Users appreciate this WordPress plugin for its effectiveness in exporting products to various platforms, especially Yandex Market. They commend the plugin for its ease of use, comprehensive functionality, and the ability to handle complex configurations and customizations. Support is frequently highlighted as a strong point, with quick, professional, and helpful responses from the developer, often resolving issues swiftly. However, some drawbacks include compatibility issues with certain other plugins, difficulties in generating new feeds, and occasional problems with price and attribute exporting. Users also noted a lack of some specific features like custom attribute addition and selective product export. Overall, the plugin is praised for improving workflow and solving essential tasks efficiently.