Users appreciate this WordPress plugin for accurately tracking ecommerce data and facilitating Google Analytics integration, which provides valuable insights into business performance. The installation process is seamless, and the plugin is easy to use with thorough e-commerce tracking capabilities. Users commend its compatibility with Google Tag Assistant for testing and the option for multisite tracking, including GA4 support. Superior graphics and a user-friendly interface are also highlighted. However, the plugin generates deprecated warnings during debugging, indicating potential issues with future compatibility. Moreover, it requires a consent compliant cookie banner plugin for EU and UK users to comply with data collection regulations. Despite these drawbacks, users find it a reliable and cost-effective solution compared to alternatives.