90% of early-stage startups make this mistake:
Tackling too many marketing channels at once.
1. You want to use as many channels as possible.
2. You want to be everywhere, immediately.
3. You want to crack all of them.
But most of the time, you need to have:
1. Enough resources
2. Relevant knowledge
3. Qualified professionals
In reality, you don't have all 3 at an early stage.
Instead… pick 1 goal.
Concentrate on 1 marketing channel. Put 100% of your attention on that one first. Then, maximize its growth.
Much more economic.
Much more powerful.
Much more doable.
P.S. What’s your number 1 marketing channel?