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What is Client Discovery? An Actionable Guide for Your Agency

“If you build it, they will come.” Unfortunately, this is rarely the case, a truth so many agency owners have had to come to terms with. You’ve spent years creating a service, fine-tuning it to perfection, and know that it serves as an answer to an existing demand. You’ve built it—and built it well. Now, when exactly do the customers flock in? Sitting back and waiting is the passive approach. Sure, you will get a few customers here and there, but that’s not really the method to go for if you want to propel your business forward. Instead, and especially to get ahead of the competition, you need to take an active approach. Don’t wait for them to come to you. Find them yourself. How? This is where client discovery comes in. A standard practice in so many startups, tech companies, and product management teams, client discovery has become a…

Stack of papers, the first one of which says "Marketing Proposal"

5 Golden Rules for the Perfect Client Proposal (+Templates)

Marketing 10 MIN READ

Given that you’ve stumbled upon this article, I’ll go out on a limb and say that you need to write a client proposal and all you’ve done so far is create the doc and stare at it for a couple of minutes. I get it, I’ve been there before. Writing a client proposal is difficult, and writing the perfect client proposal is a real challenge. But don’t worry, you’ve actually found a goldmine. In this article, we will go over some general principles that will help you write a proposal your clients can’t decline. I’ll also share with you some templates that will help you get the ball rolling. My experience with client proposals is mainly with marketing proposals, but the principles that I’ll be sharing with you apply to other kinds of proposals too, be it design or development. What does a client proposal entail? Generally speaking, a client…

No BS Client Referral Tips to Grow Your Agency

How To: Beginner Marketing 8 MIN READ

Are you the type of person that prefers to give gifts over receiving ones? Or is it the other way around? What if I told you that when it comes to your relationships with your clients you gotta do both. It’s a give-and-take. First, you “give gifts” in the form of amazing services to help them grow their business, and then you “receive gifts” in the form of word of mouth, brand awareness, and direct client referrals. Sounds simple, right? Heck yeah, it does! Well, it is, as long as you do your job well and know how to build relationships with your clients based on trust and loyalty. If you don’t know how to do this, just read these 8 strategies we’ve separated for you in order to improve your client retention. Now, that that’s cleared up, we’re all set for some facts on how important getting client referrals…

The Hitchhiker’s Guide to Getting More Leads for Your Agency

How To: Beginner Marketing 13 MIN READ

In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…

Computer screen with the statistics popped out

8 Pivotal Agency Metrics to Track in 2021

Marketing 12 MIN READ

I’ll be blunt, maybe even too blunt, but we need to face the problem before we start solving it! Many agencies don’t set enough KPIs or track enough metrics. Though it may not be the case, it often feels like agencies only care about delivering fast results to keep a certain client, and they don’t “waste” their time setting the metrics properly. I’m sure our readers are not among those agencies or even if you are, it’s just because you’re new to this and confused about what to track or how to organize everything. Let me ease your concerns. Today we’re going to discuss everything in detail, and after you read this article, you’ll be able to decide what agency metrics to track and what not to, and what you need to pay the utmost attention to. Since this is my first article in our blog, let me introduce myself…

10 Most Inspiring Agency Websites You Must Know About

Marketing Opinion 12 MIN READ

It’s not what’s outside but what is inside that matters. Inner beauty is long-lasting and it’s what will eventually make people fall in love with you. Outer beauty by contrast is fickle – one day it’s there, the next it leaves you without so much as a warning. The same goes for agency websites – don’t let the title fool you. You need a dazzling appearance to catch the attention of users. And the most efficient way to make your visitors fall for you, at first sight, is using outer beauty in the form of an irresistible website. Later, you can win their hearts with high-quality services. Here are some websites so irresistible that users have a hard time walking away. Honey Social Chain Bastion Elevate We Are Social The Goat Agency AMP Agency Wpromote Jellyfish Go Fish Digital Silverback Strategies 1. Honey Honey. Whether you use this word as…

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How to Set and Manage Client Expectations: 7 Essential Tips

Marketing Uncategorized 10 MIN READ

“It is a truth universally acknowledged, that a single business in possession of goods, must be in want of a customer.” I hope Jane Austin will forgive me for using one of the most famous sentences in world literature to make a point. Any business, be it B2C or B2B, will succeed only through a customer-centered approach. This universally acknowledged truth is easier said than done. Acquiring clients is difficult, working with them — especially with the new ones — is even more difficult. Each customer is different, so creating a company culture that addresses all these needs and wants is a real challenge. The key is to set and manage feasible expectations. You need to find the balance between safe and impressive, take into account the team’s capacity, avoid over-promising and under-delivering. I promise I’m not just going to state the obvious and rub salt into the wound, I…

8 Strategies to Improve the Customer Retention of Your Agency

How To: Beginner 15 MIN READ

They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out of this is spending five to 25 times less than you would if you acquired a new customer. Also, keep in mind that a 5% increase in customer retention rates can lead to 25-95% growth in profits. A customer retention rate tells you the number of clients you managed to keep over a certain amount of time without including newly-gained clients. To calculate this, you need the number of clients you had at the beginning of that period (S), the number of clients at the end of that period (E),…

3 Irresistible Sales Pitch Examples to Win Customers

Marketing 17 MIN READ

A sales pitch is a specific form of sales talk that allows you to present your services in a way that persuades customers to buy what you’re selling. You can deliver your pitch via different channels. You can call your leads opting for a direct communication channel. You can send an email, leave a voice message, or even pitch an idea in an elevator. Whichever way you choose, always make sure to follow up. Especially if your email pitch reaches a person who doesn’t need your service, you can’t expect them to be the ones following up on your offer now, can you? If you’re looking for follow-up email templates check out this article. The best and worst thing about sales pitches is that there’s no blueprint for coming up with the ideal pitch. It takes a lot of trial and error, improvisation, and outside-of-the-box thinking to come up with…

Landing pages of 10We and Iphone on computer screen

10 Best Landing Page Examples That Convert (2021)

Marketing 24 MIN READ

A landing page is the first impression. It is specifically created to achieve a high rate of conversions. Here are 10 best Landing Page Examples That Convert ✅

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