10Web Introduces White‑Label Reseller Dashboard for MSPs & Agencies

An AI‑Powered SaaS Platform Under Your Brand

Newark, DE — November 5, 2025 

10Web, a pioneer in AI‑native website creation, announced today the launch of its White‑Label Reseller Dashboard for managed service providers (MSPs), agencies, and other service companies. The turnkey solution allows partners to offer a fully white-labeled WordPress website builder and hosting platform in a matter of days, enabling them to deliver complete websites, manage clients, and bill subscriptions under their own brand.

10Web sees the launch as a response to an industry‑wide imperative: raising pressure for service firms to adopt AI to deliver faster, more customizable, and lower‑cost solutions or risk losing ground in a fragmented web‑building landscape.

Globally, website creation remains highly fragmented. About 54% of websites are built by professional service providers, while only 46% are created in-house or through DIY tools.

“Most businesses still rely on experts, agencies, freelancers, or MSPs, to deliver high-quality websites that meet today’s performance and customization standards.” said Arto Minasyan, CEO of 10Web. “10Web’s white-label platform is designed precisely for these professionals, giving them the automation and scalability needed to thrive in an industry where speed, cost, and quality define competitiveness.”

A Platform Built with MSPs and Agencies in mind

While consumer‑grade tools allow individuals to generate sites themselves, many SMBs still prefer guided services tailored to their local and vertical needs. The White‑Label Reseller Dashboard bridges this gap, allowing service providers to:

• Become a complete WordPress SaaS platform overnight by combining AI‑generated WordPress websites, managed hosting, and subscription billing into one white‑label platform. Partners can operate as full‑service WordPress providers without building any infrastructure themselves.
• Create new recurring revenue streams by selling websites and hosting under their brand without building the technology themselves.
• Acquire and retain end users by offering complete digital packages that include website generation, branding, and hosting; thus, increasing the lifetime value of existing clients and using the AI website creation platform as a new client acquisition channel.
• Deliver faster, more customized services using AI to build any website, at any complexity, e-commerce, portfolios, informational sites, and blogs. The platform also provides you with the WordPress admin panel and thousands of ready-to-use plugins.
• Maintain control of the customer experience, from pricing to billing to support, within their own branded interface.

Sona Mamyan, Director of Growth at 10Web: “MSPs and agencies are like the electricity that powers the web. They aren’t going away, but the world is changing. With WordPress powering nearly half of all websites and AI accelerating development, there’s enormous pressure to deliver smarter, faster, and more affordable digital experiences. Our white‑label dashboard helps them adapt and become the infrastructure of the future.”

10Web’s broader mission is to democratize website creation and “empower the next generation of entrepreneurs with fast, AI‑powered access to an online presence”. By opening its platform to MSPs and agencies, the company extends this mission to service providers who constitute the backbone of the web.

What Partners Get

10Web’s dashboard is more than just a website builder; it provides the infrastructure to become a full tech platform for small‑ and medium‑sized businesses (SMBs). Partners gain:

• Complete white‑labeling: A 100 % branded dashboard, website editor and WordPress backend. Agencies can replace every 10Web URL with their own domain and sub‑domains, and even system emails and invoices carry their branding.
• Control over plans and billing: Create custom subscription plans with unique service packages, including their own services, plus pricing tiers and trial periods. Partners must set up a Stripe connected account to manage subscriptions and transactions; from the same interface they can handle invoices, payment statuses, and refunds.
• Client & site management: Self‑serve white‑labeled onboarding & signup flows let end users choose a plan and create a profile; agencies can also invite clients directly into branded workspaces. They can manage client websites and business assets, set granular roles and permissions for both clients and internal teams, and choose which plugins are pre‑installed on new sites.
• Onboarding & support: Partners receive easy integration, connect a domain, add branding and start selling in minutes, and a dedicated account manager. 10Web provides 24/7 priority support and detailed documentation to ensure smooth scaling.

Resell 10Web and Own Services

The White‑Label Reseller Dashboard is designed for partners who want to resell 10Web products and bundle their own services into subscription plans. It includes 10Web’s flagship, AI Website Builder and managed WordPress hosting, and partners can combine these with their own design, marketing or maintenance services. Upcoming modules such as AI branding, AI agents, CRM and SMB tools, will give partners even more ways to serve end users. Partners pick which services to offer, set pricing and own the entire experience.

“Our white‑label platform puts the power of our years of work into the hands of partners so they can create new revenue and deliver world‑class digital experiences,” said Suren Shahnazaryan, VP of product at 10Web.

What End Users Get

End users, MSP and agency clients, receive a complete suite of tools to launch, grow and manage their business in one place. A single workspace lets them manage their website, brand, and SMB tools. They get:

• Hosted websites with AI prompting: End users describe their business and the AI generates fully designed WordPress websites, including content, images and layout, in under a minute, all editable through an AI-native editor experience.
• Additional services: MSPs and agencies can bundle their own services such as digital marketing, maintenance or custom development, into subscription plans so end users have everything they need from a single provider.
• AI branding, AI Agents, CRM and SMB tools (coming soon): Future modules will automate content creation, SEO, CRM and other business tasks.

WordPress & AI: Why MSPs Need to Adapt to Stay in the Game

The introduction of the White-Label Reseller Dashboard comes at a time when WordPress maintains a dominant presence and strong preference among service providers, while AI development tools surge in popularity and the self-served website builder market expands rapidly.

WordPress powers over 43% of all websites worldwide and more than 60% of sites using a CMS. With over 500 new WordPress sites launched every day, it remains the platform of choice for MSPs and agencies that need flexibility, ownership, and scalability for their clients.

At the same time, the AI website builder market is growing rapidly. In the United States alone, it is projected to expand at a compound annual growth rate of 27.1%, reaching a value of more than $32 billion by 2032.

As AI reshapes digital industries, 10Web combines the best of both worlds—the proven reliability of WordPress and the speed of AI automation—to equip MSPs and agencies with next-generation tools.

The global self-served website creation market continues to grow but remains fragmented. More than 50% of websites are built by professionals and service providers.

By combining WordPress with AI-powered site generation, hosting, and management, 10Web empowers these professionals to compete at scale, offering fast, customized, high-quality websites that meet the evolving expectations of end users.

Availability and Pricing

The White‑Label Reseller Dashboard is available now to partners in countries supported by Stripe, as billing and subscription management are provisioned through Stripe. Pricing depends on website volume, AI generation needs and any custom requirements.

In regions where Stripe is not available, agencies and MSPs can still leverage 10Web’s API and self‑hosted solutions to integrate AI website generation into their own dashboards or WordPress infrastructure. More information on these options can be found in previous 10Web press releases and at 10Web.io.

For more information or to request a demo, please visit: https://10web.io/white-label-website-builder/reseller-dashboard/.

About 10Web

10Web’s mission is to democratize website creation and equip businesses and service providers with the tools to build, launch and grow online quickly.

With over 2 million websites generated using 10Web’s text-to-website technology, 10Web continues to raise the bar for speed and quality. The platform holds a 4.8 Trustpilot rating across 1,100+ reviews, reflecting strong user satisfaction and consistent product excellence. 10Web is also endorsed by notable tech influencers, invested in by Andrew Ng, and backed by Sierra Ventures, which led the company’s $5M seed round in 2021.

10Web was recently covered by VentureBeat and Search Engine Journal, signaling mainstream validation from top industry outlets. The coverage highlights how Vibe for WordPress combines fast AI generation with a real WordPress backend—production-ready, extensible, and open—unlike prototype-only builders. This positions 10Web as a category leader for MSPs and agencies adopting AI-native workflows.