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How to Build a WordPress Sales Funnel

10 MIN READ

If only I had counted how many hours we’ve spent cooped up in the conference room trying to create the perfect sales funnel. Don’t get me wrong, brainstorming and developing an efficient sales funnel is another level of satisfaction but looking back, had I known some basic principles, my life would’ve been so much easier. Jokes aside, in this article, I want to share with you some key principles that will help you build a kickass WordPress sales funnel. But before we move forward, per usual, let’s get our definitions straight. I personally love RingDNA’s definitions: The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. The definition also refers to the process through which a company finds, qualifies, and sells its products to buyers. The WordPress sales funnel has stages and just like with…

How to Add Google Analytics to WordPress (With and Without a Plugin)

8 MIN READ

Here are instructions on how to add Google Analytics 4 to WordPress that’ll save you lots of headaches. If you’re reading this article, you either have no clue how to do it or you’re torn between adding it via a plugin or without. Don’t you despair. We’re here to guide you through this process. So what is Google Analytics 4? Your regular Google Analytics is all about tracking your website’s performance. Google Analytics 4 is exactly that with a few added cherries on top. For example, this new version includes features such as cross-platform (web and app) tracking, AI-generated recommendations, and an enhanced Firebase data model that allows you to track your users based on their “events” that are now called “hits” instead of the previous model based on sessions and pageviews. Having cleared this up, let’s tackle the next important question: Why is adding Google Analytics 4 to your…

8 Workflow Automation Software Solutions to Boost Your Efficiency

9 MIN READ

Aside from technology taking over humans (winky face, a little joke with a hint of “what-if”), what’s the reason you’re still spending so much time on manual tasks when you can automate them? From personal life to working life, from automated bill payments to automatic website building and so on; all these things help us save precious time wasted on hideous manual tasks and spend that time on business growth, family time, and therapy to recover from previous stressful working lifestyle. As the famous saying goes, “Life is too precious to waste on things you can pay someone else to do for you.” Nowadays, we can change it to, “Life is too precious to waste on things a tool can do for you.” All jokes aside, my life changed drastically when I started using automation software solutions to ease my working life. Back in the day, when I worked at…

5 Golden Rules for the Perfect Client Proposal (+Templates)

10 MIN READ

Given that you’ve stumbled upon this article, I’ll go out on a limb and say that you need to write a client proposal and all you’ve done so far is create the doc and stare at it for a couple of minutes. I get it, I’ve been there before. Writing a client proposal is difficult, and writing the perfect client proposal is a real challenge. But don’t worry, you’ve actually found a goldmine. In this article, we will go over some general principles that will help you write a proposal your clients can’t decline. I’ll also share with you some templates that will help you get the ball rolling. My experience with client proposals is mainly with marketing proposals, but the principles that I’ll be sharing with you apply to other kinds of proposals too, be it design or development. What does a client proposal entail? Generally speaking, a client…

No BS Client Referral Tips to Grow Your Agency

8 MIN READ

Are you the type of person that prefers to give gifts over receiving ones? Or is it the other way around? What if I told you that when it comes to your relationships with your clients you gotta do both. It’s a give-and-take. First, you “give gifts” in the form of amazing services to help them grow their business, and then you “receive gifts” in the form of word of mouth, brand awareness, and direct client referrals. Sounds simple, right? Heck yeah, it does! Well, it is, as long as you do your job well and know how to build relationships with your clients based on trust and loyalty. If you don’t know how to do this, just read these 8 strategies we’ve separated for you in order to improve your client retention. Now, that that’s cleared up, we’re all set for some facts on how important getting client referrals…

The Hitchhiker’s Guide to Getting More Leads for Your Agency

13 MIN READ

In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…

8 Pivotal Agency Metrics to Track in 2021

12 MIN READ

I’ll be blunt, maybe even too blunt, but we need to face the problem before we start solving it! Many agencies don’t set enough KPIs or track enough metrics. Though it may not be the case, it often feels like agencies only care about delivering fast results to keep a certain client, and they don’t “waste” their time setting the metrics properly. I’m sure our readers are not among those agencies or even if you are, it’s just because you’re new to this and confused about what to track or how to organize everything. Let me ease your concerns. Today we’re going to discuss everything in detail, and after you read this article, you’ll be able to decide what agency metrics to track and what not to, and what you need to pay the utmost attention to. Since this is my first article in our blog, let me introduce myself…

10 Most Inspiring Agency Websites You Must Know About

12 MIN READ

It’s not what’s outside but what is inside that matters. Inner beauty is long-lasting and it’s what will eventually make people fall in love with you. Outer beauty by contrast is fickle – one day it’s there, the next it leaves you without so much as a warning. The same goes for agency websites – don’t let the title fool you. You need a dazzling appearance to catch the attention of users. And the most efficient way to make your visitors fall for you, at first sight, is using outer beauty in the form of an irresistible website. Later, you can win their hearts with high-quality services. Here are some websites so irresistible that users have a hard time walking away. Honey Social Chain Bastion Elevate We Are Social The Goat Agency AMP Agency Wpromote Jellyfish Go Fish Digital Silverback Strategies 1. Honey Honey. Whether you use this word as…

How to Set and Manage Client Expectations: 7 Essential Tips

10 MIN READ

“It is a truth universally acknowledged, that a single business in possession of goods, must be in want of a customer.” I hope Jane Austin will forgive me for using one of the most famous sentences in world literature to make a point. Any business, be it B2C or B2B, will succeed only through a customer-centered approach. This universally acknowledged truth is easier said than done. Acquiring clients is difficult, working with them — especially with the new ones — is even more difficult. Each customer is different, so creating a company culture that addresses all these needs and wants is a real challenge. The key is to set and manage feasible expectations. You need to find the balance between safe and impressive, take into account the team’s capacity, avoid over-promising and under-delivering. I promise I’m not just going to state the obvious and rub salt into the wound, I…

3 Irresistible Sales Pitch Examples to Win Customers

17 MIN READ

A sales pitch is a specific form of sales talk that allows you to present your services in a way that persuades customers to buy what you’re selling. You can deliver your pitch via different channels. You can call your leads opting for a direct communication channel. You can send an email, leave a voice message, or even pitch an idea in an elevator. Whichever way you choose, always make sure to follow up. Especially if your email pitch reaches a person who doesn’t need your service, you can’t expect them to be the ones following up on your offer now, can you? If you’re looking for follow-up email templates check out this article. The best and worst thing about sales pitches is that there’s no blueprint for coming up with the ideal pitch. It takes a lot of trial and error, improvisation, and outside-of-the-box thinking to come up with…

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