Users appreciate this WordPress plugin for its straightforward and effective integration of Google Analytics into WordPress dashboards. It serves as a strong replacement for the older GADWP, which was overtaken by commercial alternatives like ExactMetrics that introduced paid features and intrusive advertising. Users value it for its simplicity, ease of use, and ability to offer essential analytics without extra costs or unnecessary modifications. However, major drawbacks include its lack of updates for several years and incompatibility with Google Analytics 4 (GA4). Users express frustration over the developer's absence and the technical issues that arise from outdated PHP and other deprecated functions. They urge for an update to restore its functionality and compatibility with new standards.