Users overwhelmingly praise the WordPress plugin for its ease of use, seamless setup, and effectiveness in handling tracking for various advertising networks like Google Ads and social media platforms. Many users appreciate the excellent support provided, which includes quick and helpful responses even for complex issues. The plugin has been particularly noted for making conversion tracking on WooCommerce easy, saving users from high costs and complications associated with hiring developers. However, some users experienced minor conflicts with other plugins and mentioned that a few premium features, such as Facebook CAPI, are not available in the free version. Overall, it is highly recommended for efficient and reliable tracking.