What Is Page Builder in WordPress

A page builder is a plugin that allows you to create, edit, and tweak your website layout without any coding knowledge. This makes it simple and flexible for anyone to build a professional-looking site. Creating a website on WordPress used to mean you needed coding skills or a lot of patience to get the layout just right. Now, thanks to page builders, you can design and customize your entire site with ease.

With a WordPress page builder, you get a more interactive and user-friendly interface. You can drag and drop elements like images, text, and buttons exactly where you want them. This functionality means you can visualize your changes in real-time, making the design process faster and more intuitive. Popular page builders like 10Web offer powerful features that even beginners find easy to use.

Whether you aim to change your website’s overall appearance or make small tweaks to individual sections, a page builder can help. It offers a level of control and creativity that’s hard to match. Simplifying the creation process enables you to focus more on your content and less on technical details.

WordPress page builders

WordPress page builders offer flexibility and ease when designing websites. They provide a visual interface and tools to customize layouts without coding skills.

Benefits of using a page builder

Easy to use: One of the main benefits of page builders is their ease of use. You can use drag-and-drop features to move elements, arrange sections, and change layouts. This visual approach allows you to see changes in real-time.

Pre-made templates: Page builders also come with pre-made templates that you can modify. This saves time and ensures a professional look. You can customize elements like text blocks, images, and buttons without needing to know HTML or CSS.

Elements and widgets: Another key feature is the ability to add advanced elements and widgets. These might include sliders, contact forms, and galleries. You can build complex layouts that are visually appealing. The flexibility provided is a significant advantage for anyone looking to create unique and functional pages.

AI-powered customization: A distinctive advantage of the 10Web AI Website Builder is its AI-powered customization feature. Unlike traditional page builders, 10Web allows users to generate a personalized website instantly by simply describing their business. The AI then creates a tailored website complete with AI-generated text and images, making the setup process extremely fast and reducing the need for manual adjustments. 

WordPress page builder vs. default WordPress editor

The default WordPress editor, also known as Gutenberg, offers basic tools for editing pages. It uses a block-based system for adding content like text and images. While useful, it’s more limited in features compared to page builders.Gutenberg editor

Page builders have a more robust set of tools. With a page builder, you can place elements exactly where you want them. This is because of the drag-and-drop interface, something the default editor lacks.

Additionally, page builders often include advanced design options. You can adjust CSS, change margins and padding, and add animations. These features are either missing or hard to achieve with just the default editor.

Ultimately, if you want more creative freedom and powerful tools, using a page builder is the way to go. It simplifies the process of designing and customizing your website without needing to write any code.

Key features of WordPress page builders

WordPress page builders allow you to create custom website layouts with ease. These tools offer features like drag-and-drop functionality, pre-designed templates, and responsive design options. Here is a simpler breakdown of the features. 

Drag-and-drop functionality

Central to most WordPress page builders, this feature lets you easily move elements like text, images, and widgets around your page.Builder editor drag-and-drop

With 10Web AI Website Builder, you can add rows, columns, and other design elements by simply dragging them from a menu. This not only allows you to see changes in real-time but also integrates AI to help optimize the placement and selection of these elements for the best user experience. 

This advanced interface helps minimize the focus on technical details, allowing more creative freedom in design.

Pre-designed templates and blocks

Page builders often come with pre-designed templates and blocks. These are useful when you need to create pages quickly. Templates can be entire web pages or specific elements like headers or footers.10Web Pre-designed templates and blocks

10Web AI Website Builder offers a range of templates that are fully customizable. Whether it’s a complete webpage or specific elements like headers and footers, you can adjust the content, colors, and images to seamlessly align with your brand.

Blocks offer smaller, modular components that you can mix and match to create your layout. This feature saves you time and ensures your design looks professional.

Responsiveness and preview options

One key feature of page builders is their responsiveness. This means your website will look good on any device, whether it’s a computer, tablet, or smartphone.

Many page builders offer preview options so you can see how your site will look on different devices. For example, you might use the preview tool to check how a page appears on a mobile screen.

Popular WordPress page builder plugins

WordPress page builder plugins provide an easy way to create custom layouts and designs without coding skills. Here’s a look at some of the most popular options available, each with unique features.

10Web AI Website Builder

10Web AI Website Builder is emerging as a powerful contender among popular WordPress page builder plugins. It stands out by leveraging artificial intelligence to automate the website creation process. In other words, you tell, AI creates.10Web AI website builder

This tool simplifies the initial setup by generating a fully functional website based on user-provided descriptions, which can then be customized using a drag-and-drop interface. 

With features like AI-generated content and image optimization, 10Web AI Website Builder caters to users seeking efficiency and advanced technological integration in their website design process. This makes it an attractive option for both novices and experienced developers looking to streamline their workflow.


Elementor is one of the most well-known WordPress page builders. It boasts over 4 million active installs, making it a popular choice among users. Elementor offers a drag-and-drop interface, making it easy to design pages. With numerous widgets and templates, you can create complex layouts with ease.Elementor builder

Divi Builder

Divi Builder, developed by Elegant Themes, is another top WordPress page builder. With Divi, you get a drag-and-drop interface paired with a WYSIWYG editor. This means you see exactly what your changes will look like in real-time.Divi Builder

Divi also includes a large library of pre-made layouts and templates. These can help you get started quickly. Divi’s flexibility makes it a strong choice for both beginners and advanced users. You can integrate it with numerous plugins and themes, expanding what you can do with your site.

Beaver Builder

Beaver Builder is praised for its ease of use and lightweight design. This page builder is perfect for beginners who want to create visually appealing websites without any hassle. The drag-and-drop editor simplifies the design process, allowing you to place elements exactly where you want them.Beaver Builder

While it may not have as many advanced features as some other builders, Beaver Builder is versatile enough for most needs. It includes a library of templates and responsive design options, ensuring your site looks great on all devices.

WPBakery Page Builder

WPBakery Page Builder, formerly known as Visual Composer, is one of the oldest and most trusted page builders for WordPress. It offers both front-end and back-end editing, giving you flexibility in how you design your pages.WPBakery Page Builder

This builder comes with a wide range of content elements and templates. You can easily integrate third-party plugins, further extending its capabilities. WPBakery Page Builder is compatible with most WordPress themes, making it a reliable option for many users.

Each of these page builder plugins offers unique features to help you create the website you envision. Choose the one that best fits your needs and experience level.

Enhancing your website with advanced features

Using a page builder in WordPress, you can include many advanced features like ecommerce integration, SEO optimization, and dynamic content. These tools can help you create a more engaging and efficient website.

Integrating ecommerce with WooCommerce

If you want to sell products or services on your website, adding WooCommerce can help. WooCommerce is a popular ecommerce plugin for WordPress. You can use drag-and-drop tools to design your store, create product pages, and set up a shopping cart.

Adding WooCommerce allows you to manage your products, handle payments, and process orders right from your WordPress dashboard. You can even add product galleries, images, and videos to showcase your items. Integrating WooCommerce makes it easy to turn your website into a powerful online store.

Optimizing for SEO and speed

SEO is key for getting your website noticed by Google and other search engines. Many page builders come with built-in SEO tools like meta tags, keywords, and schema markup. These features help improve your search engine rankings.

Speed is also important for user experience. A slow website can drive visitors away. Use tools like lazy loading, which delays loading images until they’re needed, to boost your site’s speed. Caching plugins can store static versions of pages to reduce load times.

By optimizing for SEO and speed, you ensure your website performs well and ranks higher on search engines.

Adding dynamic content and multimedia

Adding dynamic content keeps your site lively and engaging. Page builders allow you to easily add galleries, videos, and animated slideshows. These elements can make your site more interactive and visually appealing.

You can embed dynamic forms for visitor interaction or use multimedia to enhance your content. For example, adding videos or interactive maps can provide more information and keep users engaged.

Including these elements in your website makes it more attractive and functional. The ease of adding these features with a WordPress page builder means you can keep your content fresh and engaging without much hassle.

Learning what is page builder in WordPress, we can conclude that WordPress page builders revolutionize the way websites are designed by providing a user-friendly platform to create visually appealing and functionally rich websites. Whether you’re looking to overhaul your site’s layout or make minor adjustments, a page builder offers the flexibility and tools needed to execute your vision effortlessly, turning complex web design into a simple, enjoyable task.