Users appreciate the Analytify plugin for its seamless integration with Google Analytics, user-friendly interface, and comprehensive insights that help in making data-driven decisions. It is favored for its aesthetics, site performance improvements, and ease of viewing analytics directly from the WordPress dashboard. The prompt and supportive customer service is consistently praised, with many noting that the team's assistance is both quick and effective. However, some drawbacks include difficulties in supporting Google Analytics 4 (GA4), occasional technical glitches, and slow updates to accommodate significant changes. Some users have experienced issues with bugs and glitches, leading to frustration and reconsideration of alternate plugins.