{"id":74913,"date":"2025-07-22T13:24:24","date_gmt":"2025-07-22T13:24:24","guid":{"rendered":"https:\/\/10web.io\/blog\/?p=74913"},"modified":"2026-03-09T20:27:05","modified_gmt":"2026-03-09T20:27:05","slug":"incorporate-sustainability-into-brand","status":"publish","type":"post","link":"https:\/\/10web.io\/blog\/incorporate-sustainability-into-brand\/","title":{"rendered":"How Do I Incorporate ESG, DEI, or Sustainability Into My Brand Identity Authentically?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">People don\u2019t just want brand promises anymore. They want receipts. <\/span><a href=\"https:\/\/www.edelman.com\/trust\/2025\/trust-barometer\/special-report-brands\"><span style=\"font-weight: 400;\">Edelman\u2019s 2024 Trust Barometer<\/span><\/a><span style=\"font-weight: 400;\"> says 80% of people expect companies to actually help fix social problems, not just move products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you out for faking it. This guide is here to help you walk that line by starting with what you do, not what you say. Action first, then words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we get into how to bring these values into your brand, let\u2019s just be clear on what we\u2019re even talking about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ESG<\/b><span style=\"font-weight: 400;\"> is the things that show up in how your business runs, like your environmental footprint, how you treat workers, how decisions are made.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DEI<\/b><span style=\"font-weight: 400;\"> is about who\u2019s in the room, who\u2019s being listened to, and whether your team and messaging reflect the people you say you care about.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustainability<\/b><span style=\"font-weight: 400;\"> is what you do to reduce harm: less waste, better materials, smarter use of energy, and more long-term thinking.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They\u2019re not the same thing, but they overlap, and more often than not, people will judge your brand based on how seriously you take them. Now, let\u2019s jump into our 3-step action plan to incorporate sustainability into your brand.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Incorporate sustainability into brand operations first<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you&#8217;re building a brand on ESG or DEI values but your actual business doesn&#8217;t back them up, you&#8217;re walking into a minefield. Customers today can spot the disconnect between what you say and what you do, and when they find it? They&#8217;re not shy about calling you out. You wouldn&#8217;t advertise a five-star hotel experience if half your rooms had broken air conditioning. The same principle applies here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides avoiding unnecessary backlash, this is also a good business opportunity for you. According to a <\/span><a href=\"https:\/\/nrf.com\/research\/consumers-want-it-all\"><span style=\"font-weight: 400;\">joint study by IBM and NRF<\/span><\/a><span style=\"font-weight: 400;\">, 72% of Gen Z and Millennials will switch brands when they find one that better matches their values. When you get your operations aligned with your stated values, customers stick around longer, refer more people, and pay premium prices. That&#8217;s the real business case for authenticity: it makes your customers more valuable and harder to steal.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What parts of your business should reflect your values first?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need to fix everything at once, but you do need to fix the right things first. Start where these three factors intersect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer sensitivity<\/b><span style=\"font-weight: 400;\"> (What do your customers actually care about?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Internal readiness<\/b><span style=\"font-weight: 400;\"> (What can you change without a 12-month operations overhaul?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Public visibility<\/b><span style=\"font-weight: 400;\"> (What sends the strongest signal that this isn&#8217;t just talk?)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s your ESG brand entry point. Start with one part of your business where your values, customer expectations, and public visibility meet, and get that part right before scaling the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 10Web, we knew that offering tools to help others build eco-conscious brands, like our sustainability-focused <\/span><a href=\"https:\/\/10web.io\/tools\/logo-maker\/\"><span style=\"font-weight: 400;\">branding kit<\/span><\/a><span style=\"font-weight: 400;\">, would mean very little if our own operations didn\u2019t reflect those same values. So, we made sustainability part of our infrastructure too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we chose Google Cloud Servicers as our hosting partner. Their long-term goal of running on 24\/7 carbon-free energy aligned with what we wanted 10Web to stand for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the real lesson: start where it matters most. Then layer in the message. If you skip the first part, no brand kit in the world can help you earn trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common areas for ESG and DEI you could potentially focus on:<\/span><\/p>\n<table class=\"tenweb-table-new\" 20px=\"\" auto=\"\">\n<tbody>\n<tr>\n<td><b>Area<\/b><\/td>\n<td><b>What That Actually Looks Like<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">How you treat people<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Be upfront about pay, don\u2019t make people dig for it. Skip unnecessary degree requirements and hire for skill. Give people room to work how they work best, and if your company\u2019s doing well, give back to the community you\u2019re in.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">What you make<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Make stuff that doesn\u2019t fall apart in a year. Let people fix things instead of replacing them. Use packaging that won\u2019t last longer than the product, and stop chasing trends, build something that holds up.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Your whole process<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Use materials that don\u2019t trash the planet. If you can, make things closer to where they\u2019ll be sold. And think about what happens when someone\u2019s done with your product, can it be reused? Refilled? Recycled? If not, you\u2019ve got work to do.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Who you work with<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Work with suppliers who care. Be clear about what you expect from them, how they treat people, how they handle materials. And check in, often. This stuff can\u2019t run on autopilot.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">What if you&#8217;re just starting out and don&#8217;t have much to show yet?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start by saying that, clearly. In our next steps, we\u2019ll explore how to communicate it in more detail, but you should just keep the principle in mind: consumers are more likely to trust a brand that admits it\u2019s just starting out than one that fakes maturity it doesn&#8217;t have.<\/span><\/p>\n<p>Incorporate sustainability into brand and d<span style=\"font-weight: 400;\">ocument your progress. Launch one internal initiative and one external goal, and be radically honest about what you&#8217;re working on.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Show your values through design, messaging, and behavior<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve taken real action, your brand needs to show it: visually, verbally, and behaviorally. If customers can\u2019t see your values in how your brand looks and sounds, they won\u2019t believe they\u2019re real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of companies launch a great initiative but struggle to translate it into something meaningful. Here\u2019s how 10Web Co-founder and CEO Arto Minasyan put it:\u00a0<\/span><\/p>\n<div class=\"tenweb-quote\">\n\tYou can build something great, but if people don\u2019t see it or understand it, it might as well not exist. That\u2019s where most brands fail: good intent, poor delivery.<\/div>\n\n\n<p><span style=\"font-weight: 400;\">At 10Web, we saw that gap and built a free <\/span><b>branding kit<\/b><span style=\"font-weight: 400;\"> to help close it. It\u2019s a toolset designed specifically for founders and small teams who want to build brands rooted in values like sustainability, but don\u2019t have a design agency on speed dial. The kit includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An AI-powered <\/span><a href=\"https:\/\/10web.io\/tools\/logo-maker\/\"><b>Logo Maker<\/b><\/a><span style=\"font-weight: 400;\"> that helps you create professional designs in minutes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>Mission and Vision Statement Generator<\/b><span style=\"font-weight: 400;\"> to clarify what you stand for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>Slogan Generator<\/b><span style=\"font-weight: 400;\"> that keeps things punchy but meaningful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><b>Industry Explorer<\/b><span style=\"font-weight: 400;\"> to position your message clearly in your niche.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All those tools help build alignment between what you do and how you show up. When sustainability is already part of your operations, as I already mentioned, this kit gives you a starting point to show that you work honestly and effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your brand is focused on reducing packaging waste, the kit helps you develop clear language and visual consistency around that effort. If your mission involves ethical labor or local sourcing, the tools help translate that into a message your audience can trust.<\/span><\/p>\n<p><b>So don\u2019t skip this step<\/b><span style=\"font-weight: 400;\">. If you\u2019ve already done the hard part, making your business better. Use tools that help your brand reflect your work with clarity and credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/packaging-and-paper\/our-insights\/sustainability-in-packaging-2025-inside-the-minds-of-global-consumers\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\">, willingness to pay more for even sustainably packaged goods has risen by 20% since 2020. So, if your prospect knows about your sustainability, their readiness to pay more is more likely.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How do you turn your values into branding people can see?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might come up with clever slogans to share with people, but stop before you do it. Reflecting your values is beyond slogans. It means designing a brand experience that aligns with what you stand for. You can start with three simple areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design and imagery<\/b><span style=\"font-weight: 400;\">: If you talk about sustainability, your packaging and visual design should reflect that: minimalist, recyclable, or reusable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tone and language<\/b><span style=\"font-weight: 400;\">: Strip out vague phrases like \u201cdoing good\u201d or \u201ccommitted to change.\u201d Use specific, concrete claims:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cWe eliminated virgin plastic in 85% of our packaging by Q2 2024\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201c50% of our new hires in 2023 came from underrepresented backgrounds\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand behavior<\/b><span style=\"font-weight: 400;\">: Do your partnerships align with your values? Are your ambassadors, social media interactions, and hiring pages walking the same talk?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are brands that you can borrow ideas from. Take <\/span><span style=\"font-weight: 400;\">Allbirds<\/span><span style=\"font-weight: 400;\">. They print each product\u2019s carbon footprint directly on the shoe and design its entire experience around simplicity and climate transparency. It\u2019s consistent because the values are embedded across product, design, and messaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example is Sephora\u2019s DEI messaging. It includes real hiring stats, diverse representation across channels, and supplier transparency.It works because it\u2019s not a campaign, it\u2019s a brand operating principle.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What if we have multiple values, how do we express all of them clearly?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to show everything your company believes in. If you try to express ten values at once, your message will get diluted, and your audience will get confused.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, focus on the two or three values that matter most to your stakeholders. That could mean your employees, your customers, your local community, or your investors, depending on your business model and stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n<style>\r\n  #ctablocks_inline_129{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_129 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_129 .button{\r\n        background-color: #3339F1;\r\n      color: #ffffff;\r\n    border-color: #3339F1 !important;\r\n  }\r\n  #ctablocks_inline_129 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_129 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_129 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_129 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_129\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Group-175063@2x.png\" alt=\"Try the Free Branding Kit from 10Web!\" title=\"Try the Free Branding Kit from 10Web!\">\r\n\t\t\t\t\t            <h4>Try the Free Branding Kit from 10Web!<\/h4>\r\n        <\/div>\r\n              <p>You\u2019ve done the work. Now build the brand that shows it!<\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/tools\/logo-maker\/\" class=\"button\"  data-gtag=\"cta-129\" data-buttontype=\"cta-inline\"\r\n\t        >Try the Branding Kit<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Communicate without greenwashing or performative DEI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your operations and brand identity are aligned with your values, the final step is to talk about it, but do it <\/span><b>carefully<\/b><span style=\"font-weight: 400;\">. This is where you can \u201caccidentally\u201d lose credibility. Consumers are increasingly skeptical of vague claims and polished campaigns that lack substance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Performative DEI or greenwashing doesn\u2019t just hurt your image, it creates long-term distrust. According to <\/span><a href=\"https:\/\/kpmg.com\/uk\/en\/media\/press-releases\/2023\/09\/over-half-of-uk-consumers-prepared-to-boycott-brands-over-misleading-green-claims.html\"><span style=\"font-weight: 400;\">KPMG\u2019s survey<\/span><\/a><span style=\"font-weight: 400;\">, 50% of consumers say they would boycott brands that mislead them about ESG efforts. So, it&#8217;s important to stay authentic and incorporate sustainability into brand with honest steps.\u00a0<\/span><\/p>\n<h3><b>How do you talk about your brand sustainability without sounding fake?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The answer is <\/span><b>progress over perfection<\/b><span style=\"font-weight: 400;\">. When everything\u2019s presented as perfect, especially when companies try to incorporate sustainability into a brand, the customers can sense it. Instead, share real results, and here\u2019s how:\u00a0<\/span><\/p>\n<table class=\"tenweb-table-new\" 20px=\"\" auto=\"\">\n<tbody>\n<tr>\n<td><b>What to Do<\/b><\/td>\n<td><b>Why It Matters<\/b><\/td>\n<td><b>Example<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Use real data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Specificity builds credibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201cWe reduced packaging waste by 20% last year,\u201d not \u201cWe care about the planet\u201d<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Back it up with proof<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Names, numbers, and third-party links show accountability<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mention your audit partner, certification, or NGO<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Acknowledge gaps<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shows honesty and direction, not just polish<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u201cWe\u2019ve launched inclusive hiring training. Next, we\u2019re reworking supplier standards.\u201d<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Be consistent across channels<\/span><\/td>\n<td><span style=\"font-weight: 400;\">People will compare your claims to your actions, especially on social and careers pages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Align messaging on site, LinkedIn, and job listings<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">What if you\u2019re still figuring things out and don\u2019t feel \u201cready\u201d to share?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As I already mentioned, today\u2019s audience values honest work in progress over radio silence or over-polished narratives. Let your audience know that you\u2019re in the process of review, or that you\u2019ll be focusing on specific ESG and DEI work for a specific time period, and keep them updated.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\"><span style=\"font-weight: 400;\">Edelman\u2019s 2023 Trust Barometer<\/span><\/a><span style=\"font-weight: 400;\"> found that 76% of people trust brands more when they admit their shortcomings. So, just lead with integrity. By documenting your journey, not just your outcomes, you build trust and signal accountability.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you care about things like sustainability or equity, your brand should show it, but only after your business does. Start by fixing what matters most to the people who matter to you. That might be your team. Your customers. The community you operate in. Start there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re ready to share? Be real. A single honest sentence is more powerful than a polished campaign. <\/span><a href=\"https:\/\/medium.com\/@PratikKalam\/good-brands-are-imperfect-how-flaws-build-authentic-connections-756b1c3b4e60\"><span style=\"font-weight: 400;\">76% of people say<\/span><\/a><span style=\"font-weight: 400;\"> they trust brands more when they admit what they\u2019re still working on. Use that. Don\u2019t try to look perfect. Just show the work.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FAQ to help you\u00a0incorporate sustainability into brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do you make a brand sustainable?<\/p>\n    <div class=\"faq_content\">This question doesn\u2019t have a cookie-cutter answer, all because every brand\u2019s different. You should just start by a review of how things operate now, and what are the key areas of improvement: cutting the waste, using better materials, and being honest about where your products come from. You don\u2019t need to overhaul everything overnight. Just start making changes that actually stick. Often, you\u2019ll save money and stress in the long run.<\/div>\n<\/div>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">Why is sustainability important in branding?<\/p>\n    <div class=\"faq_content\">Because it shows you\u2019ve thought things through. You\u2019re not just in it to sell as much as possible as fast as possible, you\u2019re building something that\u2019ll hold up. Plus, let\u2019s be real: customers care, and so do investors. Playing the long game is better for your reputation.<\/div>\n<\/div>\n<div class=\"faq-shortcode\">\n    <p class=\"faq_title\">How do you incorporate sustainability into your designs?<\/p>\n    <div class=\"faq_content\">Start by asking: do we really need this? Can we reuse something instead? Can we make it simpler, so it lasts longer? That\u2019s what it means to incorporate sustainability into brand design: being intentional, not wasteful. No gimmicks, just solid choices that feel right and work better.<\/div>\n<\/div>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n<style>\r\n  #ctablocks_inline_129{\r\n          background-color: #000000;\r\n        color: #ffffff;\r\n    border-radius: 6px;\r\n  }\r\n\r\n  #ctablocks_inline_129 p{\r\n    color: #ffffff;\r\n  }\r\n  #ctablocks_inline_129 .button{\r\n        background-color: #3339F1;\r\n      color: #ffffff;\r\n    border-color: #3339F1 !important;\r\n  }\r\n  #ctablocks_inline_129 .button:hover{\r\n    background: rgba(51,57,241,0.8);\r\n    color: #ffffff;\r\n    opacity: 1;\r\n  }\r\n        #ctablocks_inline_129 .ctablocks_content_info p {\r\n        padding-left: 36px;\r\n      }\r\n      #ctablocks_inline_129 .ctablocks_content_button {\r\n          margin-left: 37px;\r\n      }\r\n  @media screen and (min-width: 768px) and (max-width: 1260px) {\r\n      #ctablocks_inline_129 .ctablocks_content_button {\r\n          margin-left: 37px !important;\r\n      }\r\n  }\r\n  ;\r\n<\/style>\r\n<div id=\"ctablocks_inline_129\" class=\"ctablocks_container inline_type\r\n        \">\r\n\r\n  <div class=\"ctablocks_content clear\">\r\n    <div class=\"ctablocks_content_info\">\r\n      \r\n            <div class=\"title-wrap\">\r\n\t\t\t\t\t                  <img decoding=\"async\" src=\"https:\/\/10web.io\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Group-175063@2x.png\" alt=\"Try the Free Branding Kit from 10Web!\" title=\"Try the Free Branding Kit from 10Web!\">\r\n\t\t\t\t\t            <h4>Try the Free Branding Kit from 10Web!<\/h4>\r\n        <\/div>\r\n              <p>You\u2019ve done the work. Now build the brand that shows it!<\/p>\r\n          <\/div>\r\n    <div class=\"ctablocks_content_button\">\r\n              <a href=\"https:\/\/10web.io\/tools\/logo-maker\/\" class=\"button\"  data-gtag=\"cta-129\" data-buttontype=\"cta-inline\"\r\n\t        >Try the Branding Kit<\/a>\r\n            \r\n    <\/div>\r\n  <\/div>\r\n    <\/div>\r\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People don\u2019t just want brand promises anymore. They want receipts. Edelman\u2019s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you&#8230;<\/p>\n","protected":false},"author":124,"featured_media":75132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":"","tenweb_blog_toc":"<ul>\r\n\t<li>\r\n\t\t<a href=\"#1-incorporate-sustainability-into-brand-operations-first\">1. Incorporate sustainability into brand operations first<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#what-parts-of-your-business-should-reflect-your-values-first\">What parts of your business should reflect your values first?<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#what-if-youre-just-starting-out-and-dont-have-much-to-show-yet\">What if you're just starting out and don't have much to show yet?<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#2-show-your-values-through-design-messaging-and-behavior\">2. Show your values through design, messaging, and behavior<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#how-do-you-turn-your-values-into-branding-people-can-see\">How do you turn your values into branding people can see?<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#what-if-we-have-multiple-values-how-do-we-express-all-of-them-clearly\">What if we have multiple values, how do we express all of them clearly?<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#3-communicate-without-greenwashing-or-performative-dei\">3. Communicate without greenwashing or performative DEI<\/a>\r\n\t\t<ul>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#how-do-you-talk-about-your-brand-sustainability-without-sounding-fake\">How do you talk about your brand sustainability without sounding fake?<\/a>\r\n\t\t\t<\/li>\r\n\t\t\t<li>\r\n\t\t\t\t<a href=\"#what-if-youre-still-figuring-things-out-and-dont-feel-ready-to-share\">What if you\u2019re still figuring things out and don\u2019t feel \u201cready\u201d to share?<\/a>\r\n\t\t\t<\/li>\r\n\t\t<\/ul>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#conclusion\">Conclusion<\/a>\r\n\t<\/li>\r\n\t<li>\r\n\t\t<a href=\"#faq-to-help-you-incorporate-sustainability-into-brand\">FAQ to help you\u00a0incorporate sustainability into brand<\/a>\r\n\t<\/li>\r\n<\/ul>\r\n","tenweb_blog_competitor_type":"","tenweb_blog_competitor_names":"","tenweb_blog_twb_version":0,"tenweb_blog_type":""},"categories":[545],"tags":[],"class_list":["post-74913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - 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