Users appreciate that the plugin offers a variety of options in its free version, making basic tracking for platforms like Facebook and Google Ads accessible. They find the support team excellent, responsive, and helpful, enhancing their overall experience. The plugin is effective for tracking WooCommerce conversions and linking them to marketing efforts. However, many users report significant drawbacks, including critical bugs, lack of timely updates, tracking errors, and compatibility issues with other tools like MailChimp and the new Facebook Pixel tracking events. Several users also mention high costs, fatal errors, and programming issues that render the plugin unreliable or unusable in specific scenarios.
