GTM for WooCommerce FREE – Google Tag Manager Integration

This WordPress plugin is designed for effortlessly tracking eCommerce events through Google Tag Manager (GTM) and DataLayer, ensuring data consistency regardless of the number of connected platforms. Upon activation, it automatically pushes standard GA4 eCommerce events into GTM DataLayer, enabling users to integrate multiple analytics and marketing platforms seamlessly. The plugin comes with pre-packaged integrations for GA4 and Facebook Pixel, facilitating a quick setup process without the need for extensive GTM configuration. The core functionalities of the plugin include tracking essential events like 'Add To Cart' and 'Purchase,' which are crucial for conversion measurement and sales funnel analysis. To unlock full eCommerce event coverage and advanced features such as enhanced conversion tracking for Google Ads and presets for platforms like TikTok, Pinterest, and Microsoft UET, users can upgrade to the PRO version. The plugin's standout benefits include simplified integration within a single plugin, consistent data reporting, and adherence to Google Consent Mode v2 for data processing based on user consent.