Users appreciate the WordPress plugin for its ability to integrate WooCommerce products with Google Merchant Center, facilitating easier marketing and boosting sales. They also commend the support team for their responsiveness and assistance with various setup issues.
However, drawbacks are significant and varied. Complicated setup and integration issues, particularly with Google Ads and Merchant Center, are a common complaint. Users are frustrated by the necessity of a WordPress.com account, problematic account connections, and a lack of customization options, such as bulk editing and attribute management. Moreover, technical issues like plugin crashes, synchronization failures, and poor error messaging further contribute to user dissatisfaction.