Users appreciate the GTM4WP plugin for its ability to integrate Google Tag Manager with WordPress and WooCommerce. It aids in capturing detailed e-commerce conversion data and streamlines the process of setting up Google Tag Manager, making it indispensable for sites dealing with analytics and tracking. The plugin is praised for being user-friendly, offering robust functionality, and having excellent support and documentation from its developer, Thomas.
However, some drawbacks include issues with recent updates, poor customer support, and problems with tracking in certain browsers (Mozilla and Opera). Additionally, some users noted difficulties in setup and occasional conflicts with other plugins, leading to disruptions in site functionality.
