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Content marketing is about creating content that fosters interest in a company’s products/services without explicitly promoting them through educating and entertaining the potential customer. It makes sense then that in the informational age content marketing is the marketing of the now – stats show high ROI and more and more companies engage in content creation for promotional aims. It doesn’t hurt that 84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events, while 70% of consumers prefer to learn about products through content instead of traditional ad methods. However, when it comes to something as subjective and complex as content creation, there are a lot of ways you can go wrong. Let’s go through the most common content marketing mistakes so you can avoid them when braving the challenges of such an oversaturated field. 1. Not having clear cut strategy/metrics While…