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Matomo Analytics – Ethical Stats. Powerful Insights.

Matomo Analytics – Ethical Stats. Powerful Insights.

Privacy friendly, GDPR compliant and self-hosted, Matomo is the #1 Google Analytics alternative that gives you full control over your data and protect …

4.5

Rating summary

156

Reviews

90K

Active installations

Matomo Analytics – Ethical Stats. Powerful Insights.
Matomo Analytics – Ethical Stats. Powerful Insights.
Matomo Analytics – Ethical Stats. Powerful Insights.
Matomo Analytics – Ethical Stats. Powerful Insights.
+8

Overview

Compatibility

Installation instructions

Customer support & learning resources

Changelog

Main benefits

100% data ownership

Super easy to install

Free to use forever

Protects user privacy

Supports over 50 languages

About this plugin

Categories: SEO and Marketing
Version: 5.1.2
Last updated: 19-07-2024
WordPress version: 4.8
Tested up to: 6.5.5
PHP version required: 7.2.5
Languages: Čeština, Deutsch (Sie) [+10]
Learning resources: View resources

Overview

The Matomo Analytics for WordPress plugin is designed for WordPress website owners seeking a robust and privacy-focused alternative to Google Analytics. This plugin offers an extensive suite of features to help users gain valuable insights and improve their website performance while maintaining complete control over their data. Key advantages include 100% data ownership, a time-saving and user-friendly interface, GDPR compliance, and comprehensive eCommerce support. Additionally, it supports over 50 languages, provides real-time reports, and offers a range of visualization tools. For those needing advanced features, premium options like Heatmaps, Form Analytics, and SEO functionalities are available. Ideal for those aiming to grow their business with ethical and secure analytics, Matomo empowers users to understand their audience and enhance their marketing strategies effectively.

100% Data Ownership

  • No third-parties taking ownership of your data
  • All data is stored in your WordPress and not sent to any third party or different country
  • Full control over your data with no on-selling

Ease of Use

  • Super easy to install with no coding or technical knowledge needed
  • Designed to save time with out-of-the-box features
  • Supports over 50 languages

Privacy Protection

  • Superb user privacy protection
  • Features to anonymize data and IP addresses
  • GDPR Manager and features to export and delete data for GDPR compliance

Comprehensive Features

  • Ecommerce features supporting WooCommerce, Easy Digital Downloads, and MemberPress
  • Campaign tracking, visitor profiles, and extensive geolocation reports
  • Real-time reports, dashboards, and many different visualizations

Features list

Feature

Premium version

Unlimited websites

Host and manage an unlimited number of websites.

Free 30-day trial

Try all features free for 30 days.

Save $3113/year

Annual savings of $3113 on subscription.

Access to 18 exceptional plugins

Utilize 18 high-quality plugins for enhanced functionality.

Activity Log

Track and monitor all user activities.

LoginSAML

Secure login with SAML authentication.

1-click installation & update

Easily install and update with a single click.

Safe & Secure online payment

Make payments securely online.

Crash Analytics Overview

Get insights into app crashes and performance issues.

Real-time View

Monitor activities and data in real-time.

Click Heatmap

Visualize user clicks on your website.

Session Recording

Record and playback user sessions.

Move And Click Path

Track user movements and clicks on your site.

Session Recording Player

Play back recorded user sessions.

AB Testing Manage A B Tests

Create and manage A/B tests for optimization.

Funnels Custom Reports

Generate custom reports for sales funnels.

Pricing

Premium Bundle (Up to 4 users)

$1729 / year

Plan includes

Unlimited websites
Free 30-day trial
Save $1453/year
Access to 18 exceptional plugins
SEO & Marketing Attribution
SEO Web Vitals
Search Engine Keywords Performance
Multi Channel Conversion Attribution
Buy Now

Premium Bundle (Unlimited users)

$5179 / year

Plan includes

Unlimited websites
Free 30-day trial
Save $3113/year
Access to 18 exceptional plugins
Activity Log
LoginSAML
1-click installation & update
Safe & Secure online payment
Buy Now

In some cases companies have different prices based on various components like a location. As a result the prices displayed here can differ from the ones you see on their websites.

See all pricing options

Rating and reviews

4.5

Rating summary

156

Reviews

90K

Active installations

5
4
3
2
1

User sentiment analysis

Matomo Analytics receives praise for being a comprehensive, open-source alternative to Google Analytics, strongly appreciated for its GDPR compliance and data privacy. Users appreciate its vast analytics capabilities, ease of installation, and absence of intrusive ads or pop-ups. It offers faster data loading and more detailed reports compared to Google Analytics. Many users also commend its excellent customer support and ethical approach. However, several report significant drawbacks, including technical errors, complex setup, critical compatibility issues with other WordPress plugins, and lack of intuitive design. The plugin tends to consume considerable database space and may crash sites, posing challenges for non-technical users.
AForumUser

AForumUser

06 Aug, 2024

An excellent free tool for tracking cookieless analytics, however not the most intuitive. My plugin collects links twice each time, plus appears to split the same user into different sessions, so not the most accurate. If you’re not a paid user, there’s no support other than a voluntary forum, where lots of answers go unreplied. To be honest that seems fair for a free tool, but it does mean parts of the plugin remain a mystery. That said, I’ve been able to set-up and track tags, just as with GA, by following the tutorials on the developer’s site. My WordPress dashboard has displayed Matomo diagnostics warnings since installation about charset and logs which I’ve never been able to fix, so getting a seamless experience may also depend on your hosting. Edit – July 31, 2024: Seems fair that I add a star to my review. The plugin does have a steeper learning curve than some, but the free support I’ve received on this forum has been top notch. This topic was modified 2 weeks, 5 days ago by AForumUser.
cybereve

cybereve

28 Jul, 2024

La version de base gratuite est une bonne alternative à son célèbre concurrent. L’installation via l’extension sur wordpress est très simple en revanche si vous hébergez la solution sur votre serveur c’est un peu plus long mais très efficace. Merci
x3902849375

x3902849375

27 Jun, 2024

This plugin generates errors with extremely complicated and technical fixes. It is not worth the trouble it causes for the average, not super-technically-expert person. I don’t recommend it. There must be an easier way.
Juarez Meireles

Juarez Meireles

20 Jun, 2024

Simplesmente o melhor plugin grátis de estatísticas que já testei.Espero que continue assim sempre!Tem tudo que preciso na versão gratúita!Parabéns!
Andy Navarro

Andy Navarro

07 May, 2024

I’m using Matomo in my WordPress sites. I would recommend it for all.

FAQ

Is there a demo available?

Does Matomo care about security?

How can I get involved?

How do you ensure quality?

Can I disable the Tag Manager?

How do you support WP Multisite?

Which MySQL versions are supported?

Which browsers do you support?

What are your contact details?

Can I import reports from WP Statistics plugin?

Where do I find all other available FAQs?