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From mission statement to
full brand identity

Mission Statement
Generator.

Provide a brief overview of your business, including its name, product or service, goals, and target audience.
FreshBites delivers healthy meals to help busy professionals stay fit arrow
EcoPrint offers eco-friendly printing to reduce environmental impact arrow
TechWave provides IT solutions to help startups scale efficiently arrow
FitLife Gym helps individuals achieve their fitness goals with expert training arrow
Pet Haven offers premium care to ensure pets stay happy and healthy arrow
BrightLearn offers online courses to help people grow their careers arrow
FreshBites delivers healthy meals to help busy professionals stay fit arrow
EcoPrint offers eco-friendly printing to reduce environmental impact arrow
TechWave provides IT solutions to help startups scale efficiently arrow
FitLife Gym helps individuals achieve their fitness goals with expert training arrow
Pet Haven offers premium care to ensure pets stay happy and healthy arrow
BrightLearn offers online courses to help people grow their careers arrow
300K+ people have already built their brand with 10Web.
300K+ people have already built their brand with 10Web.
300K+ people have already built their brand with 10Web.
300K+ people have already built their brand with 10Web.
300K+ people have already built their brand with 10Web.
300K+ people have already built their brand with 10Web.

What is a mission
statement?

A mission statement is a concise, clear
declaration of a business's purpose,
values,
and goals. It explains why the organization
exists
and provides
direction for its future.
Mission statements communicate
a company's
intentions to both its team
and the public,
aligning everyone toward
common objectives.

Why do you need
a mission statement?

A mission statement isn’t just a formality—
it’s a key tool for defining
a business’s
purpose,
aligning its team, and sharing
its values with others.
Here’s why a mission
statement matters:

Defines purpose and direction
A mission statement gives the business a clear purpose, helping everyone understand what it stands for and where it’s headed.
Aligns team and builds unity
When employees know the mission, they’re able to work toward shared goals, creating a unified team focused
on a common vision.
Communicates values and builds trust
The mission statement shares the business’s core values with customers and stakeholders, setting expectations and fostering trust.
Guides decisions and increases focus
As a reference point, the mission statement ensures decisions align with the company’s purpose, keeping everyone focused and motivated.
Defines purpose and direction Aligns team and builds unity Communicates values and builds trust Guides decisions and increases focus

Defines purpose and direction

A mission statement gives the business a clear purpose, helping everyone understand what it stands for and where it’s headed.

Defines purpose and direction

Aligns team and builds unity

When employees know the mission, they’re able to work toward shared goals, creating a unified team focused
on a common vision.

Aligns team and builds unity

Communicates values and builds trust

The mission statement shares the business’s core values with customers and stakeholders, setting expectations and fostering trust.

Communicates values and builds trust

Guides decisions and increases focus

As a reference point, the mission statement ensures decisions align with the company’s purpose, keeping everyone focused and motivated.

Guides decisions and increases focus
Defines purpose and direction
A mission statement gives the business a clear purpose, helping everyone understand what it stands for and where it’s headed.
Defines purpose and direction
Aligns team and builds unity
When employees know the mission, they’re able to work toward shared goals, creating a unified team focused
on a common vision.
Aligns team and builds unity
Communicates values and builds trust
The mission statement shares the business’s core values with customers and stakeholders, setting expectations and fostering trust.
Communicates values and builds trust
Guides decisions and increases focus
As a reference point, the mission statement ensures decisions align with the company’s purpose, keeping everyone focused and motivated.
Guides decisions and increases focus

How to generate
a
mission statement.

Creating an impactful mission statement
is easy with our AI tool.
Just follow these
simple steps
to craft a meaningful message
that reflects your brand’s purpose.

Describe your brand.

Begin by sharing details about
your
company, including your brand's
goals,
target audience, and main product
or service.

Generate with AI.

Let AI work its magic! Using your input,
our tool creates mission statements
that perfectly capture your brand’s core values and vision.

Select and use.

Once your mission statement is ready,
simply choose the best option and share it wherever your brand needs visibility.

Key elements
of a winning mission statements

Want your mission statement to stand out? Discover the key elements that make it impactful,
from purpose and values to clarity and inspiration.

Purpose

Define why your company exists and the positive impact it aims to create in the world or industry.

Tesla
To accelerate the world’s transition to sustainable energy.

Tesla’s purpose is clear: it exists to drive a shift towards renewable energy solutions.

Values

Emphasize the principles that guide your business actions and decisions, reflecting what truly matters to your brand.

Patagonia
We’re in business to save our home planet.

Patagonia’s mission reflects its commitment to environmental protection, emphasizing sustainability as a core value.

Audience

Identify who your mission serves, focusing on the people or communities that benefit most from your brand’s work.

Netflix
To entertain the world

Netflix’s mission focuses on its audience of global viewers, aiming
to provide entertainment that resonates with people everywhere

Inspiration

Choose language that sparks motivation and emotional connection, encouraging others to believe in and support your mission.

Nike
To bring inspiration and innovation to every athlete in the world.

Nike’s mission is motivational, aiming to inspire and empower people worldwide, whether they see themselves as athletes or not.

Uniqueness

Showcase what makes your brand different, highlighting qualities that distinguish you from competitors and create a strong identity.

Apple
To bring the best user experience to customers through innovative hardware, software, and services.

Apple’s mission highlights its unique focus on seamless technology integration and user experience as a differentiator.

Clarity

Keep it simple and easy to understand, ensuring your mission statement resonates quickly and leaves a lasting impression.

Google
To organize the world’s information and make it universally accessible and useful.

Google’s mission is straightforward and instantly understandable, clearly defining its role in managing global information.

*Disclaimer: The logos, mission statements, and brand names displayed on this website are the intellectual property of their respective owners. They are used here solely for illustrative purposes to demonstrate the
importance of impactful branding. These examples are not generated by our tool, and their inclusion does
not imply any affiliation, endorsement, or sponsorship by the respective companies.

More successful
mission
statement examples.

Great mission statements inspire action and show
what a company is all
about. To give you ideas, we’ve
gathered mission statements from famous
companies
you know and love.

These examples show how a great mission statement
explains what
a company stands for and why it matters.
By looking at them, you can
start thinking about
your own goals and how to share them in a clear
and
meaningful way. Check out these examples,
get inspired, and use our tool
to create a mission
statement that’s simple, impactful, and uniquely yours.

Microsoft

To empower every person and every organization
on the planet to achieve more.

Amazon

To be Earth’s most customer-centric company,
where customers can find and discover anything
they might want to buy online.

Starbucks

To inspire and nurture the human spirit – one person,
one cup, and one neighborhood at a time.

SpaceX

To revolutionize space technology, with the ultimate
goal of enabling people to live on other planets.

Coca-Cola

To refresh the world in mind, body, and spirit. To inspire moments
of optimism and happiness through our brands and actions.

LinkedIn

To connect the world’s professionals to make them
more productive and successful.

Facebook

To give people the power to build community and bring
the world closer together.

Walmart

To save people money so they can live better.

More successful
mission
statement examples.

Great mission statements inspire action and show
what a company is all
about. To give you ideas, we’ve
gathered mission statements from famous
companies
you know and love.

These examples show how a great mission statement
explains what
a company stands for and why it matters.
By looking at them, you can
start thinking about
your own goals and how to share them in a clear
and
meaningful way. Check out these examples,
get inspired, and use our tool
to create a mission
statement that’s simple, impactful, and uniquely yours.

Microsoft

To empower every person and every organization
on the planet to achieve more.

Amazon

To be Earth’s most customer-centric company,
where customers can find and discover anything
they might want to buy online.

Starbucks

To inspire and nurture the human spirit – one person,
one cup, and one neighborhood at a time.

SpaceX

To revolutionize space technology, with the ultimate
goal of enabling people to live on other planets.

Coca-Cola

To refresh the world in mind, body, and spirit. To inspire moments
of optimism and happiness through our brands and actions.

LinkedIn

To connect the world’s professionals to make them
more productive and successful.

Facebook

To give people the power to build community and bring
the world closer together.

Walmart

To save people money so they can live better.

Benefits of 10Web
Mission
Statement Generator.

Discover why our AI Mission Statement
Generator is the ultimate tool
for effortlessly
creating
the perfect mission statement
for your business.

Saves time

Create a mission statement
in minutes,
allowing you to focus
on other
business
priorities
without lengthy
delays.

Personalized for you

Generate a mission statement
uniquely
aligned with your
brand’s identity,
goals,

and values for a more
authentic
message.

Easy to use

Input your details easily with
a simple
interface, making it
accessible
for anyone,
even
without technical
skills.

Cost effective

Save on costs with this free tool,
avoiding
expensive consultants
or
paid services for
mission
statement
creation.

Inspires ideas

Receive valuable inspiration,
especially
helpful for startups
or rebranding,
to develop a clear,
focused mission
statement.

Instant results

Get instant mission statement
options,
allowing for quick
decision-making
and immediate
implementation across
your
brand’s platforms.

Where to use
your
mission statement.

Company website

Placing your mission statement on your website’s Homepage
or About page lets
visitors immediately understand your brand’s
purpose, values, and impact. This
creates a strong first
impression and helps build trust, giving potential customers
and partners a clear sense of your brand’s direction and goals.

Marketing materials
and social media

Including your mission statement in brochures, email
newsletters, and social media bios reinforces your brand’s
message across various touchpoints. This consistent presence
strengthens brand recognition, reminding customers, partners,
and followers of your purpose and values. It’s a great way
to connect with audiences on a deeper level.

Employee onboarding
and internal documents

Using your mission statement in employee training materials and
company documents helps foster a unified vision among team
members. It serves as a guiding principle, aligning employees
with the brand’s values and purpose, inspiring them to
contribute meaningfully toward shared goals, and enhancing
company culture from day one.

Where to use mission statement generator

Frequently asked questions.

What is a mission statement, and why is it important?

icon icon
A mission statement defines your company’s purpose, values, and goals in a brief, impactful way. It helps customers, partners, and employees understand what your brand stands for and guides business decisions to align with your vision.

How can 10Web's Mission Statement Generator help my business?

icon icon
10Web’s free Mission Statement Generator is designed to quickly create a tailored mission statement that reflects your brand’s identity, values, and goals. It’s an ideal tool for businesses seeking an impactful statement to connect with their audience.

Is the 10Web Mission Statement Generator really free?

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Yes, the 10Web Mission Statement Generator is a completely free mission statement generator. You can create as many statements as you need at no cost, making it easy for businesses and individuals to get started.

What’s the difference between a mission statement and a vision statement?

icon icon
A mission statement explains what your company does, its purpose, and who it serves, focusing on the present. A vision statement, on the other hand, describes your company’s future aspirations and long-term goals, painting a picture of where you want to go.

Can I use 10Web as a personal mission statement generator?

icon icon
Yes, 10Web’s Mission Statement Generator can be used to craft both business and personal mission statements. By entering your personal values, goals, and intended impact, you’ll get a personalized mission statement aligned with your vision.

Where can I use the generated mission statement?

icon icon
Use the mission statement on your website, social media, marketing materials, and internal documents. A strong mission statement consistently reinforces your business’s purpose across all channels, helping connect with audiences and align your team’s efforts.
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