manage their templates and settings without affecting any other users. What is a WordPress multisite? WordPress multisite allows you to build a network of subsites with a single WordPress instance – a good example for this is wordpress.com – and manage them from one dashboard. This feature is integrated into WordPress core, so you don’t need to download extra software to…

The Last Guide to WP CLI You’ll Ever Need

10 MIN READ

In the modern web, WordPress has a pretty big market share. And with good reason. It provides good customization opportunities, a big library of plugins and themes, and a user-friendly graphical interface. Many WordPress website developers create amazing websites without having to write a single line of code. They use plugins and visual builders instead. But there are cases where it’s all about simplicity and performance (like scripting routine tasks) when the graphical interface is unnecessary. This is when WP CLI comes in handy. What if I told you that you can do anything with WordPress without a UI, without buttons, or our beloved Dashboard? All you have to do is call commands. You can even use them in your scripts to integrate WordPress with other programs or to automate routine tasks. Let’s dive in and find out! What is WP-CLI? The WordPress ecosystem has many hidden treasures and one…

The Hitchhiker’s Guide to Getting More Leads for Your Agency

13 MIN READ

In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…

8 Strategies to Improve the Customer Retention of Your Agency

15 MIN READ

They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out of this is spending five to 25 times less than you would if you acquired a new customer. Also, keep in mind that a 5% increase in customer retention rates can lead to 25-95% growth in profits. A customer retention rate tells you the number of clients you managed to keep over a certain amount of time without including newly-gained clients. To calculate this, you need the number of clients you had at the beginning of that period (S), the number of clients at the end of that period (E),…

A Simple Guide on How to Create WordPress Custom User Roles and Capabilities

17 MIN READ

Creating WordPress custom user roles and capabilities you’re bound to experience the agony of choice. Your head will be spinning from endless opportunities. Basically, you may have no clue which roles and capabilities you should create and how to best combine them. That’s why we’re here to tell you why you need custom user roles and capabilities to begin with, what you should consider when assigning roles and capabilities, and, last but not least, how to create them. But before we delve into all that, let’s understand what WordPress custom user roles are all about. For starters, assigning multiple user roles allows you to share the burden of website management with other users. At the same time, it gives these users separate access to your website meaning they don’t have to use your login credentials. This enhances the safety of your website. WordPress offers a set of 6 pre-defined user…

Z-Index Explained: The Alignment of Web Page Elements

9 MIN READ

Are you wrecking your brain trying to figure out the stacking order of HTML elements? Let us lend you a helping hand and do the heavy lifting for you. First things first, here’s what you need to know about the z-index: The z-index CSS property sets the z-order. That’s why developers use it to determine the order in which elements are positioned within the stacking order. Usually, 2 types of errors occur. The first one is because the z-index only works when an element is a) a positioned element, b) a flex item or c) a grid item. Positioned element refers to an element whose position property is other than <static>. Flex items are elements whose parent element’s display property is <flex> or <inline-flex>. As for grid items, the parent element’s display property is <grid> or <inline-grid>. If you’ve used z-index and for some reason, it didn’t work out, it…

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