Users appreciate this WordPress plugin for its comprehensive features, elegant design, and user-friendly interface. Many have lauded the prompt and helpful support provided by the developers, who are often quick to customize or fix issues. The plugin is particularly useful for product comparisons, as it meets most comparison needs and integrates well with WooCommerce. However, some users experienced conflicts with other plugins and incomplete support follow-ups, notably with WPML. Concerns were also raised about the plugin not displaying products by SKU and privacy issues when asked to share login credentials for problem resolution.