Users praise the Surfer SEO WordPress plugin for its SEO optimization capabilities and features, which are simple to learn and follow. It helps streamline content writing, content planning, and keyword research, saving users significant time, especially during content exportation into various themes. While the tool has a steeper learning curve and may be more expensive compared to others, users find it worth the investment due to its robust functionalities. Users find writing to be easier, with keyword guesswork eliminated, and appreciate the exact search volume and keyword suggestions. However, some avoid writing directly in WordPress to prevent potential content loss due to page refreshes or connectivity issues.