Users appreciate the Shortcoder plugin for its ease of use, flexibility, and time-saving capabilities, particularly in managing and creating custom shortcodes without extensive PHP knowledge. It helps streamline repetitive tasks, making it simple to update content site-wide from one place. The plugin's compatibility with various scenarios, such as embedding JavaScript or integrating with WooCommerce, is highly valued. However, drawbacks include compatibility issues with WPML and TagDiv’s Newspaper template, and some users experienced difficulties post-update, losing style and script tags. Generally, the developer’s responsive support is well-regarded, improving user experience further. Overall, Shortcoder is praised for its powerful functions and efficient GUI.