Users appreciate WPForms for its simplicity, intuitive interface, and ease of use, particularly the drag-and-drop form builder. They value its customizable options, including integration with various tools and advanced features like reCAPTCHA to prevent spam. The plugin’s responsive design ensures forms look great on all devices. Excellent customer service and regular updates add to the reliability. However, users have noted drawbacks, such as deceptive pricing and limited features in the free version, making essential functions like accessing form entries and adding phone numbers only available in the Pro version. Some also mention difficulty aligning form fonts with website fonts and issues with spam control features not being available in basic plans.