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5 Golden Rules for the Perfect Client Proposal (+Templates)

10 MIN READ

Given that you’ve stumbled upon this article, I’ll go out on a limb and say that you need to write a client proposal and all you’ve done so far is create the doc and stare at it for a couple of minutes. I get it, I’ve been there before. Writing a client proposal is difficult, and writing the perfect client proposal is a real challenge. But don’t worry, you’ve actually found a goldmine. In this article, we will go over some general principles that will help you write a proposal your clients can’t decline. I’ll also share with you some templates that will help you get the ball rolling. My experience with client proposals is mainly with marketing proposals, but the principles that I’ll be sharing with you apply to other kinds of proposals too, be it design or development. What does a client proposal entail? Generally speaking, a client…

No BS Client Referral Tips to Grow Your Agency

8 MIN READ

Are you the type of person that prefers to give gifts over receiving ones? Or is it the other way around? What if I told you that when it comes to your relationships with your clients you gotta do both. It’s a give-and-take. First, you “give gifts” in the form of amazing services to help them grow their business, and then you “receive gifts” in the form of word of mouth, brand awareness, and direct client referrals. Sounds simple, right? Heck yeah, it does! Well, it is, as long as you do your job well and know how to build relationships with your clients based on trust and loyalty. If you don’t know how to do this, just read these 8 strategies we’ve separated for you in order to improve your client retention. Now, that that’s cleared up, we’re all set for some facts on how important getting client referrals…

The Hitchhiker’s Guide to Getting More Leads for Your Agency

13 MIN READ

In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…

10 Most Inspiring Agency Websites You Must Know About

12 MIN READ

It’s not what’s outside but what is inside that matters. Inner beauty is long-lasting and it’s what will eventually make people fall in love with you. Outer beauty by contrast is fickle – one day it’s there, the next it leaves you without so much as a warning. The same goes for agency websites – don’t let the title fool you. You need a dazzling appearance to catch the attention of users. And the most efficient way to make your visitors fall for you, at first sight, is using outer beauty in the form of an irresistible website. Later, you can win their hearts with high-quality services. Here are some websites so irresistible that users have a hard time walking away. Honey Social Chain Bastion Elevate We Are Social The Goat Agency AMP Agency Wpromote Jellyfish Go Fish Digital Silverback Strategies 1. Honey Honey. Whether you use this word as…

Client Reporting: 4 Things No Agency Owner Would Dare Tell You

11 MIN READ

Are you wondering how fellow agency owners prepare their client reports in a way that keeps their clients engaged and at the same time builds trust? Well, wonder no more. This article presents 4 secret ingredients that they would never share with you. But first, let’s first capture the essence of client reporting. Client reporting is an essential part of building a strong agency-client relationship because it puts the clients in the loop regarding details about developments in their project. A client report contains KPIs reflecting current evolutions, projections, and methods used to meet goals. The importance of client reporting is pretty self-explanatory. By nature, any report offers transparency. By providing insight into statistics, you showcase a quantitative reflection of your services and thus objective proof of success, which automatically enhances your credibility in the eyes of the client. The one downside to client reporting is that it requires a…

6-Point Checklist for Client Onboarding

12 MIN READ

Do you want to give your newly gained clients a warm welcome to your agency that just screams “mi casa e su casa” (make yourself at home)? What a lucky coincidence because this article is here to give you tips on how to develop a client onboarding process that’ll ensure a long-lasting agency-client relationship. Client onboarding, as the name suggests, refers to the process of welcoming new clients to your agency. The main goal of client onboarding is to offer your clients a good start with your agency that reaffirms the feeling that they’re in good hands and that they’ve made the right decision choosing you and not a competing agency. For this, you need a client onboarding process which includes being prepared for any question your newly gained clients might throw at you, having a well thought out plan of action to show them where the journey of this…

How to Price Your Agency Services to Maximize Profitability

11 MIN READ

Life has taught us that talking about money is taboo. Let’s break these antiquated boundaries and discuss agency pricing. There are many ways to approach the process of establishing the price for your services. So especially if you’re a newcomer to the agency world, you’re going to need some assistance to figure out which path will lead you to higher revenue. Here’s what’s to come: Types of Pricing When to charge How to improve your agency’s profitability FAQs Should agency pricing be transparent? Does hourly rate give a clear pricing structure in a digital agency? How do marketing agencies value their work? Let’s get to the details! 1. Types of Pricing There are 4 popular ways to go about agency pricing, so take a careful look to understand which one matches your agency. Project-Based One common agency pricing model that first comes to mind is the project-based one. You can…

5 Exceptional Tips to Successfully Manage a Remote Agency

12 MIN READ

Did the COVID crisis unexpectedly move your agency towards remote working and left you wondering how to manage your team’s workflow from afar? Then welcome to the club and join us in the age of Zoom, toilet paper mania, and TikTok dances! We at 10Web have been going through this transition ourselves and have had our own struggles with it. But after almost half a year of working remotely, we’ve gained valuable insights on how to deal with this situation and have decided that it’s time to share some hard-earned wisdom with any remote agency out there struggling to deal with this shift. But let’s not get too hasty. First, we need to take a look at what a remote agency actually is. As the name suggests, a remote agency is an agency with no physical working area. So, instead, you have a team of employees that work remotely either…

7 Hacks to Generate a Killer Lead Management Strategy

7 MIN READ

Before diving deep into lead management, let’s first clarify what a lead is. A marketing lead is a person who demonstrates interest in your product or company, AKA a person who is your potential customer. Lead management is the process of effectively handling those individuals and turning them into buying customers, and if you are launching a crowdfunding campaign on Indiegogo or Kickstarter, into backers. If marketers know one thing about lead management, it’s that it’s a 24/7 job with no one-size-fits-all solution. But they also know that you cannot run far without a well-defined lead management strategy. To assist you in the development of your killer lead management strategy, we’ve detailed 7 tested and verified hacks to help your prospects make the purchase. HACK 1: Lead generation or the “secret weapon” Lead generation is most commonly seen as a process of attracting potential customers with offerings and constant reminders…

10 Ways to Waste Money Doing Marketing Wrong

11 MIN READ

Doing marketing wrong may cause money loss. Here are the 10 most common ways people lose money while doing marketing wrong.

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