{"id":36198,"date":"2024-04-19T09:36:33","date_gmt":"2024-04-19T09:36:33","guid":{"rendered":"https:\/\/10web.io\/blog\/?p=36198"},"modified":"2025-04-25T07:48:28","modified_gmt":"2025-04-25T07:48:28","slug":"how-to-add-google-analytics-to-wordpress","status":"publish","type":"post","link":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/","title":{"rendered":"How to Add Google Analytics to WordPress Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adding Google Analytics to your WordPress website is an important decision. Google Analytics gives you access to comprehensive data about your website traffic and user behavior. By integrating Google Analytics, you gain valuable insights that can help you make informed decisions to improve your site&#8217;s performance, enhance user experiences, and further your business or blogging goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several methods for adding Google Analytics to your WordPress site. In this guide, we will learn how to add Google Analytics to WordPress website. Let\u2019s get the Google Analytics discussion started.<\/span><\/p>\n<h2>FAQ<\/h2>\n<p><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How can I integrate Google Analytics with my WordPress site using a plugin?<\/p>\n    <div class=\"faq_content\"> To integrate Google Analytics using a plugin, go to your WordPress dashboard, navigate to Plugins, click Add New, and search for a Google Analytics plugin. Install and activate the plugin, then follow its setup wizard to connect your Google Analytics account with WordPress. <\/div>\n<\/div>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How to add Google Analytics code in WordPress without a plugin?<\/p>\n    <div class=\"faq_content\"> You can add the Google Analytics tracking code directly to your WordPress theme. Access Appearance &gt; Theme Editor, then locate the header.php file. Paste your Google Analytics tracking code just before the closing tag. Save your changes. <\/div>\n<\/div>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Can I connect Google Analytics to my WordPress website through the Yoast SEO plugin?<\/p>\n    <div class=\"faq_content\"> No, Yoast SEO does not provide a way to integrate Google Analytics. You will need to use a dedicated plugin for Google Analytics or insert the code manually in your theme files. <\/div>\n<\/div>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I add Google Analytics to my WordPress footer?<\/p>\n    <div class=\"faq_content\"> To add Google Analytics to your WordPress footer, access your WordPress dashboard. Go to Appearance &gt; Theme Editor, and find the footer.php file. Paste your Google Analytics tracking code just before the closing tag. Always back up your site before making changes to theme files. <\/div>\n<\/div>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I set up Google Analytics 4 on my WordPress website?<\/p>\n    <div class=\"faq_content\"> To set up Google Analytics 4, create a new account or property in Google Analytics to get your GA4 Measurement ID. Then, use a compatible plugin or manually insert the GA4 configuration tag into your WordPress header or footer, as per instructions for traditional Google Analytics. <\/div>\n<\/div>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Google Analytics and its importance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we learned, Google Analytics is a powerful web analytics service that gives insights about the traffic to your website, making it easier to track various aspects of user interaction and engagement on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before learning how to add Google Analytics to WordPress websites, let\u2019s find out some key features and components of Google Analytics:<\/span><\/p>\n<p><b>Real-time data: <\/b><span style=\"font-weight: 400;\">See who is on your site and what they are doing in real-time.<\/span><\/p>\n<p><b>Audience demographics:<\/b><span style=\"font-weight: 400;\"> Understand your visitors\u2019 age, gender, interests, devices, and location.<\/span><\/p>\n<p><b>Acquisition reports:<\/b><span style=\"font-weight: 400;\"> Discover how users find your website, whether it\u2019s through search engines, social media, or referrals from other sites.<\/span><\/p>\n<p><b>Behavior reports:<\/b><span style=\"font-weight: 400;\"> Observe what visitors are doing on your site, which pages they visit, and what content captures their attention.<\/span><\/p>\n<p><b>Conversions:<\/b><span style=\"font-weight: 400;\"> Set up goals to track if visitors complete specific actions like signing up for a newsletter or making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information helps you make informed decisions for user experience and your business objectives. Thus, Google Analytics is not just about collecting data; it&#8217;s about understanding that data to improve your website&#8217;s effectiveness and reach your goals. It\u2019s an integration you cannot afford to miss.<\/span><br \/>\n<iframe loading=\"lazy\" width=\"914\" height=\"514\" src=\"https:\/\/www.youtube.com\/watch?v=nd_0NC9uJn0&#038;ab_channel=10Web%7CAI-PoweredWebsiteBuilder\" title=\"How to Add Google Analytics 4 to WordPress: Step by Step Tutorial\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">How to add Google Analytics to WordPress websites: Steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s go step-by-step and find out how to add Google Analytics to WordPress websites making them controls on real-time data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Create your Google Analytics account<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before diving into setting up your Google Analytics account, ensure that you have a Google account ready. This account will be the cornerstone of all subsequent steps, from registering for Google Analytics to configuring your property and choosing the right settings for data gathering.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Sign up for Google Analytics<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit the Google Analytics website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the Start measuring button.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring.jpg\" alt=\"Google Analytics start measuring\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36206 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-start-measuring-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an account using your business details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in using your Google account credentials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set Up Analytics by providing essential details.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up.jpg\" alt=\"Google Analytics set up\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36205 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-set-up-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<p><b>Account name: <\/b><span style=\"font-weight: 400;\">Choose a name that makes it easy for you to identify.<\/span><\/p>\n<p><b>Data-sharing settings: <\/b><span style=\"font-weight: 400;\">Decide which data you wish to share with Google and other services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Set up a property<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step involves setting up a property which is essentially your website in Google Analytics:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the <\/span><b>Admin <\/b><span style=\"font-weight: 400;\">section and select <\/span><b>Create Property<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property.jpg\" alt=\"Google Analytics Add property\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36203 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-Add-property-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your website name and URL.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property.jpg\" alt=\"Create a property on Google Analytics\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36201 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-a-property-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your website&#8217;s industry, category, and reporting time zone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specify the currency to use for financial data reporting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow the instructions to get your tracking code to insert into your WordPress website.<\/span><\/li>\n<\/ol>\n\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n\n<ol><\/ol>\n<ol><\/ol>\n<h2><span style=\"font-weight: 400;\">Get WordPress ready for Google Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before integrating Google Analytics with your WordPress site, make sure that the platform is ready for the setup. This involves selecting a suitable plugin and verifying that your WordPress theme supports JavaScript.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Choose the plugin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To integrate Google Analytics with WordPress, you need a plugin that makes the process straightforward. Identify reputable WordPress Google Analytics plugins. Popular choices include MonsterInsights and ExactMetrics. Here are some steps to select and install a plugin:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access your WordPress dashboard, navigate to <\/span><b>Plugins <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Add New<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin.jpg\" alt=\"Plugin on Google Analytics\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36207 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Plugin-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the search bar, type the name of the plugin you&#8217;ve chosen.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin.jpg\" alt=\"Google Analytics plugin\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36204 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Analytics-plugin-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Install Now<\/b><span style=\"font-weight: 400;\"> and then <\/span><b>Activate <\/b><span style=\"font-weight: 400;\">for the plugin you wish to use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check JavaScript support since Google Analytics relies on JavaScript to track user interactions on your website.<br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To check JavaScript support:<\/span><\/p>\n<ol><\/ol>\n<ol><\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\">Make sure that the WordPress theme you are using doesn&#8217;t restrict JavaScript. Most themes allow JavaScript by default.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Verify in your WordPress theme settings or by viewing the page source code that the necessary JavaScript code for Google Analytics can be inserted or is present.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Installing Google Analytics in WordPress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you begin, ensure you have access to your WordPress dashboard as an administrator. It&#8217;s required for both plugin installation and configuration.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Method 1: Install the plugin via the WordPress dashboard<\/span><\/h3>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your WordPress dashboard and go to the <\/span><b>Plugins <\/b><span style=\"font-weight: 400;\">section on the left-hand sidebar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Add New<\/b><span style=\"font-weight: 400;\"> at the top of the page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the search field, type Google Analytics for WordPress to find the respective plugin such as MonsterInsights, which is widely used.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you&#8217;ve located the plugin, click<\/span><b> Install Now <\/b><span style=\"font-weight: 400;\">next to its name.<\/span><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">Activate the plugin and access the settings<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After installation, a button will appear in the same location labeled <\/span><b>Activate<\/b><span style=\"font-weight: 400;\">. Click this button to activate the plugin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once activated, most plugins will add a new menu item to your WordPress dashboard, often labeled with the plugin&#8217;s name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Locate and click on the menu item to access the plugin&#8217;s settings.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here, you will usually need to enter your <\/span><b>Google Analytics Tracking ID<\/b><span style=\"font-weight: 400;\"> or connect your Google Analytics account following the on-screen instructions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Method 2: Integrating Google Analytics and WordPress manually<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Incorporating Google Analytics into your WordPress site manually involves inserting the tracking code into your theme files. You&#8217;ll need to access your site&#8217;s files and be cautious to insert the code correctly. Let\u2019s see how to add Google Analytics to WordPress manually.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Edit the header.php file<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To integrate Google Analytics manually, you must insert the tracking code provided by Google Analytics into the header.php file of your WordPress theme. Follow these steps:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to <\/span><b>Appearance <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Theme Editor<\/b><span style=\"font-weight: 400;\"> in your WordPress dashboard.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor.jpg\" alt=\"Theme file editor\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36208 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the header.php file on the right-hand side and click to edit it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste your Google Analytics tracking code just before the <\/span><b>&lt;\/head&gt;<\/b><span style=\"font-weight: 400;\"> tag.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header.jpg\" alt=\"Edit header tag\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36202 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Edit-header-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save your changes by clicking the <\/span><b>Update File<\/b><span style=\"font-weight: 400;\"> button.<\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<ol><\/ol>\n<p><span style=\"font-weight: 400;\">If you update or change your theme, you need to re-add the code since it&#8217;s specific to the theme files.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Use Functions.php File<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Alternatively, you can also add the tracking code to your theme\u2019s functions.php file. This method ensures that the tracking code remains active even if you change your theme\u2019s header.php file:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find your theme\u2019s functions.php file in the <\/span><b>Theme Editor<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the following snippet to the file and save the changes:<\/span><\/li>\n<\/ol>\n<pre><span style=\"font-weight: 400;\">function add_googleanalytics() { ?&gt;<\/span>\r\n\r\n<span style=\"font-weight: 400;\"> &lt;!-- Google Analytics tracking code --&gt;<\/span>\r\n\r\n<span style=\"font-weight: 400;\"> &lt;script&gt;<\/span>\r\n\r\n<span style=\"font-weight: 400;\"> \/\/ Your Google Analytics tracking code here<\/span>\r\n\r\n<span style=\"font-weight: 400;\"> &lt;\/script&gt;<\/span>\r\n\r\n<span style=\"font-weight: 400;\">&lt;?php }<\/span>\r\n\r\n<span style=\"font-weight: 400;\">add_action('wp_head', 'add_googleanalytics');<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/pre>\n<p>Replace \/\/ Your Google Analytics tracking code here with the actual Google Analytics tracking code.<\/p>\n<h2><span style=\"font-weight: 400;\">Enhance data collection with Google Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Integrating Google Analytics with your WordPress site allows for a comprehensive understanding of user metrics vital for data-driven decisions. You can unlock advanced features to target your audience more effectively and optimize your e-commerce performance. Now that you have learned how to add Google Analytics to WordPress and added it successfully, you have the freedom to enhance what you see through the analytics tools.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Track demographics and interests<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By enabling demographic and interests reporting in Google Analytics, you can collect data that includes age, gender, and interest categories. To activate this feature:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your Google Analytics account and view your reports.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>Audience<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Demographics or Interests<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics.jpg\" alt=\"Audience Google Analytics\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36200 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Audience-Google-Analytics-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow the prompt to Enable if it&#8217;s not already active.<\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<p><span style=\"font-weight: 400;\">This data helps you tailor your content and marketing strategies to the segments that are most engaged or represent valuable leads for your business.<\/span><\/p>\n\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n\n<h3><span style=\"font-weight: 400;\">Enable ecommerce tracking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are running an eccomerce account, Google Analytics ecommerce tracking is essential for understanding the buying behavior of your visitors. To set this up:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your Google Analytics account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on <\/span><b>Admin<\/b><span style=\"font-weight: 400;\">, and in the view column, go to ecommerce settings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable ecommerce and <\/span><b>Enhanced Ecommerce Reporting<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Configure analytics for advanced tracking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When setting up advanced tracking in Google Analytics, you will be dealing with the specifics of conversions and how they relate to your business objectives. Properly configured goals and integration with <\/span><b>Google Tag Manager<\/b><span style=\"font-weight: 400;\"> can arm you with the insights necessary to evaluate your site\u2019s performance.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Setting up goals and conversions<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To track your website&#8217;s objectives, such as form submissions or product purchases, you need to set up goals in your Google Analytics (GA) account. Begin by identifying the key actions that count as conversions for your site.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To find your <\/span><b>Tracking ID<\/b><span style=\"font-weight: 400;\">, go to <\/span><b>Admin <\/b><span style=\"font-weight: 400;\">in your GA account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the <\/span><b>Property <\/b><span style=\"font-weight: 400;\">column, click on <\/span><b>Tracking Info<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Tracking Code<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To create new goals, still under <\/span><b>Admin<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access <\/span><b>Goals <\/b><span style=\"font-weight: 400;\">under the <\/span><b>View <\/b><span style=\"font-weight: 400;\">column.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on <\/span><b>+ New Goal<\/b><span style=\"font-weight: 400;\"> to start configuring custom goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from templates or create custom ones, then specify the destination URL, duration, or event you&#8217;re tracking as conversions.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After setting up a goal, use the Verify this Goal option to test it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA will simulate the conversion rate based on past data, allowing you to confirm the goal is set up correctly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Integration with Google Tag Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For more granular tracking and easier management of your Google tags, you can use Google Tag Manager (GTM):<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for GTM and create a container for your WordPress site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In GTM, create a new Tag for GA with your Tracking ID.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configure triggers to specify when the tag should fire, such as on-page views, form submissions, or clicks.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With GTM, you can deploy and update tags across your site without altering the code directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can include tags for Google Analytics and other marketing or analytics services.<\/span><\/p>\n\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n\n<h2><span style=\"font-weight: 400;\">Understanding reports and data insights<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you integrate Google Analytics with your WordPress site, you unlock a wealth of data. These reports allow you to see how audiences interact with your site and how they find you in the first place. You\u2019ve already learned how to add Google Analytics to WordPress website, unlock advanced features, and enable tracking, now you should learn how to deal with reports and data insights.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Audience and behavior reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Audience reports provide demographic data such as age, gender, and location, which help you understand who your visitors are. By analyzing this data, you can tailor your content and design to better match your audience&#8217;s preferences. Meanwhile, behavior reports help you see how users navigate through your site, what content they spend the most time on, and where you might be losing their interest. This might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pageviews: <\/b><span style=\"font-weight: 400;\">The total number of pages viewed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sessions: <\/b><span style=\"font-weight: 400;\">Periods a user is actively engaged with your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bounce rate: <\/b><span style=\"font-weight: 400;\">The percentage of single-page visits.<\/span><b>User flow: <\/b><span style=\"font-weight: 400;\">The path users take through your site.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Acquisition and real-time reporting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Acquisition reports show you where your visitors come from, be it search engines, social networks, or direct visits. This section is critical for understanding the channels driving traffic to your site, helping you refine your marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, real-time reporting gives you a live snapshot of your site&#8217;s activity. This allows you to monitor immediate responses to new content or promotions. Real-time data includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Active users: <\/b><span style=\"font-weight: 400;\">How many are on your site right now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top referrals:<\/b><span style=\"font-weight: 400;\"> Sites currently sending traffic to yours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top active pages:<\/b><span style=\"font-weight: 400;\"> Most viewed pages in real-time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Locations: <\/b><span style=\"font-weight: 400;\">Geographic data of current visitors.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Optimizing your site with Google Analytics data<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By integrating Google Analytics into your WordPress site, you gain valuable insights to optimize your website traffic. Through careful analysis and strategic adjustments, you can improve your SEO and site performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using insights for SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To enhance your presence on search engines:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify low-performing pages: <\/b><span style=\"font-weight: 400;\">Sort your pages by bounce rate and average time on page. Pages with high bounce rates and low engagement may require content improvements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand keywords:<\/b><span style=\"font-weight: 400;\"> Look at organic traffic to understand how visitors find your site. Focus on these keywords to improve your SEO strategy.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Improving site performance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To improve website performance based on analytics data:<\/span><\/p>\n<p><b>Analyze page load times:<\/b><span style=\"font-weight: 400;\"> Slow-loading pages can be identified in the <\/span><b>Site Speed<\/b><span style=\"font-weight: 400;\"> section, allowing you to take corrective action, like optimizing images or leveraging caching.<br \/>\n<\/span><b><br \/>\nImprove conversion rate:<\/b><span style=\"font-weight: 400;\"> Set up goals in Google Analytics to track conversions. Analyze conversion paths and optimize the user journey to increase conversion rates.<\/span><\/p>\n\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n\n<h2><span style=\"font-weight: 400;\">Troubleshoot common issues<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve added Google Analytics to WordPress, you might encounter several common issues. Here&#8217;s how you can address them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Issue 1: Google Analytics not tracking data<\/span><\/h3>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check that the tracking code is correctly installed in the header section of your theme&#8217;s files. This can typically be accessed through the <\/span><b>Appearance <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Theme Editor <\/b><span style=\"font-weight: 400;\">in WordPress.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify that your website&#8217;s URL in your Google Analytics account matches your actual site URL, particularly if your site uses www or a HTTPS protocol.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Issue 2: Real-time data not showing<\/span><\/h3>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear your browser cache and cookies, then try accessing your site again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your browser is not running any extensions that may block scripts, such as ad blockers.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Issue 3: Inaccurate data reporting<\/span><\/h3>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you have access to your site&#8217;s footer, check to ensure the tracking code is not duplicated there, as it should only be present in the header.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclude visits from your IP address to prevent skewing data with your own interactions.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay updated with Google Analytics versions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As Google Analytics evolves, understanding the distinctions between Universal Analytics and Google Analytics 4 is crucial for maintaining accurate data tracking on your WordPress site. So, learning how to add Google Analytics to WordPress is not wholly enough, you should keep up with it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Transition to Google Analytics 4<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 (GA4) is the next generation of Google Analytics, building on the foundation of Universal Analytics but with a different data model that emphasizes user privacy and cross-platform measurement. GA4 introduces a more flexible approach to data collection, which can be extremely beneficial in adapting to new privacy regulations and changes in user behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stay current with Google Analytics:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a GA4 property<\/b><span style=\"font-weight: 400;\">: Access your Google Analytics account and click on &#8220;Start measuring&#8221; to begin the setup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Configure data streams: <\/b><span style=\"font-weight: 400;\">In GA4, data collection is organized around data streams that represent different sources of data, such as your WordPress website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use the measurement ID:<\/b><span style=\"font-weight: 400;\"> This unique identifier is crucial for tagging and tracking across your site.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">From Universal Analytics to GA4<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Switching to GA4 will ensure that you don&#8217;t lose valuable insights:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Migrate to Google Analytics 4 sooner rather than later to start accumulating historical data in your new property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run Universal Analytics and GA4 concurrently on your WordPress site to compare data and adjust to the new version.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">GA4 focuses on event-based data, which may require a shift in how you interpret user interactions on your site.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, integrating Google Analytics into your WordPress website is a strategic move that empowers you with data to refine and optimize your digital presence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the outlined steps, you\u2019d learn everything you need for the question of how to add Google Analytics to WordPress website\u2013 from setting up an account to selecting the right plugin or inserting the tracking code manually\u2013you equip yourself with the tools necessary to capture and analyze user interactions and site performance.<\/span><\/p>\n\r\n<style>\r\n  #ctablocks_scrollbox-with-icon_91{\r\n            color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_scrollbox-with-icon_91 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91 .button{\r\n          background-color: rgb(51,57,241);\r\n        color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91.ctablocks_container {\r\n    left: 100%;\r\n  }\r\n  @media screen and (max-width: 1300px) {\r\n      #ctablocks_scrollbox-with-icon_91.ctablocks_container {\r\n          left: 0;\r\n          margin: 0 auto;\r\n      }\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91 .ctablocks_content {\r\n      background-color: #000000;\r\n  }\r\n<\/style>\r\n<div id=\"ctablocks_scrollbox-with-icon_91\" class=\"ctablocks_container scrollbox-with-icon_type\r\n      \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n              <h4>Simplify WordPress with 10Web<\/h4>\r\n        <h4 class=\"mobile-title\">Simplify WordPress with 10Web<\/h4>\r\n              <p>Skip and automate manual work with 10Web Managed WordPress Hosting and the 10Web AI Website Builder.<\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-91\" data-buttontype=\"cta-scrollbox-with-icon\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <span class=\"close_ctablocks\">\r\n      <img decoding=\"async\" class=\"close-icon\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/close_w.svg\" class=\"close\">\r\n      <img decoding=\"async\" class=\"floating-icon\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Info-icon_Blog.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n<!--      <img decoding=\"async\" class=\"arrow-icon white\" src=\"\/cta-blocks\/assets\/images\/arrow-icon.svg\" class=\"close\">\r\n-->      <img decoding=\"async\" class=\"arrow-icon purple\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/arrow-icon-purple.svg\" class=\"close\">\r\n  <\/span>\r\n<\/div>\r\n\n\n","protected":false},"excerpt":{"rendered":"<p>Adding Google Analytics to your WordPress website is an important decision. Google Analytics gives you access to comprehensive data about your website traffic and user behavior. By integrating Google Analytics, you gain valuable insights that can help you make informed decisions to improve your site&#8217;s performance, enhance user experiences, and further your business or blogging goals. There are several methods&#8230;<\/p>\n","protected":false},"author":11,"featured_media":34888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":"","tenweb_blog_toc":"<ul><li><a href=\"#faq\">FAQ<\/a><li><a href=\"#google-analytics-and-its-importance\">Google Analytics and its importance<\/a><li><a href=\"#how-to-add-google-analytics-to-wordpress-websites-steps\">How to add Google Analytics to WordPress websites: Steps<\/a><ul><li><a href=\"#step-1-create-your-google-analytics-account\">Step 1: Create your Google Analytics account<\/a><li><a href=\"#step-2-set-up-a-property\">Step 2: Set up a property<\/a><\/li><\/ul><li><a href=\"#get-wordpress-ready-for-google-analytics\">Get WordPress ready for Google Analytics<\/a><ul><li><a href=\"#choose-the-plugin\">Choose the plugin<\/a><\/li><\/ul><li><a href=\"#installing-google-analytics-in-wordpress\">Installing Google Analytics in WordPress<\/a><ul><li><a href=\"#method-1-install-the-plugin-via-the-wordpress-dashboard\">Method 1: Install the plugin via the WordPress dashboard<\/a><li><a href=\"#method-2-integrating-google-analytics-and-wordpress-manually\">Method 2: Integrating Google Analytics and WordPress manually<\/a><\/li><\/ul><li><a href=\"#enhance-data-collection-with-google-analytics\">Enhance data collection with Google Analytics<\/a><ul><li><a href=\"#track-demographics-and-interests\">Track demographics and interests<\/a><li><a href=\"#enable-ecommerce-tracking\">Enable ecommerce tracking<\/a><li><a href=\"#configure-analytics-for-advanced-tracking\">Configure analytics for advanced tracking<\/a><\/li><\/ul><li><a href=\"#integration-with-google-tag-manager\">Integration with Google Tag Manager<\/a><li><a href=\"#understanding-reports-and-data-insights\">Understanding reports and data insights<\/a><ul><li><a href=\"#audience-and-behavior-reports\">Audience and behavior reports<\/a><li><a href=\"#acquisition-and-real-time-reporting\">Acquisition and real-time reporting<\/a><\/li><\/ul><li><a href=\"#optimizing-your-site-with-google-analytics-data\">Optimizing your site with Google Analytics data<\/a><ul><li><a href=\"#using-insights-for-seo\">Using insights for SEO<\/a><li><a href=\"#improving-site-performance\">Improving site performance<\/a><\/li><\/ul><li><a href=\"#troubleshoot-common-issues\">Troubleshoot common issues<\/a><ul><li><a href=\"#issue-1-google-analytics-not-tracking-data\">Issue 1: Google Analytics not tracking data<\/a><li><a href=\"#issue-2-real-time-data-not-showing\">Issue 2: Real-time data not showing<\/a><li><a href=\"#issue-3-inaccurate-data-reporting\">Issue 3: Inaccurate data reporting<\/a><\/li><\/ul><li><a href=\"#stay-updated-with-google-analytics-versions\">Stay updated with Google Analytics versions<\/a><ul><li><a href=\"#transition-to-google-analytics-4\">Transition to Google Analytics 4<\/a><li><a href=\"#from-universal-analytics-to-ga4\">From Universal Analytics to GA4<\/a><\/li><\/ul><li><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul>","tenweb_blog_competitor_type":"","tenweb_blog_competitor_names":"","tenweb_blog_twb_version":0,"tenweb_blog_type":""},"categories":[463],"tags":[],"class_list":["post-36198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Add Google Analytics to WordPress Website<\/title>\n<meta name=\"description\" content=\"Learn how to add Google Analytics to WordPress websites and track users&#039; interactions for a future data-driven decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add Google Analytics to WordPress Website\" \/>\n<meta property=\"og:description\" content=\"Learn how to add Google Analytics to WordPress websites and track users&#039; interactions for a future data-driven decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"10Web - Build &amp; Host Your WordPress Website\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/10Web.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T09:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T07:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/add_google_analytics_to_wordpress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1569\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tigran Nazaryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@10Web_io\" \/>\n<meta name=\"twitter:site\" content=\"@10Web_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tigran Nazaryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Add Google Analytics to WordPress Website","description":"Learn how to add Google Analytics to WordPress websites and track users' interactions for a future data-driven decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/","og_locale":"en_US","og_type":"article","og_title":"How to Add Google Analytics to WordPress Website","og_description":"Learn how to add Google Analytics to WordPress websites and track users' interactions for a future data-driven decisions.","og_url":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/","og_site_name":"10Web - Build &amp; Host Your WordPress Website","article_publisher":"https:\/\/www.facebook.com\/10Web.io\/","article_published_time":"2024-04-19T09:36:33+00:00","article_modified_time":"2025-04-25T07:48:28+00:00","og_image":[{"width":1569,"height":880,"url":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/add_google_analytics_to_wordpress.jpg","type":"image\/jpeg"}],"author":"Tigran Nazaryan","twitter_card":"summary_large_image","twitter_creator":"@10Web_io","twitter_site":"@10Web_io","twitter_misc":{"Written by":"Tigran Nazaryan","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#article","isPartOf":{"@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/"},"author":{"name":"Tigran Nazaryan","@id":"https:\/\/10web.io\/blog\/#\/schema\/person\/9466e64f67fc213397b384bbe3af3bd0"},"headline":"How to Add Google Analytics to WordPress Website","datePublished":"2024-04-19T09:36:33+00:00","dateModified":"2025-04-25T07:48:28+00:00","mainEntityOfPage":{"@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/"},"wordCount":2775,"commentCount":0,"publisher":{"@id":"https:\/\/10web.io\/blog\/#organization"},"image":{"@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/add_google_analytics_to_wordpress.jpg","articleSection":["Guides"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/","url":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/","name":"How to Add Google Analytics to WordPress Website","isPartOf":{"@id":"https:\/\/10web.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#primaryimage"},"image":{"@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/add_google_analytics_to_wordpress.jpg","datePublished":"2024-04-19T09:36:33+00:00","dateModified":"2025-04-25T07:48:28+00:00","description":"Learn how to add Google Analytics to WordPress websites and track users' interactions for a future data-driven decisions.","breadcrumb":{"@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#primaryimage","url":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/add_google_analytics_to_wordpress.jpg","contentUrl":"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/add_google_analytics_to_wordpress.jpg","width":1569,"height":880,"caption":"How to add Google Analytics to WordPress"},{"@type":"BreadcrumbList","@id":"https:\/\/10web.io\/blog\/how-to-add-google-analytics-to-wordpress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10web.io\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Add Google Analytics to WordPress Website"}]},{"@type":"WebSite","@id":"https:\/\/10web.io\/blog\/#website","url":"https:\/\/10web.io\/blog\/","name":"10Web Blog - 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After seeing great potential in the automation of web development, he co-founded and became CInO of 10Web. Tigran is passionate about creating solutions to bring AI automation into web development and turning great ideas into powerful technological achievements.","sameAs":["https:\/\/www.linkedin.com\/in\/tnazaryan\/"],"url":"https:\/\/10web.io\/blog\/author\/tigran\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/posts\/36198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/comments?post=36198"}],"version-history":[{"count":0,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/posts\/36198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/media\/34888"}],"wp:attachment":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/media?parent=36198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/categories?post=36198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/tags?post=36198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}