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CallTrackingMetrics

CallTrackingMetrics

Discover which marketing campaigns, website pages, and search keywords drive phone calls and conversions. Integrate with popular form plugins.

3.7

Rating summary

3

Reviews

5K

Active installations

CallTrackingMetrics
CallTrackingMetrics

Overview

Compatibility

Installation instructions

Customer support & learning resources

Changelog

Main benefits

Data-backed advertising strategies

Track every conversion

Optimize ad spend

Automate lead flows

Integrate with Contact Form 7

About this plugin

Author: taf2
Categories: SEO and Marketing
Version: 1.2.12
Last updated: 01-12-2023
WordPress version: 3.5
Tested up to: 6.4.5
PHP version required: false
Languages:

Overview

CallTrackingMetrics is a powerful conversation analytics platform designed for marketers to enhance their advertising strategies through data-driven insights. This WordPress plugin allows users to track every conversion, optimize ad spend, and identify which marketing campaigns are most effective in generating leads. It features a convenient dashboard widget that automatically displays daily CallTrackingMetrics activities, providing a comprehensive overview of performance. The plugin integrates seamlessly with popular WordPress tools like Contact Form 7 and Gravity Forms, enabling users to view online form data alongside conversation activities. By leveraging this integration, marketers can pinpoint the specific campaigns, site content, and keywords that drive conversions, thereby optimizing their efforts around true ROI.

Data-Backed Advertising Strategies

  • Enables marketers to drive advertising strategies based on data.
  • Tracks every conversion to provide insights into campaign performance.
  • Helps optimize ad spend by identifying effective campaigns.

Comprehensive Conversion Tracking

  • Tracks conversations across all communication channels.
  • Displays CallTrackingMetrics activities by day through a dashboard widget.
  • Integrates with Contact Form 7 and Gravity Forms to combine online form data with conversation activities.

Campaign Optimization

  • Identifies which marketing campaigns are generating leads and conversions.
  • Provides data to automate lead flows and improve buyer experiences.
  • Allows optimization of campaigns based on true ROI.

Enhanced Buyer Experience

  • Automates lead flows to streamline the customer journey.
  • Creates better buyer experiences by using data insights.
  • Improves communication across all channels for a cohesive experience.

Features list

Feature

Free version

Premium version

Dynamic number insertion (DNI)

Automatically changes phone numbers on your site based on visitor source.

View daily call volume in WordPress dashboard

Monitor daily call activity directly from your WordPress admin panel.

Integration with Contact Form 7

Seamlessly connect call tracking with Contact Form 7 submissions.

Integration with Gravity Forms

Easily link call tracking to Gravity Forms entries.

Call tracking implementation

Set up and manage call tracking for your marketing campaigns.

WordPress dashboard widget

Access call tracking data through a convenient WordPress widget.

Tracking code installation on all web pages

Ensure tracking codes are placed on every page of your website.

Click-to-call FormReactor

Enable visitors to initiate calls directly from a form submission.

Trigger call flows on form completion

Automatically start call sequences when a form is completed.

Dedicated account manager

A personal account manager to assist with your needs.

Custom SLA

Service Level Agreement tailored to your requirements.

Advanced security features

Enhanced security measures to protect your data.

Custom integrations

Integrate with other tools and systems as per your needs.

White-glove onboarding

Premium onboarding service to ensure a smooth start.

24/7 support

Round-the-clock customer support for any issues.

Unlimited call tracking numbers

No limit on the number of call tracking numbers you can use.

Custom reporting

Generate reports tailored to your specific requirements.

Advanced call analytics

In-depth analysis of call data for better insights.

Pricing

Free Plan

$0 / monthly

Plan includes

Dynamic number insertion (DNI)
View daily call volume in WordPress dashboard
Integration with Contact Form 7
Integration with Gravity Forms
Call tracking implementation
WordPress dashboard widget
Tracking code installation on all web pages
Click-to-call FormReactor
Buy Now

Enterprise Plan

$299 / monthly

Plan includes

Dedicated account manager
Custom SLA
Advanced security features
Custom integrations
White-glove onboarding
24/7 support
Unlimited call tracking numbers
Custom reporting
Buy Now

In some cases companies have different prices based on various components like a location. As a result the prices displayed here can differ from the ones you see on their websites.

See all pricing options

Rating and reviews

3.7

Rating summary

3

Reviews

5K

Active installations

5
4
3
2
1

User sentiment analysis

Users appreciate the WordPress plugin for its straightforward setup process and reliable performance. The Call Tracking Metrics service is highly valued for efficiently tracking phone calls generated from online ads, with this plugin facilitating a quick and easy integration on WordPress sites. However, some users feel that the cost is high, ranging between $400/year and $900/year, and expect more functionalities for such a price. Additionally, a notable drawback is the lack of notifications if the API key is accidentally removed, which could compromise the service's functionality without the user's awareness.
gwberto

gwberto

12 Jul, 2023

Use of the plugin and setup of the account are pretty straightforward and has consistently good results.
PhilChav

PhilChav

30 Jun, 2021

Personal views on plugins that cost between $400/year and $900/year… Better have more functionalities than that. Thanks, but no thanks.
the9mm

the9mm

30 Mar, 2018

Call Tracking Metrics is a fantastic service for tracking phone calls that happen as a result of online advertising. This plugin makes it fast and easy to set up the service on WordPress sites. My only wish was that the plugin would notify you either via email or by a banner on the site if the API key is accidentally removed.

FAQ

What is CallTrackingMetrics?

What features does the CallTrackingMetrics WordPress plugin offer?

How does CallTrackingMetrics help in optimizing ad spend?

Can I track online form data with CallTrackingMetrics?

What kind of data can I see on the CallTrackingMetrics dashboard widget?

How does CallTrackingMetrics improve buyer experiences?

What types of communication channels does CallTrackingMetrics support?

How can CallTrackingMetrics help in identifying effective marketing campaigns?