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Plausible Analytics

Plausible Analytics

Plausible Analytics is an easy-to-use, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

5

Rating summary

26

Reviews

10K

Active installations

Plausible Analytics
Plausible Analytics
Plausible Analytics
Plausible Analytics
Plausible Analytics
+1

Overview

Compatibility

Installation instructions

Customer support & learning resources

Changelog

Main benefits

Privacy-friendly web analytics

Lightweight script, fast site

No cookie banners needed

Track conversions and campaigns

Invite team members easily

About this plugin

Categories: SEO and Marketing
Version: 2.0.9
Last updated: 22-05-2024
WordPress version: 5.3
Tested up to: 6.4.5
PHP version required: 7.0
Languages: Dansk, Deutsch [+7]
Learning resources: View resources

Overview

Plausible Analytics is a lightweight, open source, and privacy-focused web analytics tool that serves as a user-friendly alternative to Google Analytics, especially for users seeking GDPR, CCPA, and PECR compliance without using cookies. Tailored for seamless integration with WordPress, this plugin allows users to effortlessly track site traffic, ecommerce revenue, goal conversions, and more, all while maintaining site speed with its sub-1KB footprint. It includes features like real-time dashboards, user role-specific access, and custom event tracking, offering comprehensive analytics that are easy to understand and manage. Additionally, Plausible supports importing historical Google Analytics data and integrates with Google Search Console, enabling a smooth transition for new users. With a commitment to sustainability and privacy, Plausible promises a transparent, subscription-based service that avoids the pitfalls of traditional surveillance capitalism.

Smooth transition from Google Analytics

  • Realtime dashboard and entry pages report
  • Integration with Search Console
  • Track paid campaigns and conversions
  • Invite team members
  • Import historical stats from Google Analytics

Simple analytics at a glance

  • Easy to understand and cuts through the noise
  • Check site traffic and get essential insights on one page
  • No need for custom reports or dashboards

Lightweight script that keeps your site speed fast

  • Script is 45 times smaller than Google Analytics
  • Reduces page weight and improves site load speed
  • Reduces carbon footprint for a greener web

No need for cookie banners or GDPR consent

  • Privacy-friendly and anonymous site measurement
  • No cookies or personal data collection
  • No cross-site or cross-device tracking
  • Data processed exclusively within the EU

Features list

Feature

Free version

Premium version

Simple metrics

Provides basic analytics data.

Lightweight script

Uses minimal resources for tracking.

GDPR/CCPA Compliant

Adheres to privacy regulations.

Open source

Source code is publicly available.

Track clicks on external links

Monitors clicks on outbound links.

Track file downloads

Records file download activities.

Setup goals and custom events

Allows creation of specific tracking events.

Check stats dashboard in WordPress

View analytics directly in WordPress.

Track 404 error pages

Logs occurrences of 404 errors.

Track post authors and categories

Analyzes data by authors and categories.

Send custom properties

Allows sending of custom data attributes.

Track ecommerce revenue

Monitors sales and revenue data.

Exclude specific pages from tracking

Omits certain pages from analytics.

Exclude admins from tracking

Prevents admin activities from being tracked.

Allow specific user roles to access stats dashboard

Grants dashboard access based on user roles.

Pricing

Free Trial

$0 / 30 days

Plan includes

Simple metrics
Lightweight script
GDPR/CCPA Compliant
Open source
Track clicks on external links
Track file downloads
Setup goals and custom events
Check stats dashboard in WordPress
Buy Now

Paid Plan

$9 / monthly

Plan includes

Simple metrics
Lightweight script
GDPR/CCPA Compliant
Open source
Track clicks on external links
Track file downloads
Setup goals and custom events
Check stats dashboard in WordPress
Buy Now

In some cases companies have different prices based on various components like a location. As a result the prices displayed here can differ from the ones you see on their websites.

See all pricing options

Rating and reviews

5

Rating summary

26

Reviews

10K

Active installations

5
4
3
2
1
DIGITAREZ

DIGITAREZ

29 May, 2024

Installation is quick and easy, and the interface is clean and user-friendly, perfect for both beginners and experts. By not using cookies and complying with GDPR, it ensures user privacy. Additionally, its impact on site performance is minimal due to its lightweight script. If you’re looking for a straightforward alternative to Google Analytics, Plausible is the ideal choice. Highly recommended!
pguilha

pguilha

10 Feb, 2024

I went with plausible for a simpler and privacy-focused alternative to GA and it does not disappoint. Clear analytics, simple to use, great for our users. When I encountered an issue after an update, they responded within minutes and helped troubleshoot. Can’t recommend it enough.
Valerie Hayes

Valerie Hayes

22 Aug, 2023

I am very impressed with this plugin. It provides an excellent range of information to review on a daily basis, without being cumbersome. It lets me keep a finger on the pulse of my website, and provides an interconnectivity with users that is natural and intuitive. When you put a lot of work into a website, it so important to find a way to track visitors to the site, without getting buried in the analytics, and a confusing set of directions. In my opinion, the developers of this plugin are brilliant. They clearly know what they are doing. They have a grassroots type approach, and treat you like a real person when you contact them. I would give them a five star review any day of the week, and am so glad I found this option for tracking visitors on my website. It’s by far the best tracking plugin I have used thus far, over a period of ten years. All I can say is thank you! This topic was modified 11 months ago by Valerie Hayes. This topic was modified 11 months ago by Valerie Hayes.
shnipps

shnipps

15 Aug, 2023

The plugin works great. But the real power is in the analytics tool itself. I’ve been using it for over a year now. And I’m sooo happy that I don’t have to deal with Google Analytics anymore. Never looked back. Plausible is clean, easy to understand and the documentation is fantastic. Customer support is amazing and I feel good about using a privacy-first analytics tool. Oh yeah, pricing is very fair.
vegasdood

vegasdood

15 Aug, 2023

OMGosh…with this latest update to an already confusing GA platform, I knew it was FINALLY time to wave goodbye to GA! How many man-hours have I wasted implementing reporting dashboards because Google changes their permissions and codes, etc. I was able to take my 75+ websites and implement this Plausible solutions…so lightweight and worthy of the nominal costs involved. I then created a master private page of all my accounts I can quickly scroll and see each accounts web traffic quickly. I also appreciate this company is in the EU and more compliant than here in the USA and also I can tell my customers their web analytics will not be sold to some 3rd party. Back in the day, you did GA because it was assumed this would net you better indexing…not so Joe! Thanks Plausible!

FAQ

Why should I stop using Google Analytics on my website?

Why is Plausible not free like Google Analytics?

Is there a demo available?

How can I contribute to Plausible?

How can I contact you?

What makes Plausible Analytics privacy-friendly?

Can I import my historical Google Analytics data into Plausible?

Does Plausible Analytics affect my site speed?