Overview
Compatibility
Installation instructions
Customer support & learning resources
Changelog
Main benefits
Capture user interactions
Support for Conversions API
Optimize ad targeting
Decrease cost per action
Measure results effectively
About this plugin
Categories: Integration and APIs
Version: 3.0.16
Last updated: 12-03-2024
WordPress version: 5.7
Tested up to: 6.2.6
PHP version required: 7.2
Languages: English (Australia), English (Canada) [+27]
Tags:
Learning resources: View resources
Overview
This WordPress plugin is designed to install a Meta Pixel on your website, enabling you to track user interactions such as Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase events. It provides enhanced tracking capabilities by supporting the Conversions API, which establishes a direct connection between your marketing data and Meta systems (such as Facebook and Instagram). This integration allows for better ad targeting, improved retargeting strategies, and reduced advertising costs by providing more reliable data. With this plugin, you can gain detailed insights into customer actions after viewing your ads, thereby optimizing your marketing efforts and measuring results more effectively across Meta technologies.
Capture User Actions
- Install a Meta Pixel to track actions like Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase events.
- Gain insights into user interactions on your page.
Enhanced Retargeting
- See when customers take action after viewing your ads on Facebook and Instagram.
- Improve retargeting strategies based on user behavior data.
Cost Efficiency
- Using the Conversions API alongside the Pixel helps decrease your advertising costs.
- Creates a more reliable connection for the delivery system.
Optimized Ad Targeting
- The Conversions API connects your marketing data directly with Meta systems.
- Helps optimize ad targeting and measure results across Meta technologies.
Rating and reviews
Vũ Duy Hiền
07 Jan, 2025
I just installed it so I don’t know the results yet. But the facility prevents everything well and better than I expected.
Nightw0lv
19 Nov, 2024
The fact that after 4 years they added minimum requirement PHP 8.1 without notice just from one update to another is a nightmare for developers that will automatically break their site, and for that is -1 star not even 1, I like the latest technologies too but its not for personal work.
This topic was modified 2 months, 1 week ago by Nightw0lv.
Thilina Wickramasinghe
13 Nov, 2024
Still PHP 7.4 is using many websites. But the dev team has released the latest version without any backward compatibility to PHP 7.4.
scottccm
13 Nov, 2024
Would be great if this plugin supported more PHP versions. Sadly it does not.
This topic was modified 2 months, 2 weeks ago by scottccm.
bjoernheede
06 Nov, 2024
Not compatible to php 7.4 –> useless