GTM Server Side

The GTM Server Side plugin by stape.io is designed to streamline server-side tracking for WordPress websites, offering a seamless way to modify the Google Tag Manager (GTM) script with a tagging server URL. The plugin ensures that the GTM script is added to every page, integrates effortlessly with other WordPress plugins that include GTM scripts, and introduces a custom loader to make GTM and Google Analytics tracking undetectable by ad blockers and tracking prevention tools. Key features include sending data layer events and webhooks without relying on JavaScript, improving page speed, and incorporating e-commerce and user data into Data Layer events. This plugin is particularly beneficial for extending cookie lifetime with custom domains, enhancing tracking accuracy, and simplifying the integration of GTM scripts and e-commerce/user data on your website.