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8 Strategies to Improve the Customer Retention of Your Agency

15 MIN READ

They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out of this is spending five to 25 times less than you would if you acquired a new customer. Also, keep in mind that a 5% increase in customer retention rates can lead to 25-95% growth in profits. A customer retention rate tells you the number of clients you managed to keep over a certain amount of time without including newly-gained clients. To calculate this, you need the number of clients you had at the beginning of that period (S), the number of clients at the end of that period (E),…

A Simple Guide on How to Create WordPress Custom User Roles and Capabilities

17 MIN READ

Creating WordPress custom user roles and capabilities you’re bound to experience the agony of choice. Your head will be spinning from endless opportunities. Basically, you may have no clue which roles and capabilities you should create and how to best combine them. That’s why we’re here to tell you why you need custom user roles and capabilities to begin with, what you should consider when assigning roles and capabilities, and, last but not least, how to create them. But before we delve into all that, let’s understand what WordPress custom user roles are all about. For starters, assigning multiple user roles allows you to share the burden of website management with other users. At the same time, it gives these users separate access to your website meaning they don’t have to use your login credentials. This enhances the safety of your website. WordPress offers a set of 6 pre-defined user…

Z-Index Explained: The Alignment of Web Page Elements

9 MIN READ

Are you wrecking your brain trying to figure out the stacking order of HTML elements? Let us lend you a helping hand and do the heavy lifting for you. First things first, here’s what you need to know about the z-index: The z-index CSS property sets the z-order. That’s why developers use it to determine the order in which elements are positioned within the stacking order. Usually, 2 types of errors occur. The first one is because the z-index only works when an element is a) a positioned element, b) a flex item or c) a grid item. Positioned element refers to an element whose position property is other than <static>. Flex items are elements whose parent element’s display property is <flex> or <inline-flex>. As for grid items, the parent element’s display property is <grid> or <inline-grid>. If you’ve used z-index and for some reason, it didn’t work out, it…

AI Website Builder: Fully Automated WordPress Website Creation in a Few Minutes

15 MIN READ

In case you’re not already acquainted, please allow us to introduce you to something life-altering for website owners everywhere and groundbreaking for the web development industry in general: the very first AI website builder, a service you won’t find anywhere else on the market. Our phenomenal team of software and machine learning engineers has been working on this product for more than 2 years and is now ready to include this feature in all our hosting plans. But what exactly is an AI website builder and what is it good for? Think about your regular website builder, and now imagine 90% of your manual website building process being automated. That’s what an AI website builder does. It allows you to recreate a website in a matter of minutes and with almost no effort whatsoever. But let’s not get ahead of ourselves. This article is here to introduce you to this…

6-Point Checklist for Client Onboarding

12 MIN READ

Do you want to give your newly gained clients a warm welcome to your agency that just screams “mi casa e su casa” (make yourself at home)? What a lucky coincidence because this article is here to give you tips on how to develop a client onboarding process that’ll ensure a long-lasting agency-client relationship. Client onboarding, as the name suggests, refers to the process of welcoming new clients to your agency. The main goal of client onboarding is to offer your clients a good start with your agency that reaffirms the feeling that they’re in good hands and that they’ve made the right decision choosing you and not a competing agency. For this, you need a client onboarding process which includes being prepared for any question your newly gained clients might throw at you, having a well thought out plan of action to show them where the journey of this…

How to Price Your Agency Services to Maximize Profitability

11 MIN READ

Life has taught us that talking about money is taboo. Let’s break these antiquated boundaries and discuss agency pricing. There are many ways to approach the process of establishing the price for your services. So especially if you’re a newcomer to the agency world, you’re going to need some assistance to figure out which path will lead you to higher revenue. Here’s what’s to come: Types of Pricing When to charge How to improve your agency’s profitability FAQs Should agency pricing be transparent? Does hourly rate give a clear pricing structure in a digital agency? How do marketing agencies value their work? Let’s get to the details! 1. Types of Pricing There are 4 popular ways to go about agency pricing, so take a careful look to understand which one matches your agency. Project-Based One common agency pricing model that first comes to mind is the project-based one. You can…

The 16-Point Ecommerce Conversion Rate Optimization Checklist

20 MIN READ

Use this guide on eCommerce conversion rate optimization and learn how to lift the revenue of your online business. Every online shop owner needs to constantly chase and try out new eCommerce optimizations methods. Why? Because it will help optimize your website in a way that’ll snap your visitors out of their observer modus and convert them into actual customers. Without it, you’re risking that your eCommerce site won’t live up to its potential and you’ll lose resources over it. But what is a good eCommerce conversion rate and how do you calculate it? The average lies at around 3% – 4%. You can count your conversion rate by dividing the number of unique sales by the number of unique website visitors. Now that you’re in the know about what to strive for, let’s take a look at eCommerce conversion rate optimization tactics that’ll help you realize your goals. Forgot…

5 Exceptional Tips to Successfully Manage a Remote Agency

12 MIN READ

Did the COVID crisis unexpectedly move your agency towards remote working and left you wondering how to manage your team’s workflow from afar? Then welcome to the club and join us in the age of Zoom, toilet paper mania, and TikTok dances! We at 10Web have been going through this transition ourselves and have had our own struggles with it. But after almost half a year of working remotely, we’ve gained valuable insights on how to deal with this situation and have decided that it’s time to share some hard-earned wisdom with any remote agency out there struggling to deal with this shift. But let’s not get too hasty. First, we need to take a look at what a remote agency actually is. As the name suggests, a remote agency is an agency with no physical working area. So, instead, you have a team of employees that work remotely either…

The Mega Guide on How to Set up Google Shopping Ads

19 MIN READ

This article is here to bless everyone in need of a guide on how to set up Google Shopping ads. But before anything else, let this information sink in: “Across US online retail, Google Shopping Ads now make up 76.4% of retail search ad spend and win 85.3% of all clicks.” Like what you see? Great, now let’s move on to the question of what Google Shopping Ads are exactly. Shopping ads are ads that advertise a product in a more detailed manner, showcasing an image of the product, its price, and the merchant name. But don’t let the above-mentioned stats or the “shopping ad” designation lead you astray. Google Shopping Ads aren’t just for online retailers, but can also be used by service providers, such as agencies and freelancers, who don’t own an eCommerce business. How so, you ask? Simple, Google Shopping Ads is a great means of providing…

How We Achieve a 90+ PageSpeed Score

8 MIN READ

We, at 10Web, guarantee that every website connected to our platform gets a 90+ PageSpeed score. Our obsession with helping WordPress websites achieve a high PageSpeed score is something that’s unique to us, which is why we decided to take some time and grant you a sneak peek into our speed optimization service. But let’s first understand why page speed is so important. Well, it’s no secret that if you want your site to appear on search engine results pages (SERP) you need to mind their ranking factors. It’s been some time now that the world’s leading search engine, Google, has declared speed one of its top 10 ranking factors. That’s why we’d like to use this development as an occasion to get into the nitty gritty of establishing a fast PageSpeed score for WordPress. At this point, a little shout-out is due to agencies, freelancers, eCommerce website owners, small…

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