Users appreciate CookiePro for its ease of installation, automated GDPR compliance, and free features like a region-based cookie banner, which other plugins often charge for. It helps users by automatically scanning the website for cookies and listing them, allowing visitors to selectively disable cookies, thus simplifying the compliance process. However, there are significant drawbacks. Some users criticize the plugin for increasing privacy issues by adding a third-party tracker under USA jurisdiction, making it unsuitable for EU/EEA users. Additionally, some find the registration and setup process overly complicated, and there's frustration over the plugin's inability to be activated or function correctly in some cases.