{"id":68470,"date":"2025-02-17T07:27:09","date_gmt":"2025-02-17T07:27:09","guid":{"rendered":"https:\/\/10web.io\/blog\/?p=68470"},"modified":"2026-02-20T15:41:25","modified_gmt":"2026-02-20T15:41:25","slug":"how-to-come-up-with-a-logo","status":"publish","type":"post","link":"https:\/\/10web.io\/blog\/how-to-come-up-with-a-logo\/","title":{"rendered":"How to Come Up with a Logo That Stands Out in 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your logo is usually the first thing people see when they discover your brand &#8211; it&#8217;s your main visual identifier. Just like you make quick judgments when you meet someone new, your logo gives people their first impression of your brand.\u00a0 It&#8217;s what catches attention, sticks in memory, and becomes recognizable over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I was choosing a profession, graphic design was high on my list. One exercise I loved doing while building my portfolio was picking a random local shop in my neighborhood and designing a logo for it &#8211; something that felt like that place, with the right colors, style, personality,\u00a0 and message. It was fascinating how a simple design could instantly capture the vibe of a small bakery, a cozy bookstore, or a trendy caf\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re figuring out how to come up with a logo for your own business, you don\u2019t need to start from scratch. Today, we\u2019re going to do something similar &#8211; but for your own brand. We\u2019ll choose the right style, colors, fonts, and logo type to create a design that grabs attention, reflects your identity, and sticks with your audience. Let\u2019s get started.<\/span><\/p>\n<p><b><i>Disclaimer<\/i><\/b><i><span style=\"font-weight: 400;\">: The logos, slogans, and brand names used in this blog are the intellectual property of their respective owners. They are used here solely for illustrative purposes to demonstrate the importance of impactful branding. These examples are not generated by our tool, and their inclusion does not imply any affiliation, endorsement, or sponsorship by the respective companies.<\/span><\/i><\/p>\n<h2><b>What makes a great logo? (and how to come up with a logo that works)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Think of the logos you recognize instantly &#8211; Nike, Apple, McDonald\u2019s. What do they have in common? They are minimal and familiar, yet they are unique enough to make an impression and carry the messaging to the degree where it&#8217;s literally branded into your mind. Be honest, when you read Nike, didn&#8217;t you say their slogan in your mind? If you didn&#8217;t then, I&#8217;m sure you did now. This is the power of a great logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to figure out what your logo should look and feel like, let\u2019s go over key success characteristics:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Memorable<\/b><span style=\"font-weight: 400;\">: A great logo is easy to recognize and recall. You don\u2019t need a complex design &#8211; just a distinct, well-thought-out mark. The simpler it is, the more it sticks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simple<\/b><span style=\"font-weight: 400;\">: Overly intricate logos might look cool, but they don\u2019t translate well across different platforms. A clean, simple design ensures your logo remains effective on everything from a business card to a billboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timeless<\/b><span style=\"font-weight: 400;\">: Avoid chasing trends that will make your logo feel outdated in a few years. The best logos stand the test of time. The Coca-Cola script, for example, has barely changed in over a century.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Versatile<\/b><span style=\"font-weight: 400;\">: Your logo should look great everywhere &#8211; whether it\u2019s on top of a store, a website, an Instagram profile, a T-shirt, or a product package. A strong logo works in color, black and white, and at any size.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Your logo should match your brand\u2019s personality and audience. A playful children\u2019s brand won\u2019t have the same logo style as a <\/span><span style=\"font-weight: 400;\">luxury fashion<\/span><span style=\"font-weight: 400;\"> label. The key is aligning your design with your brand identity.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at a clear example. Nike\u2019s swoosh is one of the most iconic logos in the world. Why? Because it\u2019s <\/span><b>simple, versatile, and packed with meaning<\/b><span style=\"font-weight: 400;\">. It represents movement and speed, aligning perfectly with Nike\u2019s brand identity. It works on shoes, ads, and even as a standalone icon without any text.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Nike-Logo.png\" alt=\"how to come up with a logo like Nike\" width=\"933\" height=\"256\" class=\"alignnone size-full wp-image-68488\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Nike-Logo.png 933w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Nike-Logo-742x204.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Nike-Logo-150x41.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Nike-Logo-768x211.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Nike-Logo-600x165.png 600w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A great logo creates instant recognition and leaves a lasting impression. If you&#8217;re wondering how to come up with a logo that captures your brand\u2019s personality, start by understanding these key characteristics that make logos successful.<\/span><\/p>\n<h2><b>Start with your brand identity (not the design)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might be tempted to jump right into sketching logos or browsing <\/span><a href=\"https:\/\/10web.io\/blog\/ai-graphic-design-tools-and-tips\/\"><span style=\"font-weight: 400;\">design tools<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; but hold on.\u00a0 Learning how to come up with a logo starts with knowing who you are as a business. Your logo needs to communicate who you are, what you stand for, and how you want people to feel when they encounter your brand. If you skip this step, you risk creating a nice-looking logo that doesn\u2019t resonate with anyone, including you. So, before you think about colors or fonts, ask yourself these core questions:<\/span><\/p>\n<ul>\n<li><b>What values do you want to communicate?<\/b><span style=\"font-weight: 400;\"> Think about the principles and beliefs behind your brand. Are you innovative and cutting-edge? Warm and community-focused? Luxurious and exclusive?<\/span><\/li>\n<li><b>How do you want customers to feel when they see your logo? <\/b><span style=\"font-weight: 400;\">Logos evoke emotions. Do you want people to feel energized, comforted, or curious?<\/span><\/li>\n<li><b>What makes your brand different?<\/b><span style=\"font-weight: 400;\"> Identify your unique edge. What sets you apart from competitors? Your logo should hint at that difference.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To do this in practice, you can go the classic rout of paper and pen, or use tools like <\/span><a href=\"https:\/\/www.wordclouds.com\/\"><span style=\"font-weight: 400;\">WordClouds.com<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\">. A word cloud can show you the main ideas that make your brand special by making the most-used words bigger and easier to spot. List adjectives that describe your business &#8211; words like modern, fun, trustworthy, elegant, or bold. For example, a yoga studio might have words like calm, grounded, natural, and peaceful, while a gaming startup might lean toward bold, energetic, and innovative.<\/span><\/p>\n<p><b>This is your main takeaway: <\/b><span style=\"font-weight: 400;\">Logos that resonate with audiences aren\u2019t designed in isolation &#8211; they\u2019re rooted in a brand\u2019s core identity. Once you\u2019ve defined who you are, the visual elements will come together more naturally.<\/span><\/p>\n<h2><b>How to come up with a logo idea: Find your inspiration\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing your brand is a great start, but it\u2019s often not enough. We all need a little inspiration sometimes. You\u2019ve probably seen logos you admire and thought, I\u2019d love something like that<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><span style=\"font-weight: 400;\"> That\u2019s a good thing. And when you\u2019re brainstorming how to come up with a logo, inspiration often comes from unexpected places. The best logos aren\u2019t forced &#8211; they\u2019re born from exploring different ideas, perspectives, and <\/span><a href=\"https:\/\/10web.io\/blog\/unique-business-ideas\/\"><span style=\"font-weight: 400;\">creative sparks<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Look at competitors (then do it your way)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your competitors have already tested the waters &#8211; take advantage of that. <\/span><b>Study their logos<\/b><span style=\"font-weight: 400;\"> to see what works and what doesn&#8217;t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What visual elements are common in your industry?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What colors, shapes, or fonts dominate the space?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can you break the pattern and stand out?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, in the coffee industry, many logos use earthy tones, steam icons, and serif fonts to convey warmth and tradition. But <\/span><a href=\"https:\/\/bluebottlecoffee.com\/us\/eng\"><b>Blue Bottle Coffee<\/b><\/a><span style=\"font-weight: 400;\"> went with a simple, bright blue bottle icon. It\u2019s minimalist, fresh, and completely distinct in the sea of brown coffee logos. And it\u2019s more than that. When you see that blue bottle as the logo, you might be instantly surprised &#8211; thrown off &#8211; since it\u2019s not what you\u2019d imagine for a coffee brand. I was intrigued when I first saw it, which made me Google them, read about them, and learn a little more. That single logo instantly positioned them in my mind as a cool brand, even before I tried their coffee.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo-.jpg\" alt=\"how to come up with a logo like Blue Bottle Coffee\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-68490\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo-.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/blue-bottle-coffee-logo--600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But keep in mind that you shouldn\u2019t copy. You should try to differentiate. If everyone uses circular logos, explore rectangles. If muted tones are everywhere, try bold, vibrant colors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to stand out is by looking beyond your industry for inspiration. Some of the best ideas come from completely unrelated fields. If you only study competitors, your logo might blend in rather than stand out. Instead, try looking at different industries\u2014if you\u2019re designing a tech logo, explore fashion brands. If you\u2019re in hospitality, check out food packaging. Cross-industry inspiration helps break away from clich\u00e9s and brings fresh perspectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach isn\u2019t limited to logos. One of the most famous examples is <\/span><a href=\"https:\/\/www.isseymiyake.com\/\"><b>Issey Miyake<\/b><\/a><span style=\"font-weight: 400;\">, the fashion designer. Originally trained as an architect, he applies architectural principles and techniques to fashion design, creating structured, innovative garments. In the logo world, <\/span><a href=\"https:\/\/www.chanel.com\/us\/\"><b>Chanel<\/b><\/a><span style=\"font-weight: 400;\"> follows a similar path. Its iconic interlocking &#8220;CC&#8221; logo is inspired by architectural symmetry and geometric balance, giving it a timeless, elegant look. These examples show how stepping outside your field can lead to truly distinctive branding.<\/span><\/p>\n<h3><b>Create a mood board (your visual playground)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now, you might have some idea on what you want and don\u2019t want. When you have collected inspirational images, fonts, colors, and logos that feel like your brand, you can use a simple mood board to turn your abstract ideas into visual direction. <\/span><a href=\"https:\/\/www.pinterest.com\/\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> are a good place to get started. Enter one of them and start clipping designs from magazines, packaging, and websites. Don\u2019t limit yourself to logos &#8211; include anything that creates your desired brand vibe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The emotion that your finished mood board (collection of all your visual elements) evokes is what you should try to communicate with your logo. For example, <a href=\"https:\/\/www.airbnb.com\/\">Airbnb<\/a>\u2019s logo is a masterclass in simplicity and storytelling. Their icon combines a heart (love), a location pin (travel), the letter A (Airbnb), and a sense of togetherness (belonging). This is what its mood board would also feel like and it came from their <\/span><a href=\"https:\/\/10web.io\/blog\/business-goals\/\"><span style=\"font-weight: 400;\">core mission<\/span><\/a><span style=\"font-weight: 400;\">: to make people feel at home anywhere in the world.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/airbnb-logo.jpg\" alt=\"how to come up with a logo like Airbnb\" width=\"978\" height=\"450\" class=\"alignnone size-full wp-image-68483\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/airbnb-logo.jpg 978w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/airbnb-logo-742x341.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/airbnb-logo-150x69.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/airbnb-logo-768x353.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/airbnb-logo-600x276.jpg 600w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, your next step would be to start a mood board and gather at least 10 visual pieces that match your brand\u2019s aesthetics. You might be surprised where your best idea comes from.<\/span><\/p>\n<h2><b>Choose your logotype<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all logos are created equally &#8211; and that\u2019s a good thing. There are different types of logos to fit different kinds of brands, industries, and personalities. Some logos use text to make a statement. Others lean on symbols, while some combine the two. The key is choosing the right type of logo that reflects your brand and resonates with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have your inspirations in place, it\u2019s time to practically work on your logo idea, and knowing what type fits you best is your first step. Let\u2019s break each of the seven main logo types down, with examples of each.<\/span><\/p>\n<h3><b>1. Lettermark (monogram) logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lettermark logos are initial-based designs that use a company\u2019s initials instead of its full name. If you\u2019re figuring out how to come up with a logo for a long or complex name, this can simplify things. <a href=\"https:\/\/www.ibm.com\/us-en\">IBM<\/a>, <a href=\"https:\/\/www.hbo.com\/\">HBO<\/a>, and <a href=\"https:\/\/edition.cnn.com\/\">CNN<\/a> all use lettermarks to stay memorable. These logos simplify long names into short, recognizable marks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-scaled.jpg\" alt=\"how to come up with a logo like HBO\" width=\"2560\" height=\"1707\" class=\"alignnone size-full wp-image-68485\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-scaled.jpg 2560w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-742x495.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-1484x989.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-150x100.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-768x512.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-1536x1024.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-2048x1365.jpg 2048w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/HBO-logo-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your company name is long and hard to fit on marketing materials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want a sleek, minimalist look.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But make sure the font matches your brand personality. A modern tech firm might use bold sans-serif letters, while a luxury brand might opt for elegant serifs.<\/span><\/p>\n<h3><b>2. Wordmark (logotype) logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Wordmark logos use just the company\u2019s name in a distinctive typeface. When you\u2019ve got a short, catchy name, this type of logo can be incredibly effective. <a href=\"https:\/\/www.google.com\/\">Google<\/a>, <a href=\"https:\/\/www.coca-colacompany.com\/\">Coca-Cola<\/a>, and <a href=\"https:\/\/www.disney.com\/\">Disney<\/a> are good examples of logotypes. But you can still be creative with it. If we take FedEx, for example, their wordmark logo is simple, but the hidden arrow between the E and X subtly communicates speed and precision.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo.png\" alt=\"how to come up with a logo like FedEx\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-68481\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo.png 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-742x416.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-1484x835.png 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-150x84.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-768x432.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-1536x864.png 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-371x208.png 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/FedEx-logo-600x338.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your brand has a unique or memorable name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want name recognition above all else.<\/span><\/li>\n<\/ul>\n<h3><b>3. Pictorial mark (logo symbol)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This logo type uses a single image or icon to represent the brand. Over time, the image becomes so closely tied to the company that words become unnecessary. For example, we all identify Apple products by just the symbol. The same can be said about <a href=\"https:\/\/www.target.com\/\">Target<\/a>, <a href=\"https:\/\/x.com\/\">Twitter (X)<\/a>, and many others. In all of those cases, it works because it\u2019s simple, recognizable, and directly connected to the company&#8217;s name.<\/span><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want an iconic, instantly recognizable logo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your brand name lends itself to a visual representation.<\/span><\/li>\n<\/ul>\n<h3><b>4. Abstract mark logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Abstract logos use unique, geometric shapes rather than recognizable images. These shapes convey feelings and ideas instead of direct associations. For instance, <a href=\"https:\/\/www.pepsi.com\/\">Pepsi<\/a>\u2019s red, white, and blue swirl &#8211; it\u2019s not clearly imaged. But they pass specific emotions through symbols and associations. For example, the <a href=\"https:\/\/www.adidas.com\/us\">Adidas<\/a> three-stripe logo represents a mountain &#8211; symbolizing challenges and achievement.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo.jpg\" alt=\"how to come up with a logo like Adidas\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-68479\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Adidas-Logo-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want something modern and distinctive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re planning to expand internationally (abstract shapes often transcend language barriers).<\/span><\/li>\n<\/ul>\n<h3><b>5. Mascot logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mascot logos feature a character or figure that personifies your brand. They often appeal to family-friendly businesses or casual brands like <a href=\"https:\/\/www.kfc.com\/\">KFC<\/a> (Colonel Sanders), <a href=\"https:\/\/www.michelin.com\/en\/\">Michelin<\/a> (the Michelin Man), and <a href=\"https:\/\/www.planters.com\/\">Planters<\/a> (Mr. Peanut). This is a simple tecnique that makes the brand appear more approachable. This is also used by other industries. For example, <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>\u2019s Freddie the Chimp adds personality to an otherwise functional service like email marketing. The character makes the brand fun and approachable.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo.jpg\" alt=\"how to come up with a logo like MailChimp\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-68477\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/MailChimp-Logo-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want to create a playful, relatable brand identity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your audience includes families or children.<\/span><\/li>\n<\/ul>\n<h3><b>6. Combination mark logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Combination marks<\/span> <span style=\"font-weight: 400;\">blend text and an icon<\/span><b>.<\/b><span style=\"font-weight: 400;\"> These logos are more flexible in use &#8211; you can use the elements together or separately. Known names in this category are <a href=\"https:\/\/www.bk.com\/\">Burger King<\/a> (name inside the burger icon), <a href=\"https:\/\/global.lacoste.com\/en\/homepage\">Lacoste<\/a> (crocodile with brand name), and even the same Adidas logo. It was initially an abstract mark, but at some point, the company started using the wordmark as well. Even with the combination, the entire logo, mark and visual element are kept simple and clear. For example, Burger King redesigned its logo in 2021, going for a simplified combination mark that feels modern yet nostalgic.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo.png\" alt=\"how to come up with a logo like Burger King\" width=\"2364\" height=\"1330\" class=\"alignnone size-full wp-image-68475\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo.png 2364w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-742x416.png 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-1484x835.png 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-150x84.png 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-768x432.png 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-1536x864.png 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-2048x1152.png 2048w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-371x208.png 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/burger-king-logo-600x338.png 600w\" sizes=\"auto, (max-width: 2364px) 100vw, 2364px\" \/><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want the best of both worlds (text and imagery).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your logo needs to work in varied contexts.<\/span><\/li>\n<\/ul>\n<h3><b>7. Emblem logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Emblem logos place text inside a shape &#8211; like a badge, seal, or crest. They tend to look traditional, official, and trustworthy. I am sure you have seen examples of this, a lot. Like every morning, when you get a Starbucks, you are holding one of those logos, the siren icon in a circular badge. Another memorable one is <a href=\"https:\/\/www.harley-davidson.com\/us\/en\/index.html\">Harley-Davidson<\/a>\u2019s shield logo, which feels rugged and strong &#8211; just like the bikes they build.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Harley-Davidson-logo-.png\" alt=\"how to come up with a logo. Harley-Davidson\" width=\"524\" height=\"524\" class=\"alignnone size-full wp-image-68473\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Harley-Davidson-logo-.png 524w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/Harley-Davidson-logo--150x150.png 150w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/p>\n<p><b>When to use:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want to convey a sense of heritage or prestige.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your brand has a long-standing, trusted reputation.<\/span><\/li>\n<\/ul>\n<h3><b>How to choose the right logo type<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s circle back to your brand&#8217;s basic framework. Examine three key aspects: your brand&#8217;s unique character, your industry context, and your target audience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Is my name long or complex?<\/b><span style=\"font-weight: 400;\"> \u2192 Try a lettermark.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do I want to build visual recognition?<\/b><span style=\"font-weight: 400;\"> \u2192 A pictorial mark could work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Is my audience playful and casual?<\/b><span style=\"font-weight: 400;\"> \u2192 A mascot might fit best.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re unsure, go for a combination mark, it\u2019s versatile, adaptable, and lets you introduce your brand name while building icon recognition. This is what McDonald\u2019s did. It started with a combination mark (the name with golden arches). Over time, the arches alone became recognizable worldwide.<\/span><\/p>\n<h2><b>Choose the right style and colors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your mood board and logo ideas might look good, but they should also feel right. When figuring out how to come up with a logo, your logo\u2019s style and colors should work together to tell your story without words. The right choices will capture attention, raise the right emotions, and make an impression. The wrong ones? They\u2019ll make your logo blend into the background or, worse, confuse your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to choose the perfect style and colors for your brand logo.<\/span><\/p>\n<h3><b>Start with your style<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Think about how you want your logo to feel. Is your brand modern and bold? Playful and quirky? Classic and sophisticated? Logos generally fall into a few popular style categories:<\/span><\/p>\n<table class=\"tenweb-table-new\" 20px=\"\" auto=\"\">\n<tbody>\n<tr>\n<td><b>Logo style<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>When to choose this style<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Minimalist &amp; modern<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Clean lines, simple shapes, and white space for a sleek, timeless look. Ideal for tech, luxury, and professional brands.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">When professionalism, clarity, and innovation are key and i<\/span><span style=\"font-weight: 400;\">f your brand values simplicity and efficiency.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Vintage &amp; retro<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Hand-drawn elements, muted tones, and distressed textures to evoke nostalgia, tradition, and authenticity. Great for artisanal brands.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">If your brand emphasizes tradition and craftsmanship and w<\/span><span style=\"font-weight: 400;\">hen you want to convey authenticity and heritage.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Playful &amp; quirky<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Bright colors, fun fonts, and unconventional shapes that create a casual, approachable vibe. Perfect for youth-oriented brands.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">If fun, creativity, and friendliness define your brand and w<\/span><span style=\"font-weight: 400;\">hen targeting kids, families, or creative professionals.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Elegant &amp; sophisticated<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Minimal designs with fine lines, monochrome palettes, and timeless typography. Perfect for luxury and high-end brands.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">If your brand focuses on high-end or artisanal products and w<\/span><span style=\"font-weight: 400;\">hen you want to convey timeless elegance, quality, and trust.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Understand color psychology<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have your style, let\u2019s look for your colors. Colors aren\u2019t random. <\/span><a href=\"https:\/\/www.verywellmind.com\/color-psychology-2795824\"><span style=\"font-weight: 400;\">Each color awakens a specific feeling <\/span><\/a><span style=\"font-weight: 400;\">&#8211; excitement, trust, calmness, or whatever you want your audience to feel. Colors also have a cultural significance. For example, in the western world, the color for mourning is black, while in India it&#8217;s white. Keep this in mind when choosing your colors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><b>red<\/b><span style=\"font-weight: 400;\"> is associated with boldness, passion, and energy. It grabs attention and creates strong emotions like excitement, urgency, and love. This makes it great for brands that want to appear dynamic, energetic, or youthful.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coca-Cola<\/b><span style=\"font-weight: 400;\"> \u2013 The vibrant red conveys happiness and excitement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube<\/b><span style=\"font-weight: 400;\"> \u2013 Red signals action and engagement\u2014press play and enjoy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target<\/b><span style=\"font-weight: 400;\"> \u2013 The red bullseye stands out and feels bold and confident.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On the other hand, <\/span><b>blue<\/b><span style=\"font-weight: 400;\"> is for brands who want to appear more trustworthy, professional, calm, stable and competent.\u00a0 That\u2019s why if you try to remember blue logos mainly corporate and tech brands come to mind.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook<\/b><span style=\"font-weight: 400;\"> \u2013 Blue conveys trust and familiarity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn<\/b><span style=\"font-weight: 400;\"> \u2013 The blue logo reflects professionalism.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Samsung<\/b><span style=\"font-weight: 400;\"> \u2013 Tech brands often use blue to communicate reliability.<\/span><\/li>\n<\/ul>\n<p><b>Yellow<\/b><span style=\"font-weight: 400;\"> is another common color for logos, and it\u2019s mainly used to make the audience feel warm, positive, cheerful, optimistic and approachable. It\u2019s great for brands that look to be associated with happiness and friendliness.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>McDonald\u2019s<\/b><span style=\"font-weight: 400;\"> \u2013 The golden arches represent joy and energy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Snapchat<\/b><span style=\"font-weight: 400;\"> \u2013 The bright yellow ghost screams fun and spontaneity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IKEA<\/b><span style=\"font-weight: 400;\"> \u2013 The yellow logo communicates approachability and affordability.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, if you are looking for elegance, want to seem classic and timeless, like many luxury and minimalist brands, simple black and white is what you can go for.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chanel<\/b><span style=\"font-weight: 400;\"> \u2013 Black and white simplicity equals pure sophistication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nike<\/b><span style=\"font-weight: 400;\"> \u2013 The swoosh works in any color, but black adds boldness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The New York Times<\/b><span style=\"font-weight: 400;\"> \u2013 Black lettering reflects the brand\u2019s tradition and authority.<\/span><\/li>\n<\/ul>\n<h3><b>What about multiple colors?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, using more than one color adds depth and vibrancy to your logo. But it needs to be intentional and no more than 1-3 colors for clarity and simplicity. Too many hues can make your logo look amateurish. Good examples of multicolor brands are eBay and Google, where the colors have a meaning of variety, inclusivity and innovation.\u00a0<\/span><\/p>\n<h3><b>How to choose the right colors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/open.spotify.com\/\"><b>Spotify<\/b><\/a><span style=\"font-weight: 400;\"> was rebranding, they tested their green color in different contexts. They wanted a hue that felt fresh yet timeless. As a result they ended up with the now-iconic neon green that pops across digital platforms. What they did is:<\/span><\/p>\n<ol class=\"black\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Went back to your brand identity<\/b><span style=\"font-weight: 400;\"> &#8211; What emotions do you want to evoke?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Looked at competitors<\/b><span style=\"font-weight: 400;\"> &#8211; Which colors dominate your industry? Can you break the pattern?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tested with real people<\/b><span style=\"font-weight: 400;\"> &#8211; Show your options to potential customers and gather feedback.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Follow this simple process. Pick 2-3 logo styles that fit your brand personality. Then, experiment with color combinations and get feedback from your target audience. There\u2019s no right answer &#8211; just something that would fit your brand and that your audience loves.<\/span><\/p>\n<h2><b>Typography: Choose the right font<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fonts are like accents &#8211; they <\/span><b>influence how people perceive your brand<\/b><span style=\"font-weight: 400;\">. HBO, Netflix, Harley Davidson &#8211; you can recognize those fonts anywhere, and they are very bold. A blocky typeface feels completely different from an elegant script or a clean, modern sans-serif. You might make a beginner mistake and pick a cool font that you like, which, however, might not match your brand, or even be liked by the customers. You might even want to hire a font designer specifically for your brand &#8211; that\u2019s how important it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although there are millions of fonts, logos usually use one of these four font types:<\/span><\/p>\n<table class=\"tenweb-table-new\" 20px=\"\" auto=\"\">\n<tbody>\n<tr>\n<td><b>Font Type<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Examples<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Serif Fonts<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Fonts with small &#8220;feet&#8221; or strokes at letter ends, conveying stability, tradition, and authority.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Time Magazine (journalistic authority), Dior, Vogue (luxury and sophistication)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Sans-Serif Fonts<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Clean, modern fonts without decorative strokes, giving a sleek, approachable feel.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google (modern and friendly after 2015 rebrand)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Script Fonts<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Fonts that mimic handwriting, from elegant calligraphy to casual, playful styles.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Coca-Cola (classic script reflecting tradition and familiarity)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Display Fonts<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Decorative, custom fonts designed to stand out with unique shapes and proportions.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Disney (whimsical and creative)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">When choosing a font, match it to your brand\u2019s vibe &#8211; sans-serif for a modern tech startup or serif for high-end retail. Prioritize readability; a playful script might look fun but won\u2019t work if it\u2019s hard to read. Test your logo on different screens and sizes to ensure clarity. Keep it simple with a maximum of two complementary fonts, like Slack\u2019s bold sans-serif paired with colorful shapes. Finally, experiment with different weights, spacings, and styles to find the best fit across various platforms.<\/span><\/p>\n<h2><b>Sketch, test, and refine<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve got your brand identity, <\/span><a href=\"https:\/\/10web.io\/blog\/how-to-change-logo-in-wordpress\/\"><span style=\"font-weight: 400;\">logo type<\/span><\/a><span style=\"font-weight: 400;\">, style, and colors figured out &#8211; it\u2019s time to bring those ideas to life. Approach this like a brainstorming session and don\u2019t be too hard on yourself. This is a creative process and the goal here isn\u2019t to create a masterpiece from the get go &#8211; it\u2019s to explore possibilities, test ideas, and refine until you land on a logo that works.<\/span><\/p>\n<h3><b>Start with rough sketches (imperfect is perfect)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Grab a pen and paper (or a tablet) and start sketching. Forget about neatness or symmetry right now. This phase is about getting ideas out of your head and onto the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try these simple techniques:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Word-to-image exercise:<\/b><span style=\"font-weight: 400;\"> Turn words from your brand identity into visuals. If your brand values energy, how can you represent that? A lightning bolt? A swoosh?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shape exploration:<\/b><span style=\"font-weight: 400;\"> Draw basic shapes &#8211; circles, triangles, squares &#8211; and experiment with how they might reflect your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Font experiments:<\/b><span style=\"font-weight: 400;\"> Test different lettering styles for your business name.<\/span><\/li>\n<\/ul>\n<h3><b>Use logo design tools (bring your sketches to life)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve explored enough on paper, it\u2019s time to translate your sketches into digital form. Even if you\u2019re not a designer, modern tools make it easy. Canva is especially great for beginners with simple templates. There are a lot of AI-powered logo generators that can help you simplify the process even further. And if you want more customization and editing freedom, you can use Adobe Illustrator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to be tech-savvy. The founders of <\/span><a href=\"https:\/\/www.glossier.com\/\"><span style=\"font-weight: 400;\">Glossier<\/span><\/a><span style=\"font-weight: 400;\"> used Canva to prototype their initial logo ideas. They then worked with a designer to polish the final version, but most of the work was still done using basic tools.<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Save your logo in different formats (JPEG, PNG, SVG). An SVG file scales perfectly without losing clarity &#8211; crucial for large prints and tiny social media icons.<\/span><\/p>\n<h3><b>Test for versatility (because your logo won\u2019t live in one place)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A great logo looks amazing anywhere &#8211; on a website, product packaging, the side of a truck and anywhere else. That\u2019s why testing is a must. Here\u2019s a simple checklist to evaluate versatility:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Black &amp; white test:<\/b><span style=\"font-weight: 400;\"> Remove the color. Does your logo still look strong without it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Size scaling:<\/b><span style=\"font-weight: 400;\"> Shrink your logo to favicon size. Can you still read the text or recognize the symbol?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Background variations:<\/b><span style=\"font-weight: 400;\"> Place your logo on different backgrounds &#8211; dark, light, and colorful.<\/span><\/li>\n<\/ul>\n<h3><b>Get feedback (but choose your testers wisely)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your logo might look great to you, but how does it resonate with others? Gather feedback from potential customers, not just friends or family. People close to you might hesitate to give honest opinions &#8211; or give feedback based on personal taste rather than brand relevance. There a couple of methods to get valuable feedback:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B test different versions<\/b><span style=\"font-weight: 400;\"> in surveys.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post mockups on social media<\/b><span style=\"font-weight: 400;\"> and check engagement levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask specific questions<\/b><span style=\"font-weight: 400;\">, like:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;What words come to mind when you see this logo?&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;Does this logo give you a sense of what our brand is about?&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;Would you trust this brand based on the logo?&#8221;<\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/slack.com\/\"><b>Slack<\/b><\/a><span style=\"font-weight: 400;\"> introduced its new logo in 2019, they tested multiple versions with different internal and external groups. They tested with a lot of methods, and the final design, with cleaner lines and fewer colors, now looks sharper across apps, presentations, and print materials.<\/span><\/p>\n<h2><b>Common logo mistakes to avoid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While experimenting is part of the process, <\/span><b>some mistakes are surprisingly common<\/b><span style=\"font-weight: 400;\"> &#8211; and can seriously undermine your brand&#8217;s impact. Here are <\/span><b>four key pitfalls<\/b><span style=\"font-weight: 400;\"> to watch out for when creating your logo.<\/span><\/p>\n<h3><b>Overcomplicating the design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When Instagram rebranded in 2016, they replaced their detailed camera icon with a simple, gradient outline. The new logo, though controversial at first, became more recognizable and versatile. It\u2019s tempting to cram too much into a logo &#8211; fancy gradients, intricate details, or multiple fonts. But the best logos are simple and clear. Complexity makes logos harder to recognize, remember, and scale across different formats.<\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Ask yourself: \u201cCould a child draw this from memory?\u201d If not, simplify further.<\/span><\/p>\n<h3><b>Chasing trends\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Remember when skeuomorphic design (realistic textures and 3D effects) was all the rage? Brands like Apple and Microsoft were using it but ditched those shiny icons for flat, minimalistic logos that still look modern today. You don\u2019t want your brand to exist for a couple of years, right? You are looking for something timeless that remains relevant for years, saving you the headache of constant rebranding.<\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Stick to core design principles &#8211; like simplicity, clarity, and relevance &#8211; and avoid following trends just for the sake of it.<\/span><\/p>\n<h3><b>Using the wrong font<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fonts carry meaning. Choose the wrong one, and your logo might send mixed signals. For example, hard-to-read scripts, generic typefaces, or fonts overused in memes (like Comic Sans) can make your brand look unprofessional. Moreover, people get used to specific fonts, and it&#8217;s always better to listen to them before making a decision. One massive failure that comes to mind regarding wrong fonts is the GAP\u2019s case from 2010. Their logo redesign replaced their classic serif logo with a generic sans-serif font. The backlash was so intense that they reverted to the original within a week.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1.jpg\" alt=\"how to come up with a logo \" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-68471\" srcset=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1.jpg 1920w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-742x416.jpg 742w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-1484x835.jpg 1484w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-150x84.jpg 150w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-768x432.jpg 768w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-1536x864.jpg 1536w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-371x208.jpg 371w, https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2025\/02\/how-to-come-up-with-a-logo-1-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><b>Forgetting your audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your logo is for your customers. If your design choices reflect your personal preferences but don\u2019t resonate with your target audience, it won\u2019t be effective. Many brands, like GAP, learned this the hard way. Others, like Tropicana, lost sales because of not being recognized on the shelves anymore. In any case, it\u2019s important to involve your audience during the design process. Run polls, test variations, and gather feedback to ensure your logo speaks to the right people.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A logo is your brand\u2019s signature in the world. It\u2019s what people remember, recognize, and associate with your business. If you\u2019re learning how to come up with a logo, focus on clarity, simplicity, and a strong connection to your brand\u2019s identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, grab a pen and start sketching ideas, or explore tools like Canva and AI logo makers. Don\u2019t aim for perfection on day one &#8211; just start. The best logos evolve from <\/span><span style=\"font-weight: 400;\">simple<\/span><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">ideas<\/span><span style=\"font-weight: 400;\">. And when you\u2019re done, step back and test. Does it feel right? Does it communicate your brand\u2019s story in one glance? If yes, you\u2019re on the right path. Now go make a logo that sticks.<\/span><\/p>\n<h2>FAQ<\/h2>\n<p><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What\u2019s the first step when figuring out how to come up with a logo?<\/p>\n    <div class=\"faq_content\">Start by defining your brand\u2014its values, personality, and target audience. Knowing what your brand stands for will help shape your logo\u2019s design.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I come up with a logo idea if I\u2019m not a designer?<\/p>\n    <div class=\"faq_content\">Look at competitor logos for inspiration, create a mood board, and try free design tools like Canva or Looka. You don\u2019t need artistic skills\u2014just a solid idea of what represents your brand.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What tools can help when learning how to come up with a logo?<\/p>\n    <div class=\"faq_content\">Canva, Looka, and Adobe Illustrator make logo creation easier. You can also use AI-powered logo makers to generate ideas quickly and refine them to match your brand.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I choose the right colors for my logo?<\/p>\n    <div class=\"faq_content\">Consider color psychology and how different colors impact emotions. Choose colors that align with your brand\u2019s personality and industry while ensuring good contrast for readability.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What font should I use in my logo?<\/p>\n    <div class=\"faq_content\">It depends on your brand\u2019s vibe. Serif fonts feel traditional and trustworthy, sans-serif fonts look modern and clean, and script fonts add a personal or creative touch.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Should I include symbols or just use text in my logo?<\/p>\n    <div class=\"faq_content\">Both can work! Symbol-based logos (like Nike\u2019s swoosh) can be powerful, while wordmarks (like Google) keep things simple. Consider how you want people to recognize your brand.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How can I make sure my logo is unique?<\/p>\n    <div class=\"faq_content\">Research your competitors to avoid similar designs. Run a reverse image search to check for existing logos, and consider working with a designer or using a custom font.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What makes a logo memorable?<\/p>\n    <div class=\"faq_content\">Simplicity, clarity, and relevance. A great logo should be easy to recognize, look good at any size, and reflect your brand\u2019s identity.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">What file formats should I have for my logo?<\/p>\n    <div class=\"faq_content\">You\u2019ll need a PNG for digital use, SVG for scalability, and EPS or AI for professional printing and editing.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do I test if my logo works well?<\/p>\n    <div class=\"faq_content\">Get feedback from your audience, check how it looks in different sizes and backgrounds, and make sure it\u2019s versatile enough for print, web, and social media.<\/div>\n<\/div>\n<\/span><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Can I change my logo later?<\/p>\n    <div class=\"faq_content\">Yes! Many brands evolve their logos over time. Just ensure that updates feel intentional and keep your core brand identity intact.<\/div>\n<\/div>\n<\/span><\/p>\n<p><!-- notionvc: 7d20863b-f682-4c32-9a38-ef393c210209 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your logo is usually the first thing people see when they discover your brand &#8211; it&#8217;s your main visual identifier. Just like you make quick judgments when you meet someone new, your logo gives people their first impression of your brand.\u00a0 It&#8217;s what catches attention, sticks in memory, and becomes recognizable over time.\u00a0 When I was choosing a profession, graphic&#8230;<\/p>\n","protected":false},"author":124,"featured_media":68303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":"","tenweb_blog_toc":"<ul>\r\n\t<li>\r\n\t\t<a href=\"#what-makes-a-great-logo-and-how-to-come-up-with-a-logo-that-works\">What makes a great logo? (and how to come up with a logo that works)<\/a>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#start-with-your-brand-identity-not-the-design\">Start with your brand identity (not the design)<\/a>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#how-to-come-up-with-a-logo-idea-find-your-inspiration\">How to come up with a logo idea: Find your inspiration\u00a0<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#look-at-competitors-then-do-it-your-way\">Look at competitors (then do it your way)<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#create-a-mood-board-your-visual-playground\">Create a mood board (your visual playground)<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#choose-your-logotype\">Choose your logotype<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#1-lettermark-monogram-logos\">1. Lettermark (monogram) logos<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#2-wordmark-logotype-logos\">2. Wordmark (logotype) logos<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#3-pictorial-mark-logo-symbol\">3. Pictorial mark (logo symbol)<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#4-abstract-mark-logos\">4. Abstract mark logos<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#5-mascot-logos\">5. Mascot logos<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#6-combination-mark-logos\">6. Combination mark logos<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#7-emblem-logos\">7. Emblem logos<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#how-to-choose-the-right-logo-type\">How to choose the right logo type<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#choose-the-right-style-and-colors\">Choose the right style and colors<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#start-with-your-style\">Start with your style<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#understand-color-psychology\">Understand color psychology<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#what-about-multiple-colors\">What about multiple colors?<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#how-to-choose-the-right-colors\">How to choose the right colors<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#typography-choose-the-right-font\">Typography: Choose the right font<\/a>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#sketch-test-and-refine\">Sketch, test, and refine<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#start-with-rough-sketches-imperfect-is-perfect\">Start with rough sketches (imperfect is perfect)<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#use-logo-design-tools-bring-your-sketches-to-life\">Use logo design tools (bring your sketches to life)<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#test-for-versatility-because-your-logo-wont-live-in-one-place\">Test for versatility (because your logo won\u2019t live in one place)<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#get-feedback-but-choose-your-testers-wisely\">Get feedback (but choose your testers wisely)<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#common-logo-mistakes-to-avoid\">Common logo mistakes to avoid<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#overcomplicating-the-design\">Overcomplicating the design<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#chasing-trends\">Chasing trends\u00a0<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#using-the-wrong-font\">Using the wrong font<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#forgetting-your-audience\">Forgetting your audience<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#conclusion\">Conclusion<\/a>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#faq\">FAQ<\/a>\r\n\t<\/li>\r\n<\/ul>\r\n","tenweb_blog_competitor_type":"","tenweb_blog_competitor_names":"","tenweb_blog_twb_version":0,"tenweb_blog_type":""},"categories":[505],"tags":[],"class_list":["post-68470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essentials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - 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