Users have expressed high praise for the UpdraftPlus WordPress plugin, highlighting its ease of use, reliability, and comprehensive backup capabilities. Many commend the plugin's ability to effortlessly schedule and automate backups, reducing the worry of data loss. It's seen as a lifesaver for restoring websites after mishaps and is appreciated for its seamless integration with external storage services like Dropbox and Google Drive. Users also find it invaluable for migrating websites between servers. However, some users criticize the frequent advertising within the plugin and have noted issues with performance on larger sites. Others have had difficulties with the restore function, leading some to recommend hosting provider backups instead.