{"id":36425,"date":"2024-04-22T15:28:00","date_gmt":"2024-04-22T15:28:00","guid":{"rendered":"https:\/\/10web.io\/blog\/?p=36425"},"modified":"2024-09-19T07:45:04","modified_gmt":"2024-09-19T07:45:04","slug":"how-to-install-google-tag-manager-on-wordpress","status":"publish","type":"post","link":"https:\/\/10web.io\/blog\/how-to-install-google-tag-manager-on-wordpress\/","title":{"rendered":"How to Install Google Tag Manager on WordPress Manually and with Plugins"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you manage a WordPress website, integrating Google Tag Manager is a strategic step to track and analyze your site\u2019s analytics. With Google Tag Manager, you gain the ability to deploy and update your website tags without having to modify the code directly. It enables a smooth implementation of tracking tools and site analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This powerful system simplifies the process of adding scripts to your website, letting you manage tags. Setting up Google Tag Manager on your WordPress website involves a few simple steps. In this detailed guide, we are going to learn how to install Google Tag Manager on WordPress easily. But, first, let\u2019s understand the essence of the system and how you can benefit from it.<\/span><\/p>\n<h2>FAQ<\/h2>\n<p><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Where can I find the Google Tag Manager plugin for WordPress?<\/p>\n    <div class=\"faq_content\"> You can find the Google Tag Manager plugin by logging into your WordPress dashboard, going to the Plugins section, and using the Add New feature to search for it. <\/div>\n<\/div>\n<br \/>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What is the best plugin for Google Tag Manager in WordPress?<\/p>\n    <div class=\"faq_content\"> The GTM4WP is highly regarded as one of the best plugins for incorporating Google Tag Manager into your WordPress site due to its ease of use and comprehensive feature set. <\/div>\n<\/div>\n<br \/>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Can Google Tag Manager be integrated with WordPress using Elementor?<\/p>\n    <div class=\"faq_content\"> Yes, Google Tag Manager can be integrated with WordPress when using the Elementor page builder. Elementor allows you to insert code snippets, such as the Google Tag Manager container, into your pages. <\/div>\n<\/div>\n<br \/>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I add Google Tag Manager code to WordPress Elementor?<\/p>\n    <div class=\"faq_content\"> Within Elementor, you can add your Google Tag Manager code by using the Custom HTML widget or by accessing the theme settings to insert scripts in the header or footer of your WordPress site. <\/div>\n<\/div>\n<br \/>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I manage and use my Google Tag Manager ID within WordPress?<\/p>\n    <div class=\"faq_content\"> Your Google Tag Manager ID is managed within the Google Tag Manager interface. In WordPress, you will typically input this ID into your chosen Google Tag Manager plugin settings or the corresponding section if you&#8217;re using a theme that includes Tag Manager support. <\/div>\n<\/div>\n<\/p>\n<h2><span style=\"font-weight: 400;\">What&#8217;s Google Tag Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Tag Manager is a free tool that allows you to manage and deploy tracking codes and related code snippets on your website. You can use it to track user behaviors, such as clicks, form submissions, or page views. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">GTM functions via a container that hosts various tags for analytics, remarketing, and conversion tracking. You insert a small segment of code into your WordPress website, which then communicates with your GTM container to trigger the appropriate tags when specified actions occur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The benefits of using GTM on WordPress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are wondering why the Google Tag Manager is a worthwhile system to integrate, here are the benefits of using it on your WordPress website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of management<\/b><span style=\"font-weight: 400;\">: GTM simplifies the management of your tracking codes. You can add, edit, or remove any tag without the need to directly edit your site&#8217;s code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved site performance<\/b><span style=\"font-weight: 400;\">: By loading tags asynchronously, GTM can improve your site&#8217;s loading times, which is beneficial for both user experience and SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Versatility<\/b><span style=\"font-weight: 400;\">: It can be used to deploy a wide range of tags for Google Analytics, Google Ads, and third-party services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Debug options<\/b><span style=\"font-weight: 400;\">: Built-in tools like Preview and Debug modes allow you to test and troubleshoot tags to ensure they are firing as expected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User permissions<\/b><span style=\"font-weight: 400;\">: GTM allows you to set varying levels of access for different users, providing you with control over who can make changes to your tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automation<\/b><span style=\"font-weight: 400;\">: GTM can handle complex tag configurations, including firing sequences and triggers based on user interactions, freeing you from repetitive tasks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By using GTM on your WordPress site, you streamline your tracking management, which saves time and reduces potential errors. It will help you make informed decisions based on user data.<\/span><\/p>\n<p><span>\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Prerequisites for integrating Google Tag Manager easily<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before diving into it and understanding how to install Google Tag Manager on WordPress, it\u2019s essential to set up accounts that will help you track and manage your website data effectively. There are a few prerequisites you need to address to ensure a smooth integration. By meeting these prerequisites, you will make the way for a hassle-free installation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Meet the WordPress site requirements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to learn how to install Google Tag Manager on WordPress, first you should check if your WordPress site meets certain criteria to support the integration. Here is the list of those requirements.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WordPress version<\/b><span style=\"font-weight: 400;\">: Ensure that you are running a recent version of WordPress to maintain compatibility with new plugins and security features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Administrator access<\/b><span style=\"font-weight: 400;\">: You need to have administrative privileges to install plugins and edit theme files.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plugin installation<\/b><span style=\"font-weight: 400;\">: Be prepared to either install a plugin or manually insert code into your WordPress theme&#8217;s header.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theme file editing<\/b><span style=\"font-weight: 400;\">: If you choose to manually insert code, ensure you can access and edit the theme&#8217;s header file (often named <\/span><span style=\"font-weight: 400;\">header.php<\/span><span style=\"font-weight: 400;\">) through the <\/span><b>Appearance <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Theme File Editor<\/b><span style=\"font-weight: 400;\"> in your WordPress dashboard.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Create a Google Tag Manager account<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step involves creating an account on Google Tag Manager. Follow the instructions to set one up.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the<\/span><a href=\"https:\/\/accounts.google.com\/v3\/signin\/identifier?continue=https%3A%2F%2Ftagmanager.google.com%2F&amp;followup=https%3A%2F%2Ftagmanager.google.com%2F&amp;ifkv=AXH0vVvGjTnjGbs1B3c9OoQuTz2A2XJXS_HBj_cW-mNz15hRHVQ-N-k50tckeAWXdYhkp9mKxRn35g&amp;passive=1209600&amp;service=analytics&amp;flowName=WebLiteSignIn&amp;flowEntry=ServiceLogin&amp;dsh=S-1945077094%3A1745521206567405\"> <span style=\"font-weight: 400;\">Google Tag Manager website<\/span><\/a><span style=\"font-weight: 400;\"> &gt; select <\/span><b>Start for free <\/b><span style=\"font-weight: 400;\">&gt; sign up using your Google account.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account.jpg\" alt=\"Google Tag Manager create an account\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36430 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Google-Tag-Manager-create-an-account-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/> <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your <\/span><b>account name<\/b><span style=\"font-weight: 400;\"> and choose your country from the dropdown list.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account.jpg\" alt=\"Set up a GTM account\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36431 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-account-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/> <\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<h3><span style=\"font-weight: 400;\">Set up the GTM container <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before integrating Google Tag Manager with WordPress, you must create and configure your GTM container:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a new container<\/b><span style=\"font-weight: 400;\"> for your website by providing a name and selecting the target platform as <\/span><b>Web<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup.jpg\" alt=\"GTM Container setup\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36427 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Container-setup-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Record the GTM ID<\/b><span style=\"font-weight: 400;\">: Once created, your container will generate a unique GTM ID (e.g., GTM-XXXX), which is vital for the integration process.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager.jpg\" alt=\"Tag Manager ID number\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36437 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Tag-Manager-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the <\/span><b>GTM code snippet<\/b><span style=\"font-weight: 400;\"> handy, as you will need to insert this into your WordPress site, either via the plugin settings or directly into the code.<\/span><\/li>\n<\/ol>\n<p><span>\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n <\/span><\/p>\n<ol><\/ol>\n<ol><\/ol>\n<h3><span style=\"font-weight: 400;\">Set up a Google Analytics account<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, set up your Google Analytics account by visiting the<\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"> <span style=\"font-weight: 400;\">Google Analytics website<\/span><\/a><span style=\"font-weight: 400;\">. If you do not have an account, click on <\/span><b>Start for free<\/b><span style=\"font-weight: 400;\"> and follow the registration process. With Google Analytics 4, the latest iteration, you&#8217;ll ensure accurate data collection and be able to take advantage of more detailed reporting features. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initiate the process by clicking on <\/span><b>Admin<\/b><span style=\"font-weight: 400;\">, then under the <\/span><b>Account<\/b><span style=\"font-weight: 400;\"> column, click on<\/span><b> Create Account<\/b><span style=\"font-weight: 400;\">. Follow the setup process, fill in your website details, and ensure the <\/span><b>Create a Google Analytics 4 property<\/b><span style=\"font-weight: 400;\"> option is selected for future-proofing your analytics setup.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to install Google Tag Manager on WordPress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Installing Google Tag Manager on WordPress is a setup that can be approached manually or by utilizing plugins. The latter usually offers a simplified process.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to install Google Tag Manager on WordPress manually<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After you have created your account and received a GTM container code, follow these steps for integration.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your WordPress dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to <\/span><b>Appearance<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Theme Editor<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><span style=\"font-weight: 400;\">header.php<\/span><span style=\"font-weight: 400;\"> file.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1.jpg\" alt=\"Theme file editor\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36438 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Theme-file-editor-1-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/> <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open it for editing.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit.jpg\" alt=\"Header file edit on WP\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36433 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Header-edit-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste the GTM container code snippet just after the <\/span><span style=\"font-weight: 400;\">&lt;body&gt;<\/span><span style=\"font-weight: 400;\"> tag begins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Similarly, insert the second part of the code snippet just before the closing <\/span><span style=\"font-weight: 400;\">&lt;\/body&gt;<\/span><span style=\"font-weight: 400;\"> tag in <\/span><span style=\"font-weight: 400;\">footer.php<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<ol><\/ol>\n<p><span style=\"font-weight: 400;\">Note: Direct code edits may be overwritten on theme updates. Ensure to back up files before making changes.<\/span><\/p>\n<p><span>\r\n<style>\r\n  #ctablocks_inline_92{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_92 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_92 .button{\r\n        background-color: rgb(51,57,241);\r\n      color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_inline_92 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_92 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_92 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_92\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/info-icon-cta.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n\t\t\t\t\t            <h4>Simplify WordPress with 10Web<\/h4>\r\n        <\/div>\r\n              <p>Automate manual work with 10Web Managed WordPress Hosting and 10Web AI Website Builder. Optimize your WordPress website effortlessly. <\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-92\" data-buttontype=\"cta-inline\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to install Google Tag Manager on WordPress via plugins<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The name indicates that to install Google Tag Manager via plugins, you need to install a plugin. There are options, some of which we will discuss. The Insert Headers and Footers plugin or WPCode plugin can be installed from the WordPress plugin repository. Site Kit by Google is also an option for a more integrated solution.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">For the Insert Headers and Footers plugin<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install and activate the plugin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access the plugin&#8217;s settings under <\/span><b>Settings <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Insert Headers and Footers<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin.jpg\" alt=\"Headers and footers plugin\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36434 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Headers-and-footers-plugin-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste the GTM container code snippet into the headers or footers fields as required.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the necessary code information by accessing your <\/span><b>GTM account<\/b><span style=\"font-weight: 400;\"> &gt; click <\/span><b>GTM ID.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer.jpg\" alt=\"GTM header and footer ID\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36432 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/GTM-header-and-footer-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/b><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">For WPCode plugin<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install and activate the WPCode plugin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a new custom code snippet through the plugin&#8217;s interface.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert the GTM code in the appropriate section for header or footer output.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin.jpg\" alt=\"WPcode plugin\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36439 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/WPcode-plugin-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">For Site Kit by Google<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install and activate Site Kit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect the plugin with your Google account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow the prompts within the Site Kit to complete the setup for Google Tag Manager.<\/span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin.jpg\" alt=\"Site Kit plugin\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36436 size-full\" style=\"width: 686px;\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Site-Kit-plugin-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tip: always keep your plugins updated to avoid security vulnerabilities or conflicts with other WordPress features or plugins.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Configure and test Google Tag Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After you have learned how to install Google Tag Manager and successfully included Google it on your WordPress site, the next step is configuring your tags and triggers, followed by verifying the installation to ensure it&#8217;s tracking properly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Set up tags and triggers<\/span><\/h3>\n<p><b>Tags <\/b><span style=\"font-weight: 400;\">are snippets of code or tracking pixels from third-party tools that tell Google Tag Manager what to do. Examples include Google Analytics tracking codes or Facebook pixel codes.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To set up a new tag, go to the <\/span><b>Tags<\/b><span style=\"font-weight: 400;\"> section in your GTM dashboard, and click <\/span><b>New<\/b><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM.jpg\" alt=\"Create Tags in GTM\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36428 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-Tags-in-GTM-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a tag type, such as <\/span><b>Universal Analytics<\/b><span style=\"font-weight: 400;\"> for Google Analytics.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM.jpg\" alt=\"Choose trigger type in GTM\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36426 size-full\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Choose-trigger-type-in-GTM-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configure the tag with the required information, such as the Tracking ID from your analytics service.<\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<p><b>Triggers<\/b><span style=\"font-weight: 400;\"> define when your tags should fire. A trigger could be based on specific events, like clicks, form submissions, or page views.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To create a trigger, go to the <\/span><b>Triggers <\/b><span style=\"font-weight: 400;\">section and click on <\/span><b>New<\/b><span style=\"font-weight: 400;\">.<\/span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM.jpg\" alt=\"Create triggers in GTM\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-36429 size-full\" style=\"width: 686px;\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Create-triggers-in-GTM-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select a trigger type, such as <\/span><b>Page View<\/b><span style=\"font-weight: 400;\"> to activate your tag when a page is viewed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the trigger rules by specifying conditions, like a URL or user engagement behavior.<\/span><\/li>\n<\/ol>\n<ol><\/ol>\n<ol><\/ol>\n<h3><span style=\"font-weight: 400;\">Verify installation and debugging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve set your tags and triggers, it&#8217;s crucial to <\/span><b>test<\/b><span style=\"font-weight: 400;\"> them to make sure they work as expected. Testing ensures accurate data collection and can help you troubleshoot common issues.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open your website in your browser and enable GTM&#8217;s <\/span><b>Preview mode<\/b><span style=\"font-weight: 400;\"> from your GTM dashboard to verify which tags are firing and when.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observe the tag statuses in the overlay at the bottom of your browser window. They should say <\/span><b>Firing<\/b><span style=\"font-weight: 400;\"> for successfully loaded tags or <\/span><b>Not fired<\/b><span style=\"font-weight: 400;\"> if the trigger conditions haven&#8217;t been met.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Troubleshoot<\/b><span style=\"font-weight: 400;\"> by reviewing trigger configurations if you find a tag that doesn&#8217;t fire when it&#8217;s supposed to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the <\/span><b>built-in debugging tools<\/b><span style=\"font-weight: 400;\"> in GTM and your browser&#8217;s developer console to inspect and rectify any errors.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Integrate with analytics and advanced tracking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you hurry to track the insights, understand that integrating Google Analytics allows you to monitor website performance, while advanced tracking options enable you to track specific user interactions like clicks and form submissions. Now that you know how to install Google Tag Manager on WordPress and use it effectively, it\u2019s time to integrate advanced features.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Google Analytics integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Integrating Google Analytics with Google Tag Manager (GTM) on your WordPress site allows you to track website analytics comprehensively. First, you need to create a <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> property and obtain your <\/span><b>Measurement ID<\/b><span style=\"font-weight: 400;\">. Once you have your ID, go into GTM and add a <\/span><b>New Tag<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Google Analytics: GA4 Configuration<\/b><span style=\"font-weight: 400;\"> as the tag type.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your <\/span><b>Measurement ID<\/b><span style=\"font-weight: 400;\"> in the configuration settings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger this tag on <\/span><b>All Pages<\/b><span style=\"font-weight: 400;\"> for site-wide tracking.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This setup records page views, but additional configuration is needed for enhanced tracking such as events and ecommerce.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Advanced tracking options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Within GTM, <\/span><b>Advanced Tracking<\/b><span style=\"font-weight: 400;\"> captures more granular user actions like button clicks, link clicks, form submissions, and ecommerce transactions. Here&#8217;s how to set up some advanced tracking options:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Button clicks<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a new tag with the <\/span><b>Tag Type<\/b><span style=\"font-weight: 400;\"> set to <\/span><span style=\"font-weight: 400;\">Google Analytics: Universal Analytics<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set <\/span><b>Track Type<\/b><span style=\"font-weight: 400;\"> to <\/span><b>Event<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configure <\/span><b>Category<\/b><span style=\"font-weight: 400;\">, <\/span><b>Action<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Label<\/b><span style=\"font-weight: 400;\"> to describe the button interaction.<\/span><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">Ecommerce tracking<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize a <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> tag with tracking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define <\/span><b>Ecommerce<\/b><span style=\"font-weight: 400;\"> parameters corresponding to user purchases and interactions.<\/span><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">Form submissions<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a trigger for <\/span><b>Form Submission<\/b><span style=\"font-weight: 400;\"> events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link this trigger to an analytics tag to capture the submission data.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To use A\/B testing, integrate <\/span><b>Google Optimize<\/b><span style=\"font-weight: 400;\"> using its dedicated tag type. For conversion tracking, use dedicated conversion linker tags and set up goals in Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When connecting to <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\">, ensure that both Google Analytics and Google Ads accounts are linked and that conversion actions are properly configured to attribute conversions from ads. Remember to <\/span><b>Save<\/b><span style=\"font-weight: 400;\"> your tags and <\/span><b>Publish<\/b><span style=\"font-weight: 400;\"> your container to make these tracking features live on your site.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using third-party integrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GTM becomes particularly powerful when you integrate it with third-party tools. You can easily install and manage pixels for advertising platforms such as the Facebook Pixel, without the need to edit your site\u2019s code directly. This becomes invaluable for tracking conversions from Facebook ads, retargeting visitors, and creating lookalike audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses, integrating LinkedIn&#8217;s Insight Tag through GTM can provide valuable insights into the effectiveness of your advertising and content marketing on the platform by tracking conversions, website demographics, and more.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Adding Facebook Pixel<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a new tag with a custom HTML tag type in GTM (Script code provided by Facebook).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up triggers for specific events like Page View or Form Submission.<\/span><\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">Adding LinkedIn Insight Tag<\/span><\/h4>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Similarly, use a custom HTML tag in GTM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign triggers based on your conversion tracking goals.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Moreover, you can enable scroll tracking and form conversion tracking \u2013 vital for understanding user engagement and lead generation effectiveness.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Integrating Google Tag Manager on your WordPress website offers a lot of benefits that can enhance the performance and management of your site. This system saves time and significantly reduces the potential for errors. Whether you choose to install GTM manually or through plugins, the process is straightforward, ensuring that even those new to website management can achieve a successful integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The combination of Google Tag Manager and Google Analytics enhances your ability to track and understand user behavior in depth, allowing for refined marketing strategies and improved site functionalities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> GTM integration equips site administrators with powerful tools to monitor detailed interactions and optimize the user experience effectively. By now, you have learned how to install Google Tag Manager on WordPress manually and automatically through plugins, so happy tracking.<\/span><\/p>\n<p><span>\r\n<style>\r\n  #ctablocks_scrollbox-with-icon_91{\r\n            color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_scrollbox-with-icon_91 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91 .button{\r\n          background-color: rgb(51,57,241);\r\n        color: #ffffff;\r\n    border-color: #3339f1 !important;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91.ctablocks_container {\r\n    left: 100%;\r\n  }\r\n  @media screen and (max-width: 1300px) {\r\n      #ctablocks_scrollbox-with-icon_91.ctablocks_container {\r\n          left: 0;\r\n          margin: 0 auto;\r\n      }\r\n  }\r\n  #ctablocks_scrollbox-with-icon_91 .ctablocks_content {\r\n      background-color: #000000;\r\n  }\r\n<\/style>\r\n<div id=\"ctablocks_scrollbox-with-icon_91\" class=\"ctablocks_container scrollbox-with-icon_type\r\n      \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n              <h4>Simplify WordPress with 10Web<\/h4>\r\n        <h4 class=\"mobile-title\">Simplify WordPress with 10Web<\/h4>\r\n              <p>Skip and automate manual work with 10Web Managed WordPress Hosting and the 10Web AI Website Builder.<\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/ai-website-builder\/\" class=\"button\" data-gtag=\"sign-up-blog\" data-buttontype=\"sign-up\" data-gtag=\"cta-91\" data-buttontype=\"cta-scrollbox-with-icon\"\r\n\t        >Learn How<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <span class=\"close_ctablocks\">\r\n      <img decoding=\"async\" class=\"close-icon\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/close_w.svg\" class=\"close\">\r\n      <img decoding=\"async\" class=\"floating-icon\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Info-icon_Blog.png\" alt=\"Simplify WordPress with 10Web\" title=\"Simplify WordPress with 10Web\">\r\n<!--      <img decoding=\"async\" class=\"arrow-icon white\" src=\"\/cta-blocks\/assets\/images\/arrow-icon.svg\" class=\"close\">\r\n-->      <img decoding=\"async\" class=\"arrow-icon purple\" src=\"https:\/\/10web.io\/blog\/wp-content\/plugins\/cta-blocks\/assets\/images\/arrow-icon-purple.svg\" class=\"close\">\r\n  <\/span>\r\n<\/div>\r\n<\/span><br \/>\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you manage a WordPress website, integrating Google Tag Manager is a strategic step to track and analyze your site\u2019s analytics. With Google Tag Manager, you gain the ability to deploy and update your website tags without having to modify the code directly. It enables a smooth implementation of tracking tools and site analytics. This powerful system simplifies the process&#8230;<\/p>\n","protected":false},"author":11,"featured_media":34901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":"","tenweb_blog_toc":"<ul><li><a href=\"#faq\">FAQ<\/a><li><a href=\"#whats-google-tag-manager\">What's Google Tag Manager<\/a><li><a href=\"#the-benefits-of-using-gtm-on-wordpress\">The benefits of using GTM on WordPress<\/a><li><a href=\"#prerequisites-for-integrating-google-tag-manager-easily\">Prerequisites for integrating Google Tag Manager easily<\/a><ul><li><a href=\"#meet-the-wordpress-site-requirements\">Meet the WordPress site requirements<\/a><li><a href=\"#create-a-google-tag-manager-account\">Create a Google Tag Manager account<\/a><li><a href=\"#set-up-the-gtm-container\">Set up the GTM container <\/a><li><a href=\"#set-up-a-google-analytics-account\">Set up a Google Analytics account<\/a><\/li><\/ul><li><a href=\"#how-to-install-google-tag-manager-on-wordpress\">How to install Google Tag Manager on WordPress<\/a><ul><li><a href=\"#how-to-install-google-tag-manager-on-wordpress-manually\">How to install Google Tag Manager on WordPress manually<\/a><li><a href=\"#how-to-install-google-tag-manager-on-wordpress-via-plugins\">How to install Google Tag Manager on WordPress via plugins<\/a><\/li><\/ul><li><a href=\"#configure-and-test-google-tag-manager\">Configure and test Google Tag Manager<\/a><ul><li><a href=\"#set-up-tags-and-triggers\">Set up tags and triggers<\/a><li><a href=\"#verify-installation-and-debugging\">Verify installation and debugging<\/a><\/li><\/ul><li><a href=\"#integrate-with-analytics-and-advanced-tracking\">Integrate with analytics and advanced tracking<\/a><ul><li><a href=\"#google-analytics-integration\">Google Analytics integration<\/a><li><a href=\"#advanced-tracking-options\">Advanced tracking options<\/a><li><a href=\"#using-third-party-integrations\">Using third-party integrations<\/a><\/li><\/ul><li><a href=\"#final-thoughts\">Final thoughts<\/a><\/li><\/ul>","tenweb_blog_competitor_type":"","tenweb_blog_competitor_names":"","tenweb_blog_twb_version":0,"tenweb_blog_type":""},"categories":[463],"tags":[],"class_list":["post-36425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - 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Tigran is passionate about creating solutions to bring AI automation into web development and turning great ideas into powerful technological achievements.","sameAs":["https:\/\/www.linkedin.com\/in\/tnazaryan\/"],"url":"https:\/\/10web.io\/blog\/author\/tigran\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/posts\/36425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/comments?post=36425"}],"version-history":[{"count":0,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/posts\/36425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/media\/34901"}],"wp:attachment":[{"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/media?parent=36425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/categories?post=36425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10web.io\/blog\/wp-json\/wp\/v2\/tags?post=36425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}