What is a white label website builder?

A white label website builder is a platform that lets you create and sell websites under your own brand and domain name, without showing the technology behind it. The website builder provider supplies the tools, features, and hosting, while you focus on selling the service and supporting your clients. Your customers build and manage their websites through a fully branded experience, and they never see the original provider. It’s a way to offer professional websites without building the platform or revealing the source code.

How can a white label website builder benefit my business?

There are several powerful benefits to using a white label website builder: Offer new services under your brand — sell website building and hosting as your own product, fully branded with your logo, colors, and domain. No need to build the technology — skip the cost and time of developing your own platform by using a ready-made builder that runs behind the scenes. Create recurring revenue — set your own pricing plans and generate ongoing income through subscriptions and service packages. Attract and retain more clients — offer a complete website solution to grow your client base and increase customer value. Stay in control of the experience — manage everything from billing to user accounts in a white-labeled dashboard that looks and feels like your own. Focus on growth, not infrastructure — let the provider handle hosting, updates, and security while you focus on scaling your business and supporting clients. With everything running under your name, a white label builder helps you grow faster and deliver more without extra complexity.

What is the best white label website builder?

10Web is the leading white label AI website builder for agencies, resellers, and freelancers who want to scale without technical headaches. It combines AI-powered website generation, drag-and-drop editing, built-in hosting, and full white label branding so you can offer a complete website solution under your own name.

How customizable is the white label branding?

The white label branding with 10Web is fully customizable, giving you complete control over how your business looks to clients. You can add your own logo, brand colors, and company name throughout the entire platform, including the dashboard, website editor, and WordPress admin. You also get domain white-labeling, so all URLs reflect your domain, not 10Web’s. Even system and notification emails are sent from your own domain and can be customized in tone, design, and content. From the first interaction to ongoing communication, your clients experience a platform that looks and feels entirely like yours.

Is there a difference between private label and white label?

Yes, there is. White label products are generic solutions made by one company and rebranded by many others. Everyone gets the same core product, but each reseller can brand it as their own. Example: A white label website builder lets 50 different agencies use the same builder, but each can add its own logo, domain, and colors, so clients think it's custom-built by the agency. Private label products, on the other hand, are usually exclusive or semi-exclusive to a single company and often allow for deeper customization. Example: A private label website builder might be developed specifically for one design agency, with unique features, custom workflows, and no other resellers using the same system. 10Web’s platform is a white label solution, which means you can fully rebrand the builder (logo, domain, dashboard styling) and resell it under your brand — without having to build or maintain the tech behind it.

Can I manage client websites and billing from one place?

Yes, 10Web’s reseller dashboard gives you everything you need to manage client websites and billing in one centralized platform. You can create and edit client accounts, assign roles, and access individual websites to provide support or make updates. You also have full control over subscriptions, custom pricing plans, and payment processing. Connect Stripe, PayPal, or use 10Web Payments to handle transactions, send invoices, and track revenue. It’s a complete system designed to simplify operations and help you scale with ease.

What kind of support do you provide?

10Web provides dedicated support to help you succeed at every stage, from setup to scaling. You’ll have a personal account manager to guide you through onboarding, branding, and launching your white label platform. Ongoing support includes 24/7 access to a professional support team, detailed documentation, and step-by-step guides. Whether you need help with technical issues or growth strategy, you’re backed by a team that’s ready to assist you and your clients whenever needed.

How much does the platform cost?

To give you the most accurate recommendation, we invite you to book a free strategy call with our team. We’ll walk you through the platform, explore how it fits your business model, and tailor a plan that works for your goals.

Is there an API available for integration?

Yes, 10Web offers an API that allows you to integrate AI Website Builder into your existing dashboard easily. You can automate tasks, sync data, manage websites, and streamline your workflows, all while maintaining full control under your own brand. The API is designed to give businesses the flexibility they need to build custom solutions and extend functionality as they scale.

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API

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Best for:

SaaSMarketplacesDomain registrars & Resellers

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Reseller dashboard

Turn your service business into a SaaS with your custom plans, and billing.

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Self-hosted solution

Enable AI website generation & vibe coding on your own infrastructure.

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Vibe Coding frontend.

Describe any idea and get:
layouts,
animations, and
interactions. Edit and
fine-tune
everything via chat.

Vacation rental website with booking system integration.

Premium 10Web hosting.

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WordPress hosting
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WordPress backend.

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most
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powering 43%
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Visual editor.

Not every change needs an AI to tweak quickly. Use visual editor for text edits, images, layouts, spacing, styles, so users can polish the final result without touching code.

Interface showing multisite management dashboard.

Ecommerce ready.

Sell from day one with
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Vacation rental website with multilingual support.

AI SEO optimization.

Be visible on Google and
AI search
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schema,
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Vibe Coding frontend.

Describe any idea and get:
layouts,
animations, and
interactions. Edit and
fine-tune
everything via chat.

Ecommerce ready.

Sell from day one with
WooCommerce
pre-configured.
Manage products,
inventory,
billing, and checkout — all
optimized for conversions.

Visual editor.

Not every change needs an AI to tweak quickly. Use visual editor for text edits, images, layouts, spacing, styles, so users can polish the final result without touching code.

WordPress backend.

Publish and get a production-ready
WordPress site built on the world’s
most
battle-tested CMS, with 60K +
plugins,
trusted by millions, and
powering 43%
of the web.

Premium 10Web hosting.

AI SEO optimization.

Be visible on Google and
AI search
from
the start. Get AI-
generated SEO,
schema,
and
super-fast performance
to drive
organic traffic.

Vibe Coding frontend.

Describe any idea and get:
layouts,
animations, and
interactions. Edit and
fine-tune
everything via chat.

WordPress backend.

Publish and get a production-ready
WordPress site built on the world’s
most
battle-tested CMS, with 60K +
plugins,
trusted by millions, and
powering 43%
of the web.

Ecommerce ready.

Sell from day one with
WooCommerce
pre-configured.
Manage products,
inventory,
billing, and checkout — all
optimized for conversions.

Premium 10Web hosting.

Visual editor.

Not every change needs an AI to tweak quickly. Use visual editor for text edits, images, layouts, spacing, styles, so users can polish the final result without touching code.

AI SEO optimization.

Be visible on Google and
AI search
from
the start. Get AI-
generated SEO,
schema,
and
super-fast performance
to drive
organic traffic.