{"id":19710,"date":"2023-02-02T11:51:24","date_gmt":"2023-02-02T11:51:24","guid":{"rendered":"https:\/\/10web.io\/blog\/?p=19710"},"modified":"2026-04-01T09:06:01","modified_gmt":"2026-04-01T09:06:01","slug":"wordpress-seo-audit-checklist","status":"publish","type":"post","link":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/","title":{"rendered":"WordPress SEO Audit Checklist: 11 Vital Areas to Inspect"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A WordPress SEO audit is the best way to identify technical issues affecting your site&#8217;s performance on search engines and areas that need improvement. Maintaining a regular SEO audit can keep your site visible on search engine results pages (SERPs), drive more organic traffic, and ultimately boost your conversion rates and revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically an SEO audit includes an analysis of various elements such as code, content, <a href=\"https:\/\/10web.io\/page-speed-booster\/\">website loading speed<\/a>, and the overall website architecture to ensure that it is optimized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tech scene is volatile, and search engine rules are no exception. With new algorithms and content released daily, it can be challenging to keep up with all the information and keep your website optimized. A <a href=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2020\/06\/WordPress-SEO.png\" target=\"_blank\" rel=\"noopener\">WordPress SEO audit checklist<\/a> provides a structured way to evaluate the performance of your WordPress site on search engines while still staying on top of trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide provides a quick yet comprehensive WordPress SEO checklist with a series of tasks, such as ensuring you have an SSL certificate, checking if your site is mobile-friendly, and many more. No matter the type of website you&#8217;re running or whether you&#8217;re a beginner or an SEO expert, this guide will help you fix issues that may be affecting your WordPress site ranking on SERPs.<\/span><\/p>\n<div class=\"links-list-block\">\n    <p class=\"links-list-block__title\">In This Article<\/p>\n    <div class=\"links-list-block__content\"><\/p>\n<ul>\n<li><a href=\"#types\">The Types of SEO Audit<\/a>\n<ul>\n<li><a href=\"#technical\">Technical SEO Audit<\/a><\/li>\n<li><a href=\"#seo-content\">SEO Content Audit<\/a><\/li>\n<li><a href=\"#backlink\">Backlink Audit<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#checklist\">Technical SEO Audit Checklist for WordPress Websites<\/a>\n<ul>\n<li><a href=\"#1\">1. Make Sure You Have an SSL Certificate<\/a><\/li>\n<li><a href=\"#2\">2. Make Sure Your Site Is Accessible With or Without Www<\/a><\/li>\n<li><a href=\"#3\">3. Analyze the Site Architecture and Internal Linking (Horizontal and Vertical)<\/a><\/li>\n<li><a href=\"#4\">4. Create a Sitemap That Includes All the Necessary Pages<\/a><\/li>\n<li><a href=\"#5\">5. Check on the GSC Coverage Report for Crawlability and Indexation Issues<\/a><\/li>\n<li><a href=\"#6\">6. Run Google PageSpeed Insights Analysis for a Sample Group of Important Pages<\/a><\/li>\n<li><a href=\"#7\">7. Check the Website\u2019s Mobile-Friendliness<\/a><\/li>\n<li><a href=\"#8\">8. Make Sure the Canonical Tags Are Properly Used<\/a><\/li>\n<li><a href=\"#9\">9. Make Sure the Website Follows the Best Practices for HTML Tags &amp; Attributes<\/a><\/li>\n<li><a href=\"#10\">10. Create and Implement (Or Check) Schema Markups for Relevant Pages<\/a><\/li>\n<li><a href=\"#11\">11. Make Sure the URLs Are Readable and Meaningful<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#tools\">The Summary of Tools Needed for WordPress SEO Audit<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<p><span id=\"types\"><\/span><\/p>\n<p><\/div>\n<\/div>\n\n<h2 style=\"margin-top: 100px;\"><span style=\"font-weight: 400;\">The Types of SEO Audit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Different websites have different SEO needs and goals. For instance, a large enterprise website has different needs compared to a small personal blog website. By understanding your needs, goals, and types of SEO audits, you can make an informed decision on the type of audit you should perform.\u00a0<\/span><span id=\"technical\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we will discuss various types of WordPress SEO audits and explore when they are most beneficial to your site.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/SEO.png\" alt=\"Types of SEO Audit\" width=\"742\" height=\"416\" class=\"alignnone size-full wp-image-20180\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/SEO.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/SEO-150x84.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/SEO-371x208.png 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/SEO-600x336.png 600w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<h3><b>Technical SEO Audit<\/b><\/h3>\n<p><span id=\"seo-content\"><\/span><span style=\"font-weight: 400;\">A technical SEO audit is a comprehensive scrutiny of the entire technical elements of a website and its ability to be easily indexed by search engines. Unlike an on-page SEO audit that focuses on the content, a technical SEO audit focuses on site architecture, internal linking, sitemaps, internal linking, robots.txt, indexation, and crawlability. In subsequent sections, we will discuss these concepts in detail and how you can implement them when conducting a technical WordPress SEO audit.<\/span><\/p>\n<h3><b>SEO Content Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An SEO content audit assesses the quality, performance and relevance of data on your website. This type of audit allows you to evaluate and identify content and pages that are rarely visited and, in fact, hinder your site from ranking well on SERPs. Typically an SEO content audit involves assessing the quality and effectiveness of content on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assessing content quality involves checking its usefulness and relevance and whether it can meet your target audience&#8217;s needs. By doing this evaluation, you will identify gaps in the content coverage and areas that may need a rewrite. Quality content is more likely to attract more readers, increasing the chances of your WordPress site <strong>ranking higher on SERPs.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research and usage practices are important to an effective SEO content audit. Conducting <strong>keyword research<\/strong> involves identifying words that are often searched by your users and how those searches may change over time. <\/span><\/p>\n<div class=\"tenweb-quote\">\n\t<br \/>\n<em>According to HubSpot, keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.<\/em><br \/>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Keyword research allows you to optimize your content with the relevant keywords making it easy for users to find your content on SERPs, thus increasing your visibility.\u00a0<\/span><span id=\"backlink\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once satisfied with your keyword research, use the keywords in your content in a natural way that gives users a good reading experience (<strong>Semantic SEO<\/strong>).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Duplicate content<\/strong> is another issue you should address during an SEO content audit. Addressing duplicate content during a content audit increases the quality of your content, credibility and visibility on SERPs.<\/span><\/p>\n<h3><b>Backlink Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A backlink audit reviews the quality and quantity of links that point to your website. The goal of this audit is to identify harmful links that may be affecting the rankings of your site from those that are quality and from reputable sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This audit also allows you to audit metrics such as the\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of referring domains.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The percentage of image backlinks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The percentage of High Domain Rating (DR) referring domains.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The percentage of .edu and .gov backlinks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The percentage of do follow backlinks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acquisition rate and the potential spam indicators.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may also want to compare your backlink profile to your close competitor to identify areas of improvement.\u00a0<\/span><\/p>\n<p><span id=\"checklist\"><\/span><span style=\"font-weight: 400;\">Maintaining a diverse and healthy backlink profile will improve your site&#8217;s authority, credibility and, eventually, your search engine rankings. Regular and comprehensive backlink audits can also form the basis for developing a strategy to improve your backlink profile. Tools such as <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> make this easier.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Technical SEO Audit Checklist for WordPress Websites<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performing a Technical SEO audit can be a daunting and intimidating exercise, especially for those new to the process. It can also take time to figure out where to start and how to fix the issues raised after an audit. Although we\u2019ve highlighted other audit methods, this section is tailored to address technical issues specific to WordPress sites.<\/span><\/p>\n<p><span id=\"1\"><\/span><span style=\"font-weight: 400;\">We will walk you through a comprehensive and detailed checklist that enables you to kick-start your audit process and easily identify and fix SEO issues on your WordPress site. While we intend to make this checklist comprehensive, we recommend that you combine this checklist with other tools and best practices.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/SEO-chechlist-1.png\" alt=\"Technical SEO Audit Checklist for WordPress Websites\" width=\"742\" height=\"1647\" class=\"alignnone size-full wp-image-20183\" \/><\/p>\n<h3><b>1. Make Sure You Have an SSL Certificate<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A <strong>Secure Socket Layer (SSL) i<\/strong>s a digital certificate that verifies the identity of a website and encrypts communication between your web browser and server. An SSL certificate keeps sensitive customers&#8217; information secure while browsing your website and prevents malicious actors from intercepting information in transit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of Google&#8217;s efforts to make the web more secure, <strong>having an SSL certificate is now a must<\/strong> if you want your site to rank on Google. There are a couple of ways that you can use to make sure that your WordPress site is SSL encrypted and secure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to check if your site is SSL encrypted is to check if the <strong>site&#8217;s URL starts with HTTPS<\/strong>. To get more details about your site SSL certificate<\/span><span style=\"font-weight: 400;\">, click on the padlock button at the start of the address bar.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image14.png\" alt=\"Checking for SSL Certificate Details\" width=\"675\" height=\"371\" class=\"alignnone size-full wp-image-19712\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image14.png 675w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image14-150x82.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image14-600x330.png 600w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Click on the \u201ccertificate is valid\u201d option to view more details about the certificate, such as the validity period, the domain name the certificate was issued to, and the certifying authority.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image5-591x742.png\" alt=\"SSL Certificate Details\" width=\"591\" height=\"742\" class=\"alignnone size-medium wp-image-19715\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image5-591x742.png 591w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image5-119x150.png 119w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image5-478x600.png 478w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image5.png 672w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can also use an SSL checker like <\/span><a href=\"https:\/\/www.sslshopper.com\/ssl-checker.html\"><span style=\"font-weight: 400;\">SSL Shopper\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> SSL checker to verify the SSL certificate on your site. This tool lets you check if your SSL certificate is correctly installed, the expiration date, and the hostname, among other details. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image1-742x507.png\" alt=\"SSL Shopper\u2019s SSL Checker\" width=\"742\" height=\"507\" class=\"alignnone size-medium wp-image-19716\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image1-742x507.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image1-150x103.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image1-768x525.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image1-600x410.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image1.png 993w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many hosting providers automatically install an SSL certificate for your WordPress site. Regardless, you can check whether your WordPress site has an SSL certificate installed by going to &#8220;<\/span><b>settings<\/b><span style=\"font-weight: 400;\">&#8221; and then &#8220;<\/span><b>General<\/b><span style=\"font-weight: 400;\">&#8221; you will see in the WordPress Address (URL) and Site Address (URL) if it starts with <\/span><b>https<\/b><span style=\"font-weight: 400;\">, this means that your WordPress site has an SSL installed.<\/span><span id=\"2\"><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image6.png\" alt=\"Checking SLL Certificate on Your WordPress Site \" width=\"550\" height=\"199\" class=\"alignnone size-full wp-image-19717\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image6.png 550w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image6-150x54.png 150w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3 style=\"margin-top: 100px;\"><span style=\"font-weight: 400;\">2. Make Sure Your Site Is Accessible With or Without Www<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Normally websites should be accessible with or without the www in the domain.\u00a0 However, if that is not the case, then Google\u2019s search engine may have indexed different versions of your WordPress site with slightly different URLs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is possible when no canonical URL is set. For instance, Google\u2019s search engine may consider<\/span> <a href=\"https:\/\/10web.io\/\"><b>https:\/\/10web.io\/<\/b><\/a> and <a href=\"https:\/\/10web.io\/\"><b>https:\/\/www.10web.io\/<\/b><\/a> <span style=\"font-weight: 400;\">as<\/span> <span style=\"font-weight: 400;\">separate entities. Different versions of your WordPress site lead to content duplication and affect your site\u2019s rankings on search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To check if your site is accessible with or without the www, you should type both versions of the URL on the search bar on different tabs and compare the results. For instance, if you type <\/span><a href=\"https:\/\/10web.io\/\"><b>https:\/\/www.10web.io\/<\/b><\/a> <span style=\"font-weight: 400;\">and<\/span> <a href=\"https:\/\/10web.io\/\"><b>https:\/\/10web.io<\/b><\/a><span style=\"font-weight: 400;\">\/ on the search bar, they should lead you to the 10Web\u2019s homepage.\u00a0<\/span><\/p>\n<p><span id=\"3\"><\/span><span style=\"font-weight: 400;\">If that is not the case for your WordPress site, you can use a plugin such as All in One SEO (<\/span><a href=\"https:\/\/aioseo.com\/\"><span style=\"font-weight: 400;\">AIOSEO<\/span><\/a><span style=\"font-weight: 400;\">) to set up a canonical URL on your site automatically. Alternatively, you can edit the <\/span><b>.htaccess<\/b><span style=\"font-weight: 400;\"> file and set up redirects from one URL version to another. Ensure that the redirects you\u2019re are 301 redirects to let the search engine know that they are permanent.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Analyze the Site Architecture and Internal Linking (Horizontal and Vertical)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site architecture and internal linking are key elements of any SEO strategy. Both of these play a critical role in the visibility of your WordPress site\u2019s visibility to search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Site structure<\/strong> simply refers to how your WordPress site is organized. A good architecture makes it easier for search engines to crawl and index all your pages and identify the most important ones. A fairly simple and logical structure is good for search engine bots and for your users. Users can easily navigate your content and find what they want.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/website-structure.png\" alt=\"Website Structure\" width=\"742\" height=\"416\" class=\"alignnone size-full wp-image-20184\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/website-structure.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/website-structure-150x84.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/website-structure-371x208.png 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/website-structure-600x336.png 600w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To fully realize the benefits of internal linking, your linking needs to be consistent, descriptive, and have anchor texts.<\/span><\/p>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful tool that allows you to crawl small and large sites and evaluate results in real-time. Using Screaming Frog, you can evaluate internal linking and URL structure using interactive crawl and directory force-directed diagrams and tree graph site visualizations.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image9-742x340.png\" alt=\"Screaming Frog Issues Tab\" width=\"742\" height=\"340\" class=\"alignnone size-medium wp-image-19719\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image9-742x340.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image9-150x69.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image9-768x352.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image9-600x275.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image9.png 924w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can also crawl your site instantly and identify issues with your linking structure, such as missing links, links leading to wrong pages, and broken links. Using Screaming Frog, you can also discover exact duplicate URLs with an md5 algorithmic check and partially duplicated elements such as page titles, descriptions, or headings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image11-742x369.png\" alt=\"Screaming Frog Site Structure Tab\" width=\"742\" height=\"369\" class=\"alignnone size-medium wp-image-19720\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image11-742x369.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image11-150x75.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image11-768x382.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image11-600x299.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image11.png 850w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Screaming frog also allows you to export data to an excel sheet, connect to the Google Analytics, Search Console, and PageSpeed Insights APIs and fetch user and performance data for all URLs in a crawl for further analysis.<\/span><span id=\"4\"><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image2-742x275.png\" alt=\"Exporting Data from Screaming From\" width=\"742\" height=\"275\" class=\"alignnone size-medium wp-image-19721\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image2-742x275.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image2-150x56.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image2-768x285.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image2-600x222.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image2.png 920w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<h3 style=\"margin-top: 100px;\"><span style=\"font-weight: 400;\">4. Create a Sitemap That Includes All the Necessary Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <strong>Sitemap<\/strong> is a file that lists information about pages, videos, and other files on your site and details the relationship among them. A Sitemap makes it easier for search engines to understand the structure of your WordPress site and thus crawl and index it with ease. This can improve the visibility of your WordPress site on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a sitemap, search engines can find it difficult to index large sites with lots of multimedia content and unlinked pages. Using a sitemap, you can also ensure that all the important pages of your site are indexed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you should ensure that your sitemap file is well structured, follows the sitemap XML sitemap protocol, and does not include \u201cnoindex\u201d URLs. You may also need a video Sitemap if you have a lot of video content on your pages.<\/span><\/p>\n<p><span id=\"5\"><\/span><span style=\"font-weight: 400;\">You can use a WordPress plugin such as <\/span><a href=\"https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/www.xml-sitemaps.com\/\"><span style=\"font-weight: 400;\"> XML Sitemaps<\/span><\/a><span style=\"font-weight: 400;\"> to create an XML sitemap for your WordPress site. Once you have created a Sitemap and included all the necessary pages, submit it to your Google search console. Alternatively, you can specify the location of your Sitemap file in your robots.txt file.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Check on the GSC Coverage Report for Crawlability and Indexation Issues<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400;\">Google Search Console <\/span><\/a><span style=\"font-weight: 400;\">Coverage report allows you to access information on how Google crawls and indexes your site. The report includes vital information such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> page experience, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">security issues, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">crawl errors, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">indexed pages,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">resources that may be blocked.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Checking the GSC coverage report for crawlability and indexation issues is important when conducting a Technical SEO audit. Some of the issues you may discover include crawl errors in red, indicating pages not indexed by Google and those indexed with potential errors (yellow). The report also has details of pages that have been successfully indexed and those that have been excluded from indexing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image3-742x302.png\" alt=\" GSC Coverage Report\" width=\"742\" height=\"302\" class=\"alignnone size-medium wp-image-19722\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image3-742x302.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image3-150x61.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image3-768x312.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image3-600x244.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image3.png 907w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span id=\"6\"><\/span><span style=\"font-weight: 400;\">Apart from indexation and crawlability, you can also access analytics such as the number of clicks, impressions,\u00a0 and the average position of your site on the web. You can also submit sitemaps to GSC and check for mobile-friendliness and any security issues on your Website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The GSC coverage report is an important tool to help you keep your site healthy and visible on the web and monitor performance so you can know when something needs to be fixed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Run Google PageSpeed Insights Analysis for a Sample Group of Important Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In today&#8217;s fast-moving technology environment, so many things compete for your users&#8217; attention. To improve user engagement and retention,\u00a0 you need to monitor and improve your page speed at all times. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image10-742x392.png\" alt=\"Diagnosing Performance Issues\" width=\"742\" height=\"392\" class=\"alignnone size-medium wp-image-19723\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image10-742x392.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image10-150x79.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image10-768x406.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image10-600x317.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image10.png 1213w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is also important to note that page speed is one of the ranking factors that Google now considers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google PageSpeed Insights is one of the many tools you can use to analyze the performance of your WordPress site both on mobile and desktop and identify issues that need fixing. These tools measure a range of metrics; among them are the core web vitals to help you discover the user&#8217;s experience when using your site.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image4-742x387.png\" alt=\"Core Web Vitals Assessment\" width=\"742\" height=\"387\" class=\"alignnone size-medium wp-image-19724\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image4-742x387.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image4-150x78.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image4-768x400.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image4-600x313.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image4.png 1263w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>\u00a0The short definitions of Core Web Vitals are as follows<\/span>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Largest Contentful Paint (LCP)<\/strong>: Focuses on loading time, specifically regarding the largest element found on the screen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>First Input Delay (FID)<\/strong>: Focuses on interactiveness, specifically regarding a website\u2019s response rate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Cumulative Layout Shift (CLS)<\/strong>:\u00a0 Takes into account the visual stability of a website, specifically in terms of layout shifts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Besides the metrics, Google PageSpeed insights also provide specific recommendations on improving your site&#8217;s performance.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image8-742x340.png\" alt=\"Google PageSpeed Insights Recommendations on Improving Site Performance \" width=\"742\" height=\"340\" class=\"alignnone size-medium wp-image-19725\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image8-742x340.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image8-150x69.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image8-768x352.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image8-600x275.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image8.png 1215w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><a href=\"https:\/\/10web.io\/page-speed-booster\/\"><span style=\"font-weight: 400;\">10Web Booster<\/span><\/a><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Free version, you get optimization of the homepage and 5 additional pages in your website, including images on these pages. You can install and use 10Web Booster for any hosting, including shared hostings. If you upgrade to the Pro version, you get full front-end optimization for all web pages.<\/span><span id=\"7\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of your hosting service, you can speed up your WordPress site to get a 90+ PageSpeed score and pass the core web initials with the click of buttons.\u00a0<\/span><\/p>\n<h3 style=\"margin-top: 100px;\"><span style=\"font-weight: 400;\">7. Check the Website\u2019s Mobile-Friendliness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A majority of internet traffic comes from mobile devices compared to desktop devices. A mobile-friendly site means users accessing your site using mobile devices can access the same content and functionality in desktop devices. Back in 2016, Google adopted a <strong>mobile-first indexing approach<\/strong> that was later adopted for the entire web later in 2018.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">A mobile-first approach means that Google crawls and indexes sites by prioritizing the mobile version of the websites.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Most WordPress themes are designed to be responsive by default, meaning that they can automatically adjust based on the screen size. You can confirm this by checking the theme&#8217;s description or testing manually. This may not be the case with custom themes. However, there are plugins such <\/span><a href=\"https:\/\/www.wptouch.com\/\"><span style=\"font-weight: 400;\">WPtouch<\/span><\/a><span style=\"font-weight: 400;\"> that you can use to make your WordPress site mobile-friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also test your WordPress site to ensure that it is mobile-friendly. A simple way to do that is by changing the size of your web browser window. Alternatively, a tool like the Google <\/span><a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/\"><span style=\"font-weight: 400;\">Mobile-Friendly Test<\/span><\/a><span style=\"font-weight: 400;\"> allows you to test if your site is mobile-friendly and suggests tips to improve it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how you can use it:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the Google Mobile-Friendly Test website:<\/span><a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/\"><span style=\"font-weight: 400;\"> https:\/\/search.google.com\/test\/mobile-friendly<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the URL of the webpage you want to test in the &#8220;Enter a URL to test&#8221; field.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the &#8220;Run Test&#8221; button.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The tool will then analyze the webpage and provide a report on its mobile-friendliness. The report will include a score, telling you if the page is mobile-friendly or not.\u00a0<\/span><span id=\"8\"><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image7-742x330.png\" alt=\"Google Mobile-Friendly Test\" width=\"742\" height=\"330\" class=\"alignnone size-medium wp-image-19726\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image7-742x330.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image7-150x67.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image7-768x342.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image7-600x267.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image7.png 1468w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And also it includes a summary of the issues found on the page and suggestions for how to fix them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"colored-block blue\">\n    <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/themes\/10web-blog\/images\/shortcodes\/\/blue_block_icon.png\" class=\"colored-block-note\" alt=\"Note\">\n            <h4>Related Article<\/h4>\n\t        <div class=\"colored-block__content\"> <\/span><a href=\"https:\/\/10web.io\/blog\/best-responsive-website-builders\/\">16 Best Responsive Website Builders: Let\u2019s Get Mobile-Friendly <\/a><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/div>\n    <\/div>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Make Sure the Canonical Tags Are Properly Used<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A Canonical tag <\/span><span style=\"font-weight: 400;\">\u00a0(rel=\u201ccanonical\u201d)<\/span> <span style=\"font-weight: 400;\">is a way to tell search engines that the specified page should be considered the <strong>main version of the page<\/strong> during indexing. If your page contains multiple pages, canonical tags are a great way to prevent search engines from indexing duplicate pages and making sure that the main page is indexed. Canonical tags also let search engines know where to consolidate link equity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/yoast.com\/\">Yoast plugin<\/a> allows you to easily add canonical tags to your WordPress pages and posts. Once you have installed and activated the Yoast SEO plugin:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the page where you want to add a canonical tag, navigate down to the Yoast SEO section.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In this section, there is a\u00a0 field called \u201cCanonical URL\u201d enter the URL of the original or preferred version of your page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can use the Yoast plugin to set up canonical URLs for other pages by following the same procedure.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you\u2019ve added your canonical tags, make sure you save the changes and update your page.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span id=\"9\"><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The Yoast plugin makes adding canonical tags to your WordPress page or posts easy. However, if you&#8217;re using a CDN service, ensure that you configure it to pass the canonical headers correctly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Make Sure the Website Follows the Best Practices for HTML Tags &amp; Attributes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HTML tags and attributes help search engines understand the structure and content of your website. Therefore when conducting an SEO audit, it is important that you check whether your site conforms to the best practices.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Some of the practices for HTML tags &amp; attributes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Headings<\/strong> (h1 to h6) allow you to structure content on your Webpage but also signal to search engines the importance of different sections on a page. Ensure that there is only one h1 per page and that any nested headers are in the correct hierarchy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that all <strong>images<\/strong> on your WordPress site have their tags labeled accurately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that your pages contain unique and appropriate <strong>title<\/strong>, <strong>meta<\/strong> and <strong>description<\/strong> <strong>tags<\/strong>. Well-written tags can help improve your click-through rates (CTR), indicating that your search results are relevant and compelling.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proper use of<strong> structured data<\/strong> such as schema markups. Structured data should be properly placed and only containing information visible to the user.<\/span><\/li>\n<\/ul>\n<p><span id=\"10\"><\/span><span style=\"font-weight: 400;\">Following these practices gives more relevant information to search engines about your site and increases the chances of the site appearing in different search results.<\/span><\/p>\n<h3 style=\"margin-top: 100px;\"><span style=\"font-weight: 400;\">10. Create and Implement (Or Check) Schema Markups for Relevant Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Schema markups are structured data that may be represented in different formats such a<\/span><span style=\"font-weight: 400;\">s Microdata, RDFa (Resource Description Framework in Attributes), JSON-LD (JavaScript Object Notation for Linked Data), <\/span><span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">nd provide additional information to search engines about the content on your page. This information includes the type of content, relevance, and its relation to the content in other parts of the page.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides improving your site&#8217;s visibility, schema markups help search engines display more relevant information when users enter search queries. Here is an example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image12-742x404.png\" alt=\"Displaying Results in Search Engines Using Schema Markups\" width=\"742\" height=\"404\" class=\"alignnone size-medium wp-image-19727\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image12-742x404.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image12-150x82.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image12-768x418.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image12-600x326.png 600w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/image12.png 941w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A schema markup written in <\/span><span style=\"font-weight: 400;\">Microdata and RDFa <\/span><span style=\"font-weight: 400;\">should be added to the HTML code of your web page. Schema markups represented in JSON-LD format should be included in your JavaScript code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can manually add schema code to your WordPress site by editing your pages&#8217; HTML code. Alternatively, you can use a plugin to implement a schema to your WordPress site without editing your HTML code. Some of the plugins you use include <\/span><a href=\"https:\/\/wpschema.com\/\"><span style=\"font-weight: 400;\">Schema pro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/wilmingtonpaving.com\/\"><span style=\"font-weight: 400;\">WP Rich snippets<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/schema.org\/\"><span style=\"font-weight: 400;\">All in one Schema rich snippets<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To check the validity and accuracy of your Schema you can use tools such as Schema markup checker to identify errors and areas that need improvement.<\/span><\/p>\n<p><span id=\"11\"><\/span><span style=\"font-weight: 400;\">Alternatively, you can use <\/span><a href=\"https:\/\/validator.schema.org\/\"><span style=\"font-weight: 400;\">Google\u2019s Structured Data Testing too<\/span><\/a><span style=\"font-weight: 400;\">l or <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><span style=\"font-weight: 400;\">Screaming Frog SEO spider<\/span><\/a><span style=\"font-weight: 400;\">, a paid tool that lets you crawl your site and check schema markup issues, among other SEO-related issues.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Make Sure the URLs Are Readable and Meaningful<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A URL (Uniform Resource Locator) is a unique address that identifies a web page or document on the internet. Keeping URLs readable, meaningful, and simple is important for getting users and search engines to understand them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep URLs simple and meaningful, it is important that you follow the best practices. Here are some of the best practices to follow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep URLs simple and descriptive to allow users to understand them and search engines to crawl and index them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include relevant keywords on URLs to enable search engines and understand the content on your pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain a consistent structure for your URLs and use hyphens to separate words to make it easier for search engines to understand the context of a page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid using special characters, and numbers in URLs, as this makes them less readable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use fewer subdirectories to make URLs brief and easy to understand.<\/span><\/li>\n<\/ul>\n<p><span id=\"tools\"><\/span><span style=\"font-weight: 400;\">Readable and meaningful URLs make navigation easier, boost your Click-Through Rates, and at the same time, including relevant keywords may also positively impact your ratings.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Summary of Tools Needed for WordPress SEO Audit<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><span style=\"font-weight: 400;\">Screaming frog<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Using this tool, you can crawl your site during a WordPress SEO audit and identify technical SEO issues such as duplicate content, broken links and missing metadata.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; A tool by Google that allows you to evaluate your website&#8217;s performance. It also provides suggestions on how you can improve your site\u2019s load times<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400;\">Google search console<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; A web-based tool by Google that allows you to evaluate the performance of your website and allows you to monitor crawl rates, crawl errors, indexing status, and security vulnerabilities on your site. You can also submit and monitor your Sitemap.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Aherfs<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Gives you an analysis of your keyword rankings, backlink profile and competitor analysis when performing a WordPress SEO audit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/\"><span style=\"font-weight: 400;\">Google mobile-friendly tool<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Allows you to check if your website is optimized for mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/validator.schema.org\/\"><span style=\"font-weight: 400;\">Schema markup checke<\/span><\/a><span style=\"font-weight: 400;\">r &#8211; Allows you to check the validity of your site Schema during a WordPress SEO audit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/10web.io\/page-speed-booster\/\"><span style=\"font-weight: 400;\">\u00a010Web Booster<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 -A speed optimization plugin for improving the overall performance of any website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google analytics<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Allies you to monitor your website traffic and user behavior and identify what needs improvement when performing a WordPress SEO audit.<\/span><\/li>\n<\/ol>\n<p><span id=\"faq\"><\/span><span style=\"font-weight: 400;\">In conclusion, in today\u2019s highly competitive business environment, a well-optimized website can be the key to unlocking various opportunities on the internet. As we have highlighted above, a comprehensive WordPress SEO audit covers different aspects of your website, such as mobile friendliness, content quality, site architecture and other technical SEO issues. We have also discussed various tools that can make your WordPress SEO audit much easier. However, do not also shun away from doing a manual audit for your site as it gives you an in-depth understanding of it.<\/span><\/p>\n\r\n<style>\r\n  #ctablocks_inline_70{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_70 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_70 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_70 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_70 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_70 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_70 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_70\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Want to speed up your website instantly?\" title=\"Want to speed up your website instantly?\">\r\n\t\t\t\t\t            <h4>Want to speed up your website instantly?<\/h4>\r\n        <\/div>\r\n              <p>Get 90+ PageSpeed Score automatically with 10Web Booster \u26a1 <br class=\"desktop\"> On any hosting!<\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/page-speed-booster\/\" class=\"button\"  data-gtag=\"cta-70\" data-buttontype=\"cta-inline\"\r\n\t        >Try for Free<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n\n<h2 style=\"margin-top: 100px;\">FAQ<\/h2>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Is an SEO audit worth it?<\/p>\n    <div class=\"faq_content\"> Yes, an SEO audit provides a comprehensive analysis of your WordPress website and helps identify areas that need fixing to keep your site well-optimized. <\/div>\n<\/div>\n\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Can I get a quality SEO audit for free?<\/p>\n    <div class=\"faq_content\"> Some tools provide a free basic SEO audit for your site. However, for a detailed audit, you may need to pay for a premium tool or service. <\/div>\n<\/div>\n\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How frequently should I audit my WordPress website?<\/p>\n    <div class=\"faq_content\"> We recommend that you conduct an audit at least once a year to ensure that your site is up to date and keeps up with changes in search engine rules. However, you may need to do an audit more frequently if you are making changes to your site now and then. <\/div>\n<\/div>\n\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What to do if I have important pages in 'Crawled - Currently Not Indexed' status?<\/p>\n    <div class=\"faq_content\"> There could be many reasons why this is happening such as poor site structure, technical issues or low content quality. You may need to relook at your content and also check for issues such as broken links or missing meta tags and fix them. <\/div>\n<\/div>\n\n<p><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How to automate sitemaps on WordPress?<\/p>\n    <div class=\"faq_content\"> You can automatically create, manage and update your sitemaps using plugins such as Yoast SEO or Google XML Sitemaps. <\/div>\n<\/div>\n<br \/>\n\r\n<style>\r\n  #ctablocks_scrollbox-with-icon_93{\r\n            color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_scrollbox-with-icon_93 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_93 .button{\r\n          background-color: #3339F1;\r\n        color: #ffffff;\r\n    border-color: #3339F1 !important;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_93 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_93.ctablocks_container {\r\n    left: 100%;\r\n  }\r\n  @media screen and (max-width: 1300px) {\r\n      #ctablocks_scrollbox-with-icon_93.ctablocks_container {\r\n          left: 0;\r\n          margin: 0 auto;\r\n      }\r\n  }\r\n  #ctablocks_scrollbox-with-icon_93 .ctablocks_content {\r\n      background-color: #000000;\r\n  }\r\n<\/style>\r\n<div id=\"ctablocks_scrollbox-with-icon_93\" class=\"ctablocks_container scrollbox-with-icon_type\r\n      \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n              <h4>Want to speed up your website instantly?<\/h4>\r\n        <h4 class=\"mobile-title\">Speed up your website automatically<\/h4>\r\n              <p>Get 90+ PageSpeed Score automatically with 10Web Booster.\r\nOn any hosting!<\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/page-speed-booster\/\" class=\"button\"  data-gtag=\"cta-93\" data-buttontype=\"cta-scrollbox-with-icon\"\r\n\t        >Try for Free<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <span class=\"close_ctablocks\">\r\n      <img decoding=\"async\" class=\"close-icon\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/close_w.svg\" class=\"close\">\r\n      <img decoding=\"async\" class=\"floating-icon\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Booster_White_Small.png\" alt=\"Want to speed up your website instantly?\" title=\"Want to speed up your website instantly?\">\r\n<!--      <img decoding=\"async\" class=\"arrow-icon white\" src=\"\/cta-blocks\/assets\/images\/arrow-icon.svg\" class=\"close\">\r\n-->      <img decoding=\"async\" class=\"arrow-icon purple\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/arrow-icon-purple.svg\" class=\"close\">\r\n  <\/span>\r\n<\/div>\r\n<br \/>\n\r\n<style>\r\n    #ctablocks_exit_intent_104 {\r\n     color: #000000;\r\n        border-radius: 0px;\r\n    }\r\n\r\n    #ctablocks_exit_intent_104 p {\r\n        color: #000000;\r\n    }\r\n\r\n    #ctablocks_exit_intent_104 .button {\r\n     background-color: rgb(0,0,0);\r\n     color: #ffffff;\r\n        border-color: #000000 !important;\r\n    }\r\n\r\n    #ctablocks_exit_intent_104 .button:hover {\r\n        background: rgb(51,51,51);\r\n        color: #ffffff;\r\n        opacity: 1;\r\n    }\r\n\r\n    @media screen and (max-width: 1260px) {\r\n        #ctablocks_exit_intent_104.ctablocks_container {\r\n            left: 0;\r\n            margin: 0 auto;\r\n        }\r\n    }\r\n\r\n    #ctablocks_exit_intent_104 .ctablocks_content {\r\n        background-color: #ffffff;\r\n    }\r\n<\/style>\r\n<div id=\"ctablocks_exit_intent_104\" class=\"ctablocks_container exit_intent_type\">\r\n    <div class=\"ctablocks_inner\">\r\n        <div class=\"ctablocks_content clear\">\r\n            <div class=\"ctablocks_content_info\">\r\n\t\t        \t\t                            <h4>Speed up your website instantly<\/h4>\r\n                    <h4 class=\"mobile-title\">Speed up your website instantly<\/h4>\r\n\t\t        \t\t                            <ul>\r\n\t\t\t\t                                    <li>\r\n                                <img decoding=\"async\" class=\"img_cta_button\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/checkmark.svg\"\r\n                                      alt=\"checkmark\">\r\n\t\t\t\t\t\t        Automatically get 90+ PageSpeed score                            <\/li>\r\n\t\t\t\t                                    <li>\r\n                                <img decoding=\"async\" class=\"img_cta_button\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/checkmark.svg\"\r\n                                      alt=\"checkmark\">\r\n\t\t\t\t\t\t        Experience full website caching                            <\/li>\r\n\t\t\t\t                                    <li>\r\n                                <img decoding=\"async\" class=\"img_cta_button\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/checkmark.svg\"\r\n                                      alt=\"checkmark\">\r\n\t\t\t\t\t\t        Pass Core Web Vitals with ease                            <\/li>\r\n\t\t\t\t                            <\/ul>\r\n\t\t                    <\/div>\r\n            <div class=\"ctablocks_content_button\">\r\n\t\t\t\t                    <a href=\"https:\/\/10web.io\/page-speed-booster\/\"\r\n                       class=\"button\" data-gtag=\"cta-104\"\r\n                       data-buttontype=\"cta-exit_intent\"\r\n\t                    >Try For Free<\/a>\r\n\t\t\t\t\t\t\t\t\r\n            <\/div>\r\n        <\/div>\r\n\t\t            <div class=\"ctablocks_img\">\r\n                <span class=\"close_ctablocks\">\r\n                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/close_img_new.svg\" class=\"close\">\r\n                <\/span>\r\n                <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/05\/simplify_WP.png\" alt=\"Speed up your website instantly\"\r\n                     title=\"Speed up your website instantly\">\r\n            <\/div>\r\n\t\t    <\/div>\r\n<\/div>\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A WordPress SEO audit is the best way to identify technical issues affecting your site&#8217;s performance on search engines and areas that need improvement. Maintaining a regular SEO audit can keep your site visible on search engine results pages (SERPs), drive more organic traffic, and ultimately boost your conversion rates and revenue.\u00a0 Typically an SEO audit includes an analysis of&#8230;<\/p>\n","protected":false},"author":61,"featured_media":19713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":"","tenweb_blog_toc":"<ul><li><a href=\"#the-types-of-seo-audit\">The Types of SEO Audit<\/a><ul><li><a href=\"#technical-seo-audit\">Technical SEO Audit<\/a><li><a href=\"#seo-content-audit\">SEO Content Audit<\/a><li><a href=\"#backlink-audit\">Backlink Audit<\/a><\/li><\/ul><li><a href=\"#technical-seo-audit-checklist-for-wordpress-websites\">Technical SEO Audit Checklist for WordPress Websites<\/a><ul><li><a href=\"#1-make-sure-you-have-an-ssl-certificate\">1. Make Sure You Have an SSL Certificate<\/a><li><a href=\"#2-make-sure-your-site-is-accessible-with-or-without-www\">2. Make Sure Your Site Is Accessible With or Without Www<\/a><li><a href=\"#3-analyze-the-site-architecture-and-internal-linking-horizontal-and-vertical\">3. Analyze the Site Architecture and Internal Linking (Horizontal and Vertical)<\/a><li><a href=\"#4-create-a-sitemap-that-includes-all-the-necessary-pages\">4. Create a Sitemap That Includes All the Necessary Pages<\/a><li><a href=\"#5-check-on-the-gsc-coverage-report-for-crawlability-and-indexation-issues\">5. Check on the GSC Coverage Report for Crawlability and Indexation Issues<\/a><li><a href=\"#6-run-google-pagespeed-insights-analysis-for-a-sample-group-of-important-pages\">6. Run Google PageSpeed Insights Analysis for a Sample Group of Important Pages<\/a><li><a href=\"#7-check-the-websites-mobile-friendliness\">7. Check the Website\u2019s Mobile-Friendliness<\/a><li><a href=\"#8-make-sure-the-canonical-tags-are-properly-used\">8. Make Sure the Canonical Tags Are Properly Used<\/a><li><a href=\"#9-make-sure-the-website-follows-the-best-practices-for-html-tags-attributes\">9. Make Sure the Website Follows the Best Practices for HTML Tags & Attributes<\/a><li><a href=\"#10-create-and-implement-or-check-schema-markups-for-relevant-pages\">10. Create and Implement (Or Check) Schema Markups for Relevant Pages<\/a><li><a href=\"#11-make-sure-the-urls-are-readable-and-meaningful\">11. Make Sure the URLs Are Readable and Meaningful<\/a><\/li><\/ul><li><a href=\"#the-summary-of-tools-needed-for-wordpress-seo-audit\">The Summary of Tools Needed for WordPress SEO Audit<\/a><li><a href=\"#faq\">FAQ<\/a><\/li><\/ul>","tenweb_blog_competitor_type":"","tenweb_blog_competitor_names":"","tenweb_blog_twb_version":0,"tenweb_blog_type":"on"},"categories":[465],"tags":[103,439],"class_list":["post-19710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speed","tag-seo","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress SEO Audit Checklist: 11 Vital Areas to Inspect - 10Web<\/title>\n<meta name=\"description\" content=\"Learn about the vital areas to inspect during your WordPress SEO audit to make sure your website is visible on SERPs and drives more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress SEO Audit Checklist: 11 Vital Areas to Inspect\" \/>\n<meta property=\"og:description\" content=\"Learn about the vital areas to inspect during your WordPress SEO audit to make sure your website is visible on SERPs and drives more traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"10Web - Build &amp; Host Your WordPress Website\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/10Web.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T11:51:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T09:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/seo-audit-checklist.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1484\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Araks Nalbandyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@10Web_io\" \/>\n<meta name=\"twitter:site\" content=\"@10Web_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Araks Nalbandyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WordPress SEO Audit Checklist: 11 Vital Areas to Inspect - 10Web","description":"Learn about the vital areas to inspect during your WordPress SEO audit to make sure your website is visible on SERPs and drives more traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/","og_locale":"en_US","og_type":"article","og_title":"WordPress SEO Audit Checklist: 11 Vital Areas to Inspect","og_description":"Learn about the vital areas to inspect during your WordPress SEO audit to make sure your website is visible on SERPs and drives more traffic.","og_url":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/","og_site_name":"10Web - Build &amp; Host Your WordPress Website","article_publisher":"https:\/\/www.facebook.com\/10Web.io\/","article_published_time":"2023-02-02T11:51:24+00:00","article_modified_time":"2026-04-01T09:06:01+00:00","og_image":[{"width":1484,"height":832,"url":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/seo-audit-checklist.png","type":"image\/png"}],"author":"Araks Nalbandyan","twitter_card":"summary_large_image","twitter_creator":"@10Web_io","twitter_site":"@10Web_io","twitter_misc":{"Written by":"Araks Nalbandyan","Est. reading time":"22 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/#article","isPartOf":{"@id":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/"},"author":{"name":"Araks Nalbandyan","@id":"https:\/\/10web.io\/blog\/#\/schema\/person\/aa54efc72efc33d32052fa2c6014d7b3"},"headline":"WordPress SEO Audit Checklist: 11 Vital Areas to Inspect","datePublished":"2023-02-02T11:51:24+00:00","dateModified":"2026-04-01T09:06:01+00:00","mainEntityOfPage":{"@id":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/"},"wordCount":4132,"commentCount":6,"publisher":{"@id":"https:\/\/10web.io\/blog\/#organization"},"image":{"@id":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/#primaryimage"},"thumbnailUrl":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/seo-audit-checklist.png","keywords":["seo","wordpress"],"articleSection":["Page Speed"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/","url":"https:\/\/10web.io\/blog\/wordpress-seo-audit-checklist\/","name":"WordPress SEO Audit Checklist: 11 Vital Areas to Inspect - 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