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10 Quick Tricks to Drive More Clients to Your Photography Business

8 MIN READ

If you think Mario Testino gained his fame the moment he started shooting, you’re wrong. If you think his success is built on just his natural talent and “photographer’s eye,” you’re wrong again. If you lack talent, your amazing Nikon won’t do the trick for you, but having talent alone doesn’t mean you’ll automatically have a busy schedule and millions of clients.So, you’ll ask, what are the factors, besides my diabolical talent, that can bring me popularity? Let’s discuss the top 10 secret mechanisms for attaining more clients. But shhhhh, don’t tell anyone else..․ 1. Have a professional website: I know you’re sick of hearing it but you keep hearing advice about having a website because you kind of really should have a website. It’s means of showcasing your work to the public, demonstrating your ability, proving that you’re the photographer they’ve all been looking for. It’s a place to…

Benefits of Creating a Website for Your Photography Business

8 MIN READ

If we start a debate about what photography is, we’ll most likely come to nothing. The artists will say it’s a form of art. The activists will claim it’s a means of protest. Your mom will probably assure you it’s all about keeping memories alive. Ed Sheeran will basically agree with her. Businessmen will state it’s a way to advertise their products, and finally some photographers will tell you it’s a business! I’m not trying to take sides here but one thing’s for sure: If you’re a photographer, it’s your job and whatever you call it, you need to make money with it. And, in order to do  that, you absolutely need a photography website. It’s not just because it’s cool and all your competitors have one. Let’s go into more detail and discuss all 10 reasons why having a website is a must for you: 1. Having your own…

Building and Managing a Photographer Portfolio Website with WordPress

9 MIN READ

One should always start with a why, at least that’s what they say. So let’s start with all the possible “why”-s. Why do you need a website for your photography portfolio in the first place and why go with WordPress? Why not simply use Facebook, Instagram, Flickr, and other platforms to promote your work? The thing is, even though social media is helpful, a website will give you all the freedom you need to pick and choose how to publish your content, which layout to go with, how exactly to plan your success with SEO and just in general have your personal space and manage it on your own. To get a more detailed breakdown of all the reasons why you need to create a website check out this article So, why WordPress? Listing all the pros of using WordPress and all its features would turn this into a whole…

10 Photo Clichés Found in Every Photographer’s Portfolio

5 MIN READ

My lucky guess is it somewhat irks you that these days every other person with a camera calls herself or himself a photographer. Seems unfair that some spend years learning all those cool tricks and techniques while others just take a few mundane shots, start promoting their art right from the get-go, and get popular in narrow circles. So, is all the time and effort one has to put in to become a professional photographer worth it if others get an equal share of “fame” without the struggle? My answer’s a definite yes. To start with, photography is so much more than the climactic button press. It’s a form of art, a new language with an alphabet you need to know in order to read and speak freely and comprehensively. Only then will you be able to formulate new concepts in the language rather than just going on repeating the…

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