8 Strategies to Improve the Customer Retention of Your Agency
They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out of this is spending five to 25 times less than you would if you acquired a new customer. Also, keep in mind that a 5% increase in customer retention rates can lead to 25-95% growth in profits. A customer retention rate tells you the number of clients you managed to keep over a certain amount of time without including newly-gained clients. To calculate this, you need the number of clients you had at the beginning of that period (S), the number of clients at the end of that period (E),…