What is a Tag in WordPress

If you’re working with WordPress, you’ve likely encountered tags and might be wondering what purpose they serve. Tags are handy tools that enable you to group your posts by specific details or topics. When you use tags effectively, they can boost your site’s SEO and help search engines understand your content better.

Tags are especially useful for organizing your blog posts in a way that makes it easier for visitors to find related content. Each tag acts like a keyword that clusters posts sharing similar themes, enhancing user experience by allowing readers to find more of what interests them.

Understanding what is a tag in WordPress can significantly improve your site’s navigation and structure. Your readers will appreciate the seamless browsing experience, and search engines will reward your site with better rankings, making your content more visible online.

Understanding tags

Tags in WordPress help you categorize and identify your posts in a detailed way. They can enhance your site’s visibility, user experience, and SEO.

What are WordPress tags?

Tags are keywords or phrases you attach to WordPress posts. They describe specific details about your content. Unlike categories, which are broader and hierarchical, tags are more flexible and specific.

For example, if you write a book review, your tags might include the author’s name, the book’s genre, or themes discussed. Tags help visitors find similar posts by clicking on them.

WordPress tags are optional but very useful for organizing content. By using tags effectively, you can improve navigation on your site and ensure your content is easily accessible.

Benefits of using tags

Using tags in WordPress offers several advantages. Here are some of the benefits that you’ll get while using tags: 

  • Firstly, they enhance SEO by helping search engines understand and rank your content better. Properly tagged posts can appear in relevant search results, boosting your site’s visibility.
  • Tags also create tag archives, where all posts with the same tag are grouped together. This improves the user experience by allowing visitors to find related content easily. For instance, if a user clicks on the SEO tag, they can see all posts tagged with SEO on your site.
  • Lastly, tags improve site navigation. By tagging your posts, you help users browse through related topics, making your website more organized and user-friendly. This keeps visitors engaged and encourages them to explore more of your content.

Difference between categories and tags

Categories and tags are two types of WordPress taxonomies. Both help you organize your content, but they serve different purposes.

Categories are broad groupings of your posts. They are great for general topics and can have subcategories. For example, if you have a food blog, categories could be Recipes, Reviews, and Tips.

Tags, on the other hand, are more specific. They help pinpoint details within a post. If you’re writing a recipe for chocolate cake, tags could include dessert, chocolate, and baking.

How they differ


  • Used for broad topics
  • Can have a hierarchical structure (main and subcategories)
  • Required for every post (you must assign at least one category)


  • Used for specific details or keywords
  • No hierarchical structure
  • Optional; you can add many or none


Here’s how you might use categories and tags in a blog post:

Post title: Best Chocolate Cake Recipe

  • Category: Recipes
  • Tags: chocolate, cake, dessert, baking

SEO implications

Both categories and tags help with SEO but in different ways. Categories provide structure, making it easy for search engines to understand the main topics of your site. Tags offer more detail, helping search engines find relevant content within broader topics.

Adding tags in WordPress

In WordPress, adding categories and tags is simple.

  • Go to your post editor.
  • Use the Categories box to select or add categories.
  • Use the Tags box to add specific keywords.

When asking what is a tag in WordPress, remember that tags help refine and detail your content, complementing the broader organization provided by categories.

How to add tags in WordPress

Adding tags in WordPress is simple and helps you organize your posts better. Here’s how you can do it:

  1. Open your WordPress dashboard: Go to your WP-admin interface.
  2. Navigate to Posts: Click on the Posts section in the left-hand menu.
  3. Create a new post or edit an existing one: Click on Add New to create a new post. You can also edit an existing post by clicking on it.
  4. Find the Tags box: On the right-hand sidebar, look for the Tags box.
  5. Add relevant tags: Enter the tags you want to use, separated by commas. For example, you can use tags like blogging, SEO, WordPress.
    Save the post: Click on the Save Draft, Publish, or Update button to save your changes.

Adding tags not only organizes your posts but also helps visitors find related content easily. So next time you’re thinking about what is a tag in WordPress, remember it’s a handy tool to improve your site’s navigation.

Optimizing tags for SEO and usability

Optimizing tags can improve your site’s search engine ranking and make it easier for visitors to navigate. Focus on using relevant keywords and managing tags effectively.

Impact of tags on SEO

Tags play an important role in your site’s search engine optimization (SEO). When you use tags with relevant keywords, it helps search engines understand what your content is about. This can improve your site’s ranking in search results.

You should avoid using too many tags that can confuse search engines. Instead, focus on a few important tags. It is also a good idea to use the Yoast SEO plugin to ensure your tags are optimized correctly.

Be mindful of duplicate content issues that can arise when tag pages are indexed by search engines like Google. To prevent problems, some experts recommend setting your tag pages to noindex and nofollow. This ensures that your main content pages get the spotlight instead of competing with tag pages.

Tag management best practices

To manage tags effectively, start with keyword research. This helps you choose tags that are likely to be searched by your audience. When creating a tag, make sure it is clear and specific. A good tag should reflect the main topic of your post and include target keywords. Avoid using too many tags; keep it simple with only a few, well-chosen tags per post.

Keep an organized tag list. Use your site editor to ensure there are no duplicate or redundant tags. Regularly review and clean up your tags to maintain a neat and effective tagging system. This helps improve both SEO and usability, making it easier for search engines and users to navigate your site.

Different uses of tags on WordPress

Tags in WordPress are versatile tools. They help you organize your content and improve navigation for your readers.

Blog posts can be tagged with keywords related to their content. For example, a post about cooking might include tags like recipe, dinner, and vegetarian. These tags make it easier for visitors to find related posts on your blog.

Tag pages are automatically created when you add tags to posts. Each tag has its own page that lists all posts containing that tag. This means readers can click on a tag and see all relevant content, improving the user experience.

You can display a tag cloud on your website. This is a visual representation of your most used tags. The more a tag is used, the larger it appears in the cloud. This helps visitors quickly see what topics you write about most.

In conclusion, tags are a valuable tool for enhancing both your website’s organization and user experience. By strategically incorporating tags, you can connect related content, improve navigation for your visitors, and even potentially boost your site’s SEO.