Users appreciate this WordPress plugin for its ease of installation and customization, reliable performance, and excellent support. It's particularly noted for its helpful instructions, intuitive use, and diverse features like customizable markers and multiple map creation. Users also value its effective visual integration into existing themes and fast, efficient customer support which resolves issues promptly, even for non-paying users. However, some users have experienced technical issues, such as Javascript console errors and difficulties with API key functionality. Others mentioned the inconvenience of metric units not matching regional settings and desired more advanced map setup features. Constant requests for feedback and occasional loading failures were also cited as points of frustration.