Users appreciate the Dokan plugin for its ability to simplify marketplace creation while being user-friendly and powerful. They find the setup and management of vendors and transactions intuitive. Timely and knowledgeable customer support, particularly from individuals like Helena and Tanvir Hasan, is highly valued, despite occasional delays. The plugin's scalability and customization options allow users to tailor it to their business needs. However, limitations of the free version, high costs, and issues with bugs and updates are significant drawbacks. Some users complain about subpar support for technical issues, slow performance, and inadequate styling and templates. Overall, while generally effective, Dokan requires improvements in reliability and support.