MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

The best free Google Analytics plugin for WordPress. See how visitors find and use your website, so you can grow your business.

4.5

Rating summary

1521

Reviews

Active installations

Download the Plugin View Demo

Main benefits

Effortless setup process

Actionable analytics reports

Advanced tracking features

Customizable reports

Integrated analytics dashboard

About this plugin

Author: chriscct7

Categories: SEO and Marketing

Version: 8.26.0

Last updated: 16-04-2024

WordPress version: 5.6.0

Tested up to: 6.5.3

PHP version required: 7.2

Languages: Catalan, Croatian [+52]

Tags:

Google analytics

Google analytics dashboard

Google analytics widget

Website analytics

WordPress analytics

Learning resources: View resources

Overview

MonsterInsights is a widely-used Google Analytics plugin for WordPress designed to help website owners easily track and analyze their site traffic and performance. With over 3 million active installs, MonsterInsights stands out for its simplicity and comprehensiveness, facilitating quick and effortless integration of Google Analytics into WordPress. The plugin provides a user-friendly dashboard within WordPress that displays crucial analytics and statistics without the need for coding or hiring developers. Users can enable advanced tracking features, including ecommerce and event tracking, with just a few clicks. MonsterInsights offers detailed reports such as Audience, Content, Ecommerce, and Site Speed, among others, allowing businesses to make informed, data-driven decisions to enhance website performance and conversions. Trusted by top companies and millions of small business owners, MonsterInsights is celebrated for making complex analytics accessible and actionable right from the WordPress dashboard.

Quick & Easy Google Analytics Setup

Effortless setup of Google Analytics in WordPress.
No need to hire a developer or add advanced code snippets.
Enable all advanced Google Analytics features with just a few clicks.
Set up Google Analytics and start seeing insights in under 15 minutes.

Google Analytics Dashboard

Built-in Google Analytics Dashboard for your WordPress site.
See all useful information about your visitors right inside your WordPress dashboard.
Customized reports to filter through the noise and see the stats that matter.

Comprehensive Reporting

Audience Report: Detailed insights on visitor demographics and behavior.
Publishers Report: Understand visitor entry and exit pages, and outbound link clicks.
Content Report: Stats on which content gets the most visits.
Ecommerce Report: Important store stats like total revenue, conversion rate, and more.
Forms Report: Conversion stats for various contact and lead forms.
Search Console Report: Insights on website ranking in Google.
Custom Dimensions Report: Stats on popular authors, best publication times, and more.
Site Speed Report: Track pagespeed insights and loading times.
Landing Page Report: Optimize pages to increase engagement and revenue.
Source and Medium Report: View Google Analytics UTM tracking for traffic sources.
Technology Report: Optimize for devices and browsers visiting your site.
Campaign Report: Unlock Google Analytics UTM tracking for marketing efforts.
Pages Report: Metrics on most popular pages, bounce rate, and engaged sessions.
Coupon Report: Metrics on coupon usage, average order value, and revenue.
Funnel Report: Visual breakdown of store funnel and conversion rates.

Trusted by Millions

Over 3 million active installs.
Used by top companies like Microsoft, Bloomberg, FedEx, Yelp, and Subway.
Built on over 12+ years of online business experience.
Used on media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales.

Features list

Feature

Premium version

Use on 25 Sites

Deploy the service on up to 25 different websites.

Unlimited Pageviews

No limit on the number of pageviews your sites can receive.

Unlimited Users

Allow an unlimited number of users to access the service.

Site Management

Tools and features to manage all your sites efficiently.

WordPress Multisite Support

Compatibility with WordPress Multisite installations.

Advanced Access Control

Granular control over user permissions and access levels.

Client License Management

Manage licenses for clients directly from your dashboard.

Premium Support

Access to priority customer support services.

Pricing

Plus

$99.6 / year

Plan includes

Use on 1 Site

Unlimited Pageviews

Unlimited Users

Standard Analytics Features

EU Compliance Addon

Standard Reports

Realtime Analytics Dashboard

Full Date Range History

Agency

$399.6 / year

Plan includes

Use on 25 Sites

Unlimited Pageviews

Unlimited Users

Site Management

WordPress Multisite Support

Advanced Access Control

Client License Management

Premium Support

In some cases companies have different prices based on various components like a location. As a result the prices displayed here can differ from the ones you see on their websites.

See all pricing options

Find Your Price Plan

Rating and reviews

4.5

Rating summary

1521

Reviews

Active installations

User sentiment analysis

MonsterInsights is praised for its seamless integration with Google Analytics, offering a user-friendly dashboard that simplifies complex data, aiding in data-driven decisions without requiring technical expertise. Users appreciate its easy setup, clear instructions, and efficient support service. It's particularly beneficial for beginners and small organizations to monitor site performance effortlessly. However, there are notable drawbacks. Many users are frustrated by constant pop-up notifications and the automatic installation of additional plugins without consent. The free version offers limited functionality, with most features hidden behind a paywall, making it less valuable compared to free alternatives like Google’s Site Kit. Some users also criticized its excessive upselling tactics.