Users of the Ecwid WordPress plugin appreciate its ease of use, quick setup, and seamless integration across multiple platforms, including WordPress, Facebook, and Amazon. They find it highly intuitive, especially compared to more complex solutions like WooCommerce, and laud its comprehensive feature set and excellent support team. Users also highlight its clean user interface, suitability for beginners, and flexibility in design, which allows it to fit well with different WordPress themes. However, some drawbacks include slow site performance due to its JavaScript-based architecture, recurring issues with support, higher costs for advanced features, and limited SEO capabilities due to product data being hosted externally.