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8 Strategies to Improve the Customer Retention of Your Agency

15 MIN READ

They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out of this is spending five to 25 times less than you would if you acquired a new customer. Also, keep in mind that a 5% increase in customer retention rates can lead to 25-95% growth in profits. A customer retention rate tells you the number of clients you managed to keep over a certain amount of time without including newly-gained clients. To calculate this, you need the number of clients you had at the beginning of that period (S), the number of clients at the end of that period (E),…

AI Website Builder: Fully Automated WordPress Website Creation in a Few Minutes

15 MIN READ

In case you’re not already acquainted, please allow us to introduce you to something life-altering for website owners everywhere and groundbreaking for the web development industry in general: the very first AI website builder, a service you won’t find anywhere else on the market. Our phenomenal team of software and machine learning engineers has been working on this product for more than 2 years and is now ready to include this feature in all our hosting plans. But what exactly is an AI website builder and what is it good for? Think about your regular website builder, and now imagine 90% of your manual website building process being automated. That’s what an AI website builder does. It allows you to recreate a website in a matter of minutes and with almost no effort whatsoever. But let’s not get ahead of ourselves. This article is here to introduce you to this…

6-Point Checklist for Client Onboarding

12 MIN READ

Do you want to give your newly gained clients a warm welcome to your agency that just screams “mi casa e su casa” (make yourself at home)? What a lucky coincidence because this article is here to give you tips on how to develop a client onboarding process that’ll ensure a long-lasting agency-client relationship. Client onboarding, as the name suggests, refers to the process of welcoming new clients to your agency. The main goal of client onboarding is to offer your clients a good start with your agency that reaffirms the feeling that they’re in good hands and that they’ve made the right decision choosing you and not a competing agency. For this, you need a client onboarding process which includes being prepared for any question your newly gained clients might throw at you, having a well thought out plan of action to show them where the journey of this…

How to Price Your Agency Services to Maximize Profitability

11 MIN READ

Life has taught us that talking about money is taboo. Let’s break these antiquated boundaries and discuss agency pricing. There are many ways to approach the process of establishing the price for your services. So especially if you’re a newcomer to the agency world, you’re going to need some assistance to figure out which path will lead you to higher revenue. Here’s what’s to come: Types of Pricing When to charge How to improve your agency’s profitability FAQs Should agency pricing be transparent? Does hourly rate give a clear pricing structure in a digital agency? How do marketing agencies value their work? Let’s get to the details! 1. Types of Pricing There are 4 popular ways to go about agency pricing, so take a careful look to understand which one matches your agency. Project-Based One common agency pricing model that first comes to mind is the project-based one. You can…

5 Exceptional Tips to Successfully Manage a Remote Agency

12 MIN READ

Did the COVID crisis unexpectedly move your agency towards remote working and left you wondering how to manage your team’s workflow from afar? Then welcome to the club and join us in the age of Zoom, toilet paper mania, and TikTok dances! We at 10Web have been going through this transition ourselves and have had our own struggles with it. But after almost half a year of working remotely, we’ve gained valuable insights on how to deal with this situation and have decided that it’s time to share some hard-earned wisdom with any remote agency out there struggling to deal with this shift. But let’s not get too hasty. First, we need to take a look at what a remote agency actually is. As the name suggests, a remote agency is an agency with no physical working area. So, instead, you have a team of employees that work remotely either…

The Mega Guide on How to Set up Google Shopping Ads

19 MIN READ

This article is here to bless everyone in need of a guide on how to set up Google Shopping ads. But before anything else, let this information sink in: “Across US online retail, Google Shopping Ads now make up 76.4% of retail search ad spend and win 85.3% of all clicks.” Like what you see? Great, now let’s move on to the question of what Google Shopping Ads are exactly. Shopping ads are ads that advertise a product in a more detailed manner, showcasing an image of the product, its price, and the merchant name. But don’t let the above-mentioned stats or the “shopping ad” designation lead you astray. Google Shopping Ads aren’t just for online retailers, but can also be used by service providers, such as agencies and freelancers, who don’t own an eCommerce business. How so, you ask? Simple, Google Shopping Ads is a great means of providing…

Google Page Experience Update: How to Be Prepared

10 MIN READ

So, word has been going around that there will be a Google page experience update soon. You don’t know what that is and want to stay ahead of the competition? Then you’ve come to the right place, because we’re here to share the essentials with you and tell you how you can prepare ahead of time. On May 28th, 2020, Google revealed that there will be an upcoming page experience update that will enhance the existing Core Web Vitals metrics. This addition will sharpen the focus on “speed, responsiveness, and visual stability.” But before delving into the details, let’s start with the basics: What is page experience? Page experience refers to a user’s “experience of interacting with a web page.” There are several metrics that factor into determining page experience which we will discuss in this article. Without further ado, let’s jump right in and see how you can best…

Shared WordPress Hosting: How to Choose the Best Host

15 MIN READ

Anyone who has ever considered creating a website has probably come across shared WordPress hosting. But for those of you who are still in the early stages of their planning process, a short definition is in order: Shared WordPress hosting, as the name suggests, means that you will be sharing your server as well as any other resources made available to you by your hosting provider with several other users. You might be wondering, what would be the advantage of sharing the services you pay for with others. The answer is simple: saving costs. And that is all there is to shared hosting. You agree to share everything, including the good and the bad, in order to also be able to share your expenses and save money. That’s why when people are in need of cheap hosting services, they automatically think of shared hosting. To this day, it is a…

3 Types of SSL Certificates Explained by 10Web

8 MIN READ

This article is here to provide you an overview of the types of SSL certificates you can use for your website. The reasons behind this are very clear: One, in this time and age cybersecurity awareness has been rapidly increasing. People are very well aware of the fact that they might be targeted by hackers at any time, which in turn could jeopardize the efficiency of their business, or threaten the privacy of their data. SSL certificates are one way they can protect themselves from this sort of security breach. Two, research has shown that websites that have a SSL-certificate achieve higher ranking on Google’s search engine results page (SERP). This makes data encryption a significant part of the search engine optimization (SEO) process and, consequently, a must for anyone who wants to gain visibility via search engines. What is an SSL certificate? Every website visit and every entry of…

How to Secure WordPress Site in 6 Simple Steps

18 MIN READ

How to secure your WordPress site is an essential question, especially in the times of GDPR. Every website owner has the responsibility to guarantee that his or her website visitors have a secure browsing experience without having to worry about the protection of their personal information. In the age of cyber technology, hacker attacks have evolved and matured with the digital market, meaning that you will meet them in different shapes and forms. That’s why it’s imperative for each and every website owner to be well prepared to tackle security issues in an efficient and preventive manner. Keep in mind that a cybersecurity attack not only threatens your site’s visitors but also the functionality as well as the integrity of your site and by default your revenues. The good news is that if you follow the instructions of this article regarding how to secure your WordPress site, you’ll find that…

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