The plugin is designed to enhance your website’s visibility on search engines by implementing Schema Markup, which helps generate eye-catching results known as Rich Snippets. These snippets provide a concise and visually appealing summary of your web page on search engines like Google, Yahoo, and Bing, and even on social media platforms like Facebook. Key features of the plugin include the ability to easily add various schema types such as Reviews, Events, Recipes, Articles, Products, and Services to your pages. This not only makes your search result listings more interactive with elements like star ratings, author photos, and prices but also improves your click-through rate (CTR) and overall search ranking. Future updates will add support for additional schema types like Breadcrumbs, Local Business, and Books. Users can also contribute to the plugin's development on GitHub.