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10 Most Common Client Objections and How to Handle Them

15 MIN READ

The adrenaline is coursing through your veins. The suspense is palpable. You’re eagerly waiting, unable to think of anything else. Finally, communication is made. Your spirits lift for a brief moment, before hearing the dreaded, “I’m sorry, but…”. A sales objection. Yet again. Truly one of the most disappointing things to deal with in any business, especially considering all the hard work and time that goes into client discovery. Whether it’s because they found a better option, or they don’t fully understand what you can do for them, or a matter of not being willing to spend what you know your services are worth, the list of objections unfortunately goes on and on. But, if the excuses from prospective clients are starting to become a little too commonplace in your business, it’s time to make a change. Luckily, you’ve come to the right place. We’re going to take you through…

Announcing the Launch of Experts.10Web.io

5 MIN READ

We have some exciting news for everyone who’s a fan of amazing websites – Experts.10Web.io has now launched! What does this mean for small- and medium-sized businesses or freelance developers, designers, and agencies? And what does it mean for the website-building market in general? We’ll be figuring it out in this article. Let’s dive right in! 10Web Experts is a platform that acts as an intermediary between certified and 10Web-approved site-building experts and companies/enterprises looking to rock their online presence. We came up with the idea for this service when we realized the immense potential of the network of experts and clients that has formed around 10Web over the years. So, why not put two and two together? Especially, if the endeavor is sure to result in a myriad of beautiful and functional websites that are a pleasure to browse. Since the platform is relatively new, I’m sure you have…

Customer Success Metrics: The Key in Propelling Your Business Forward

20 MIN READ

Everything in life is relative—or so they say. When it comes to success, relativity definitely comes into play, as what is considered successful for one project, may not be applicable at all to another. When it comes to customer success, however, metrics really do remove most notions of relativity, with their data-driven approach and deliverables of measurable results. The removal of relativity is a good thing when it comes to customer success, especially for agencies. Customer success is extremely important as it’s all about the communication strategies and business processes used that perpetually showcase your agency’s value to your customers. In short, it’s a great opportunity to get your agency ahead of the pack—and keep it there. We’ve singled out the top customer success metrics behind a great customer experience so you can implement them in your agency and see the world of difference they bring. Each one has its…

What is Client Discovery? An Actionable Guide for Your Agency

13 MIN READ

“If you build it, they will come.” Unfortunately, this is rarely the case, a truth so many agency owners have had to come to terms with. You’ve spent years creating a service, fine-tuning it to perfection, and know that it serves as an answer to an existing demand. You’ve built it—and built it well. Now, when exactly do the customers flock in? Sitting back and waiting is the passive approach. Sure, you will get a few customers here and there, but that’s not really the method to go for if you want to propel your business forward. Instead, and especially to get ahead of the competition, you need to take an active approach. Don’t wait for them to come to you. Find them yourself. How? This is where client discovery comes in. A standard practice in so many startups, tech companies, and product management teams, client discovery has become a…

How to Build a WordPress Sales Funnel

10 MIN READ

If only I had counted how many hours we’ve spent cooped up in the conference room trying to create the perfect sales funnel. Don’t get me wrong, brainstorming and developing an efficient sales funnel is another level of satisfaction but looking back, had I known some basic principles, my life would’ve been so much easier. Jokes aside, in this article, I want to share with you some key principles that will help you build a kickass WordPress sales funnel. But before we move forward, per usual, let’s get our definitions straight. I personally love RingDNA’s definitions: The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. The definition also refers to the process through which a company finds, qualifies, and sells its products to buyers. The WordPress sales funnel has stages and just like with…

How to Add Google Analytics to WordPress (With and Without a Plugin)

8 MIN READ

Here are instructions on how to add Google Analytics 4 to WordPress that’ll save you lots of headaches. If you’re reading this article, you either have no clue how to do it or you’re torn between adding it via a plugin or without. Don’t you despair. We’re here to guide you through this process. So what is Google Analytics 4? Your regular Google Analytics is all about tracking your website’s performance. Google Analytics 4 is exactly that with a few added cherries on top. For example, this new version includes features such as cross-platform (web and app) tracking, AI-generated recommendations, and an enhanced Firebase data model that allows you to track your users based on their “events” that are now called “hits” instead of the previous model based on sessions and pageviews. Having cleared this up, let’s tackle the next important question: Why is adding Google Analytics 4 to your…

8 Workflow Automation Software Solutions to Boost Your Efficiency

9 MIN READ

Aside from technology taking over humans (winky face, a little joke with a hint of “what-if”), what’s the reason you’re still spending so much time on manual tasks when you can automate them? From personal life to working life, from automated bill payments to automatic website building and so on; all these things help us save precious time wasted on hideous manual tasks and spend that time on business growth, family time, and therapy to recover from previous stressful working lifestyle. As the famous saying goes, “Life is too precious to waste on things you can pay someone else to do for you.” Nowadays, we can change it to, “Life is too precious to waste on things a tool can do for you.” All jokes aside, my life changed drastically when I started using automation software solutions to ease my working life. Back in the day, when I worked at…

5 Golden Rules for the Perfect Client Proposal (+Templates)

11 MIN READ

Given that you’ve stumbled upon this article, I’ll go out on a limb and say that you need to write a client proposal and all you’ve done so far is create the doc and stare at it for a couple of minutes. I get it, I’ve been there before. Writing a client proposal is difficult, and writing the perfect client proposal is a real challenge. But don’t worry, you’ve actually found a goldmine. My experience with client proposals is mainly with marketing proposals, but the principles that I’ll be sharing with you apply to other kinds of proposals too, be it design or development. What does a client proposal entail? Generally speaking, a client proposal is a piece of document that outlines everything that you propose to do for the client. It’s not a one-page document with bullet points saying “I’ll do A, B, and C.” Client proposals are more…

No BS Client Referral Tips to Grow Your Agency

8 MIN READ

Are you the type of person that prefers to give gifts over receiving ones? Or is it the other way around? What if I told you that when it comes to your relationships with your clients you gotta do both. It’s a give-and-take. First, you “give gifts” in the form of amazing services to help them grow their business, and then you “receive gifts” in the form of word of mouth, brand awareness, and direct client referrals. Sounds simple, right? Heck yeah, it does! Well, it is, as long as you do your job well and know how to build relationships with your clients based on trust and loyalty. If you don’t know how to do this, just read these 8 strategies we’ve separated for you in order to improve your client retention. Now, that that’s cleared up, we’re all set for some facts on how important getting client referrals…

The Hitchhiker’s Guide to Getting More Leads for Your Agency

13 MIN READ

In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…

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