Users generally appreciate the plugin’s functionality of integrating Google Analytics directly into the WordPress dashboard, simplifying the tracking process without needing to leave WordPress. It’s noted for being easy to set up and use, providing clear analytics, demographic insights, and useful GDPR tools. However, many users have reported issues, such as authentication problems, slowing down website load times due to external scripts, and poor support. Some also mention the plugin includes unnecessary or suspicious JavaScript, affecting site performance and raising privacy concerns. The lack of adequate help documentation and unresolved bugs are also common complaints. Some users have reverted to simpler or more secure alternatives.