Independent Analytics – Google Analytics Alternative for WordPress

By Ben Sibley

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A simple WordPress analytics plugin that is GDPR compliant, lightning fast, and an alternative to Google Analytics.

4.8

Rating summary

Reviews

50K

Active installations

Download the Plugin View Demo

Independent Analytics – Google Analytics Alternative for WordPress

Overview

Compatibility

Installation instructions

Customer support & learning resources

Changelog

Main benefits

GDPR compliant

No external accounts needed

Interactive geolocation map

Zero performance impact

Detailed traffic sources

About this plugin

Author: Ben Sibley

Categories: SEO and Marketing

Version: 2.6.4

Last updated: 17-07-2024

WordPress version: 5.9

Tested up to: 6.5.5

PHP version required: 7.3.33

Languages: English (UK), Čeština [+9]

Tags:

Analytics Analytics dashboard Statistics Google analytics WordPress analytics

Learning resources: View resources

Overview

Independent Analytics is a comprehensive, GDPR-friendly website analytics plugin designed specifically for WordPress users, providing a robust alternative to Google Analytics. This free plugin integrates seamlessly into the WordPress admin dashboard, offering a complete suite of features without requiring an external account. Key functionalities include tracking and displaying your most popular posts and pages, identifying top traffic sources, providing geolocation data via an interactive world map, and generating detailed reports on devices, browsers, and operating systems used by visitors—all while maintaining virtually zero performance impact on your site. Its privacy-centric approach ensures no use of cookies nor storage of personally identifiable information, thus complying with GDPR regulations. The Pro version enhances these capabilities with real-time analytics, WooCommerce integration, email reports, and campaign URL tracking, available at a significant discount for early adopters.

Beautiful & Customizable Dashboard

Full-featured analytics dashboard inside WP admin
Quick Stats for total views & visitors
Visual Chart for daily traffic
Data Table for detailed page visits
Sort and filter data by various columns

GDPR Compliant

Does not use cookies
Does not store personally identifiable information
Data is created and stored entirely on your server
No need for a cookie popup

Top Traffic Sources

Referrer report shows every website that sent a visitor
Automatic detection for popular search engines and social sites
Filter and sort referrers as needed
Identify effective marketing tactics

Geolocation Report

Geolocation dashboard shows visitor locations
Data includes continent, country, region, and city
Custom date range, sort, and filter options
Understand geographic distribution of visitors

Features list

Feature

Free version

Premium version

Install on unlimited sites

Allows installation on an unlimited number of websites.

Beautiful analytics dashboard

Provides an aesthetically pleasing analytics dashboard.

Traffic sources

Tracks and displays the sources of your website traffic.

Geographic data

Offers insights into the geographic locations of your visitors.

Deep WordPress integration

Seamlessly integrates with WordPress for enhanced functionality.

Device data

Collects and shows data on the devices used by your visitors.

GDPR friendly

Ensures compliance with GDPR regulations.

Zero setup

Requires no setup for immediate use.

Includes everything in Free

Access to all features available in the Free plan.

Campaigns

Create and manage marketing campaigns.

Real-time analytics

Monitor your data and metrics in real-time.

WooCommerce analytics

Analyze your WooCommerce store's performance.

Form Tracking

Track user interactions with forms on your site.

Email reports

Receive detailed reports via email.

More features coming soon

Stay tuned for additional features in future updates.

Priority email support

Get faster responses with priority email support.

1 year of updates

Receive updates and new features for one year.

Pricing

FREE

$0 / Free

Plan includes

Install on unlimited sites

Beautiful analytics dashboard

Traffic sources

Geographic data

Deep WordPress integration

Device data

GDPR friendly

Zero setup

Buy Now

PRO

$54 / year

Plan includes

Includes everything in Free

Campaigns

Real-time analytics

WooCommerce analytics

Form Tracking

Email reports

More features coming soon

Priority email support

Buy Now

In some cases companies have different prices based on various components like a location. As a result the prices displayed here can differ from the ones you see on their websites.

See all pricing options

Rating and reviews

4.8

Rating summary

Reviews

50K

Active installations

User sentiment analysis

Users highly appreciate the Independent Analytics plugin for its simplicity, ease of installation, and clear and customizable interface. It provides real-time data and essential metrics without overwhelming complexity, making it an excellent alternative to Google Analytics, especially for small to medium-sized sites. The plugin’s compliance with GDPR standards, lack of cookie usage, and storage of data on the user's server enhance privacy and performance, avoiding the slowdown associated with many analytics tools. However, some users experienced issues during plugin updates, database management after uninstallation, and discrepancies in traffic reporting. Enhancements in user interface reporting, like country-specific data integration and session duration metrics, are desired. Overall, this plugin delivers streamlined functionality with strong support and development for future improvements.

macsopinion

17 Aug, 2024

Since Jetpack classified my site as commercial because I have AdSense on my site and make less than $1 a month they thought I could afford to pay over $100 a month for their Stats tool by disabling the free stats tool.Thankfully after posting on Redditt’s r/WordPress asking for free alternatives it was suggested that I get Independent Analytics and I’m glad they did. Independent Analytics has everything Jetpack does and more. All the free features are perfect for what I need, although it would be nice to see a feature that can track link clicks on my posts just to see what links are being clicked on like JP offered. But all in all, I’m very impressed with this plugin. Looks visually appealing, easy to navigate and customize and the setup is as simple as a single click. You snooze you loose Jetpack! Thanks to Independent Analytics I can still spy… errr.. I mean track my stats on my simple blog.

Torsten8579

14 Aug, 2024

After trying out a whole range of different plugins and external solutions as a possible alternative to Google Analytics, we finally came across ‘independent analytics’. After a short while of use, it quickly became clear, that this plugin also beats some much more expensive solutions by far. It shows far more meaningful analyses than the competition. Of course, we also have potential wishes for the future development of the plugin. But for the moment, we don’t miss any serious overviews. In addition, it is GDPR compliant and does not affect the backend or frontend with negative speed losses. Recommended without compromise.

Vincent Breton

13 Aug, 2024

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whittledlovelies

12 Aug, 2024

Where other similar plugins have failed leaving me for days after updates with no stats, this one works time and time again! Thanks!

symkrilag

11 Aug, 2024

Thank you for your really excellent job! simple,practical a useful creative tool!

Independent Analytics – Google Analytics Alternative for WordPress

Overview

Compatibility

Installation instructions

Customer support & learning resources

Changelog

Main benefits

About this plugin

Overview

Beautiful & Customizable Dashboard

GDPR Compliant

Top Traffic Sources

Geolocation Report

Features list

Pricing

Plan includes

Plan includes

Rating and reviews

User sentiment analysis

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FAQ

Does this use Google Analytics?

Can I use Independent Analytics and Google Analytics at the same time?

Will it slow down my site?

Does tracking start right away?

What metrics does it track?

Do I need to use a cookie popup with it?

Is there a tracking code?

Does it work if I use Matomo?

Are bot visits counted?