Users appreciate the GravityPDF plugin for its ease of use, comprehensive support, and ability to create professional-looking PDFs automatically from Gravity Forms. Many commend the exceptional customer service, noting prompt, clear, and effective assistance, even for free users. The plugin's capacity for customization through coding is praised, although some users find this a drawback due to the necessity of knowing PHP for advanced features. Documentation is extensive but sometimes perceived as complex or outdated. While the basic templates are functional, they are considered lacking in sophistication, with some users desiring more user-friendly, pre-built options. Overall, the plugin is highly recommended for its functionality and strong support.