{"id":75229,"date":"2025-08-03T21:46:51","date_gmt":"2025-08-03T21:46:51","guid":{"rendered":"https:\/\/10web.io\/blog\/?p=75229"},"modified":"2026-03-30T08:27:04","modified_gmt":"2026-03-30T08:27:04","slug":"using-testimonials-in-print","status":"publish","type":"post","link":"https:\/\/10web.io\/blog\/using-testimonials-in-print\/","title":{"rendered":"How to Feature Customer Testimonials in My Brochures or One-Pagers?"},"content":{"rendered":"

Start by using them to replace generic marketing claims with real customer proof. You probably already have powerful feedback sitting in your inbox. A glowing review. A spontaneous thank-you in chat. A line from a sales call that made you think, \u201cThat\u2019s exactly how we want to be described.\u201d<\/span><\/p>\n

Customer testimonials and reviews are some of the most powerful print marketing assets you already own. Used well in brochures and one-pagers, they can do what no headline or product pitch can: build trust, reduce friction, and help someone decide to choose you.<\/span><\/p>\n

This guide will show you how to choose and feature testimonials in printed marketing materials like sales one-pagers, leave-behind brochures, banners, and handouts. You\u2019ll also get tips from the Director of Customer Care at 10Web on how to spot the quotes that actually influence buying decisions. Let\u2019s break down how to turn casual praise into conversion gold, on paper.<\/span><\/p>\n

Why are testimonials effective, and how to spot the right one?<\/span><\/h2>\n

92% of people trust peer reviews more than traditional marketing copy<\/span><\/a>. When someone\u2019s deciding whether to trust your brand, what you say about yourself only goes so far. What really matters is what others say about you. That\u2019s why customer testimonials, when used well, can make a great shift in your print marketing.<\/span><\/p>\n

However, a testimonial like \u201cGreat service!\u201d might feel nice to read, but it won\u2019t help someone on the fence make a decision. So how do you know when a quote is actually worth using?<\/span><\/p>\n

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A strong quote should highlight a pain point that\u2019s common, demonstrate product value, or show what sets us apart.<\/p>\n

Zhanna Khachatryan, Director of Customer Care at 10Web<\/span><\/p>\n

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A strong one usually checks at least one of these boxes:<\/span><\/p>\n