The Ease Image Optimizer WordPress plugin is designed to enhance your website's performance by converting standard JPEG, PNG, and GIF images into more efficient WebP and AVIF formats, dramatically reducing page weight without sacrificing quality. Once installed, the plugin effortlessly converts your existing and new images in the Media Library, ensuring that over 90% of internet users with WebP-compatible browsers can benefit from faster loading times. This leads to a lighter server load and improved Google rankings. The PRO version extends functionality to AVIF, which provides superior compression and quality. The plugin works seamlessly without altering the original images or causing cache issues, and even supports additional directories like /plugins and /themes. Enjoy a more efficient and optimized website with minimal effort, and consider the PRO version for advanced features and dedicated support.