Users generally appreciate the AdRotate plugin for its ease of setup, intuitive interface, and flexibility in managing ads. Features like detailed support manuals, the ability to group ads, and the use of shortcodes are particularly praised. It offers a free version that is comprehensive enough for many users, with the Pro version providing additional useful features. Many reviewers also highlight the plugin's ability to track views and clicks, which adds significant value. However, there are notable drawbacks. Some users have experienced technical issues, such as problems with ad display consistency, errors when removing the plugin, and bugs related to ad date settings. The user interface can sometimes be cluttered with promotional content for the Pro version, which some find intrusive. Documentation can be insufficient for complex setups, and some users report poor customer support experiences, particularly when dealing with more advanced features or seeking refunds.